Download Marketing mix of XY company

Marketing mix of XY company
Structure of the marketing project
1. Introduction
 History and business development
 Company mission and business focus
2. Target market and target consumers
3. Product policy
 Assortment, quality
 Brand, logo, external product features
 Innovations, services
4. Pricing policy
 Price strategy and price setting
 Fundamental price and their comparison with competitors (at the level of either
producer or retail)
 Price discounts
5. Distribution
 Buyers and their localization
 Distribution channels and physical distribution
 Merchandising
6. Communication with customers
 Advertising
 Sales promotion
 Personal selling, e-commerce
 Public relations
7. SWOT analysis and competitive analysis
 SWOT analysis (strengths, weaknesses, opportunities, threats)
 Competitive analysis – what are the main strengths and weaknesses against
competitors
 Who are the main competitors and why?
8. Conclusions and recommendations
9. Enclosure (if it is appropriate)
Paper version of the project has to be delivered.
Ppt presentation for class presentation is needed, too.