* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Individual Project: Advertising Techniques
Marketing research wikipedia , lookup
Audience measurement wikipedia , lookup
Marketing communications wikipedia , lookup
Digital marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Product planning wikipedia , lookup
Advertising wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Advertising management wikipedia , lookup
Direct marketing wikipedia , lookup
Target audience wikipedia , lookup
Youth marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Street marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Target market wikipedia , lookup
Targeted advertising wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Marketing channel wikipedia , lookup
Neuromarketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Sensory branding wikipedia , lookup
Global marketing wikipedia , lookup
Individual Project: Advertising Techniques Kevin Brandt Ewrt 1A Green washing What is green washing? Green washing is a term describing the act a company commits in an attempt to fool the consumer into believing their product is better because it is eco-friendly. Green washing is primarily a means of deceiving the consumer. What’s wrong with green washing? It is bent on deceit It may trick us into believing a company that’s terrible for the economy is great for it And a huge problem: once companies begin to lie, how can you tell who the real environmentalist companies are? Companies who use green washing NIKE Nike spends over $1 billion a year on advertising In the early 90’s it was discovered Nike ran their factories in over 11 countries much like a sweatshop They forced overtime working and even subjected their workers to abuse After this became public, they signed onto an environmental pact known as Global Compact in order to improve it’s image NIKE continued They claim to be good for the globe, but it remains obvious they’re not They try to cover up their wrongdoings by recycling a couple hundred pounds of rubber The World Travel and Tourism Council The council needs proper environmental policies in order to stay in business Without nice places to visit, no one would come to their company However further investigation showed their actions tended to go to the opposite side of the spectrum It is one of the cases of a loud bark but no bite, as they talk more than they actually do Demographics: advertising to a target Advertising to men, age 20-30 In my opinion, the easiest target to market to It’s simple, and known across the world: SEX SELLS! Shocking right? Sex sells: example 1 This ad is for Lavazza coffee beans They use the sex tactic very obviously and very openly. They push the idea that if you drink their coffee, you can indulge in such sexual activities as the one shown Example 2 Another example, this is a shower gel ad By showing a beautiful woman’s body, the shower gel seems like a great product simply by association Example 3 And finally, the most famous recently released “sex sells” ad Even though Carl’s Jr. and halfnaked car washing don’t seem to fit, Carl’s Jr. made them go hand in hand Males 20-30 the world around found themselves frothing at the mouth for Paris Hilton, and again by association, a Carl’s Jr. burger. Marketing to the teen The most important part of marketing to a teenager is keeping up with the ever-changing trends. For this reason, there are entire firms dedicated to researching these very trends. Alloy Media Alloy Media is one of the largest providers of targeted marketing research in the world. Many different companies can access their gathered information to help themselves connect with the mindset of a teen. After all, if you can think like a teen, you can know what they would buy. Continued… They provide many services such as online advertising, a wide range of market research based upon separate specific classifications. All in all, firms like Alloy media work with any willing Marketing agencies, and find a way to earn the most money they possibly can. The End