Download KATE MICHEL ERDOZAIN

Kate Michel Erdozain
7732 Grand Avenue
Kansas City, Missouri 64114
816.719.6140
michel.kate @ gmail.com
Profile
Creative and analytical MBA graduate with seven years of marketing and advertising experience. Expertise in cross-platform
campaigns, from Web sites to direct mail to social media, for a variety consumer brands with a proven record of business results.
Experience
Art Director, Kuhn & Wittenborn Advertising • 2007 – present
• Supervise strategic creative direction, from concept to completion, and manage artwork, design and print production of promotional
materials including tradeshow displays, merchandising materials, banner designs, advertising campaigns, sales literature, flyers, posters, collateral, environmental graphics and interactive marketing materials (web sites, online advertising, coupons and e-newsletters)
• Collaborate with marketing departments to develop and implement marketing plans that drive corporate volume and profitability
objectives in the areas of health care, financial services, family entertainment, travel and tourism, utilities and technology
• Assist in the planning, coordination, and execution of marketing plans which include consumer advertising, sales promotions, retail
merchandising programs and consumer research
• Provide comprehensive analysis of market trends, analysis of consumer habits, and advertising performance; monitor market
performance and analyze customer feedback to identify opportunities to increase market share
• Assist in developing annual consumer media plans, promotional events and grassroots marketing efforts
• Present campaigns regularly to marketing departments
• Manage website and update regularly using content management to ensure timely and cost-effective execution of marketing plan
• Partial client list: Kansas City Power and Light; Delta; Kansas City Aviation Department; Carondelet Health; Liberty Hospital; GEHA
(Government Employees Health Association); Crown Center Corporation; Kansas International Speedway; Powell Gardens
• Specific results include:
• Launching a branding campaign for Liberty Hospital that resulted in a 29% increase in patients over last year through direct
mail, print advertisements, outdoor and radio
• Increasing unaided awareness of Liberty Hospital from 62% to 72% in just over a year, while that of competing hospitals
remained statistically flat by developing tv, radio, direct mail and outdoor.
• Increasing the number of GEHA’s new health plan members by 1,000% over the previous year and allowing the company to
capture second place in the market. Results exceeded anticipated projections by 29% by utilizing event/street team marketing,
social media networking, logo redesign, print advertising, online banner ads, e-blasts, e-newsletters, and out of home
Senior Designer, Trozzolo Communications Group • 2002 – 2006
• Collaborated with creative and marketing teams to develop communications for various advertising and marketing campaigns
• Prepared and executed strategic advertising campaigns, promotional programs, brand positioning and packaging collateral in line with
clients’ marketing strategies and promotions to ensure maximum value
• Ensured all printed pieces were printed accurately by communicating with vendors and attending press checks
• Partial client list: University of Kansas; Commerce Bank; Bayer Animal Health; Applebee’s International, Inc.; The Kansas City Zoo;
Tiffany & Co.; The Kauffman Foundation; Reece & Nichols; Port Authority; Juvenile Diabetes Research Foundation
• Specific results:
• Increased total event attendance of College Goal Sunday by 28% and increased minority attendance by 73% utilizing out of
home and print advertising
• Increased Club PRISM gala attendance by 16%, increased sponsorship donations by 37%, increased award entries by 31%
and raised more than $14,000 for the Greater Kansas City Chapter of Public Relations Society of America, a 107% increase
in revenue making Club PRISM its most successful gala to date. Results achieved through logo and brand development,
direct mail, print advertising, event marketing and out of home.
Design Assistant, Meredith Integrated Marketing, Meredith Corporation • 2001 – 2002
• Executed design and production of multiple magazines in accordance with editorial and art direction,
departmental schedules, budget and corporate policies
• Reviewed page proofs, developed pre-press and press production skills
• Developed strong visual aesthetic and conceptual thinking skills
• Generated ideas on how to illustrate stories and meet all deadlines
• Coordinated stock photo and illustration research
• Developed relationships with editors, photo representatives, prop stylists, studios, stock agencies, etc.
• Learned to work in a team-oriented environment, to develop strong time management skills and the ability
to meet deadlines
• Partial client list: Nestlé Carnation, Kodak, Sears, Kraft, Carnival Cruise Lines
Social Media Marketing Experience
• Develop, design and implement viral marketing campaigns for the Kansas City Aviation Department and GEHA
• Develop, train and maintain social networks (LinkedIn, Facebook, MySpace, Twitter, YouTube videos) for
GEHA and Kuhn & Wittenborn Advertising
• Concept and create behavioral targeting ads for the Kansas City Aviation Department • Establish strategy and guide development of smart phone applications for Kuhn & Wittenborn Advertising
• Successfully utilize TweetMe, Tweet This and TweetDeck
Education
• Rockhurst University, December 2008
Master of Business Administration, Emphasis: Marketing
GPA: 3.86/4.0
• Drake University, May 2002
Bachelor of Arts, Major: Graphic Design, Minor: Advertising
GPA: 3.75/4.0; Cum Laude
• Lorenzo De Medici, Spring 2001
Florence, Italy
Technical Skills
• Advanced proficiency with Adobe CS3 (InDesign, Photoshop, Illustrator)
• Advanced proficiency with QuarkXPress, Adobe Acrobat
• Advanced proficiency with Microsoft Office (Word, Excel, PowerPoint) and iWork (Pages, Numbers, Keynote)
• Intermediate proficiency with Content Management Systems
Awards
• Gold Ambit, Kansas City Direct Marketing Association, 2009; GEHA Dental Campaign
• Silver Ambit, Kansas City Direct Marketing Association, 2009; KC Aviation Department Economy Parking Email Campaign
• First Place, Missouri Association for Healthcare Public Relations and Marketing, 2008; Liberty Hospital Direct Mail Campaign
• Best of Show, Public Relations Society of America, 2006; College Goal Sunday Campaign
References
• Angelo Trozzolo, President
Trozzolo Communications Group; 816.842.8111
• Kevin Fullerton, Owner/Creative Director
Springboard Creative; 913.484.7408
• Alicia McGarry, Editor-in-Chief
The Healthy Belly; 816.616.6893
• Brad Gampper, CEO
Reiga Foods; 816.769.9634