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Marketing Planning Ms. Smith Good Marketing Relies on Good Plans… Therefore, it’s critical to look at itself and its business environment. Companies develop marketing strategies around the SWOT analysis. SWOT Analysis is an assessment that lists a company’s strengths, weaknesses, opportunities, and threats. Internal Strengths & Weaknesses The internal analysis centers around three Cs: Company Customers Includes a review of the staff, the company’s financial situation, its production capabilities, and each aspect of the marketing mix. Studies customer buying habits, revealing patterns and offering insights into product offerings and pricing strategies. Competition Identifies its certain strengths and weaknesses when compared to its competitors. External Opportunities & Threats Competition To stay competitive, companies need to conduct an analysis on an ongoing basis to make adjustments to their marketing mix. Environmental Scan An environmental scan is an analysis of outside influences that may have an impact on an organization. Includes 4 areas: Political Economic Socio-Cultural: changes in attitudes, lifestyles, and opinions. Technological Partner Activity!!! With a partner, perform a SWOT analysis on our school, listing: 5 strengths 5 weaknesses 5 opportunities 5 threats