Download Marketing - IGCSEBus

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Retail wikipedia, lookup

Darknet market wikipedia, lookup

Market segmentation wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Viral marketing wikipedia, lookup

Direct marketing wikipedia, lookup

Food marketing wikipedia, lookup

Service parts pricing wikipedia, lookup

Product placement wikipedia, lookup

Youth marketing wikipedia, lookup

Neuromarketing wikipedia, lookup

Perfect competition wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Grey market wikipedia, lookup

Dumping (pricing policy) wikipedia, lookup

Product lifecycle wikipedia, lookup

Target audience wikipedia, lookup

Pricing strategies wikipedia, lookup

Street marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Market analysis wikipedia, lookup

Sensory branding wikipedia, lookup

First-mover advantage wikipedia, lookup

Marketing wikipedia, lookup

Multicultural marketing wikipedia, lookup

Predictive engineering analytics wikipedia, lookup

Green marketing wikipedia, lookup

Market penetration wikipedia, lookup

Advertising campaign wikipedia, lookup

Target market wikipedia, lookup

Global marketing wikipedia, lookup

Marketing channel wikipedia, lookup

Segmenting-targeting-positioning wikipedia, lookup

Product planning wikipedia, lookup

Marketing strategy wikipedia, lookup

Learning Objectives
To carry out a SWOT analysis on a
Marketing objectives
• S&S plc is a large company that sells
computers in many different countries. They
have been using an advert in one particular
country that shows an old woman using their
computer and looking very happy (the people
who by computers in this country are mainly
business men).
• What do you think might be the marketing
objective of this company? Explain your
SWOT analysis
• A technique used to assess a product or
a business
The top two boxes are to do with internal factors- attributes of
the business.
The bottom two are about the future of the product / business
and are external to the business- attributes of the market.
In SWOT, strengths and
weaknesses are internal factors
For example:A strength could be:
• Your specialist marketing expertise.
• A new, innovative product or service.
• Location of your business.
• Quality processes and procedures.
• Any other aspect of your business that adds value to your
product or service.
A weakness could be:
• Lack of marketing expertise.
• Undifferentiated products or services (i.e. in relation to
your competitors).
• Location of your business.
• Poor quality goods or services.
• Damaged reputation.
In SWOT, opportunities and
threats are external factors
For example: An opportunity could be:
• A developing market such as the Internet.
• Mergers, joint ventures or strategic alliances.
• Moving into new market segments that offer improved
• A new international market.
• A market vacated by an ineffective competitor.
A threat could be:
• A new competitor in your home market.
• Price wars with competitors.
• A competitor has a new, innovative product or service.
• Competitors have superior access to channels of
• Taxation is introduced on your product or service