Download Marketing mix of XY company

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Pricing strategies wikipedia, lookup

Price discrimination wikipedia, lookup

Service parts pricing wikipedia, lookup

Pricing wikipedia, lookup

Perfect competition wikipedia, lookup

Dumping (pricing policy) wikipedia, lookup

Gasoline and diesel usage and pricing wikipedia, lookup

Marketing channel wikipedia, lookup

Product planning wikipedia, lookup

Global marketing wikipedia, lookup

Marketing strategy wikipedia, lookup

Long tail wikipedia, lookup

Retail wikipedia, lookup

Sensory branding wikipedia, lookup

Green marketing wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Advertising campaign wikipedia, lookup

Market penetration wikipedia, lookup

Neuromarketing wikipedia, lookup

Street marketing wikipedia, lookup

Direct marketing wikipedia, lookup

Multicultural marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Target market wikipedia, lookup

Marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Marketing communications wikipedia, lookup

Target audience wikipedia, lookup

Visual merchandising wikipedia, lookup

Competitive intelligence wikipedia, lookup

Market analysis wikipedia, lookup

Transcript
Marketing mix of XY company
Structure of the marketing project
1. Introduction
 History and business development
 Company mission and business focus
2. Target market and target consumers
3. Product policy
 Assortment, quality
 Brand, logo, external product features
 Innovations, services
4. Pricing policy
 Price strategy and price setting
 Fundamental price and their comparison with competitors (at the level of either
producer or retail)
 Price discounts
5. Distribution
 Buyers and their localization
 Distribution channels and physical distribution
 Merchandising
6. Communication with customers
 Advertising
 Sales promotion
 Personal selling, e-commerce
 Public relations
7. SWOT analysis and competitive analysis
 SWOT analysis (strengths, weaknesses, opportunities, threats)
 Competitive analysis – what are the main strengths and weaknesses against
competitors
 Who are the main competitors and why?
8. Conclusions and recommendations
9. Enclosure (if it is appropriate)
Paper version of the project has to be delivered.
Ppt presentation for class presentation is needed, too.