Download ESL conversation lesson on advertising

ADVERTISING
Vocabulary:
to advertisean advertisementa commercialadvertising mediaa commercial breakan advertising agencyWhat is advertising? Is truth is it the or it telling making things look better than they really are?
Or is it lying? Companies pay lot money adverts a of for. Some of the ads you see in glossy
magazines look like art. The commercials movies mini like look TV on. Do they really change
our behaviour? Do adverts make you buy things? I think advertising a of some is form lying. Is
BMW really “The ultimate driving machine” their in say they like ads? British Airways used to
say they were “The world’s favourite airline,” stop to had but it saying because it wasn’t true.
Personally, get of ads I tired watching on television. They always interrupt a good programme. I
like ads in magazines. usually They’re interesting quite.
Dialogue:
A: Would you mind helping me with a tv commercial for a new expensive anti-aging cream?
B: Who are we targeting?
A: Wealthy housewives in their late 20’s and early 30’s.
B: What angle are you going for?
A: I was thinking about making the woman feel self-conscious about looking older, and then
showing that our product would make them feel young again.
B: Ok. What about also making them feel that the reason their husband hasn’t been spending as
much time with them as before is that their skin is looking older?
A: Perfect!
Discussion:
1)
How would you define advertising?
2)
Would you like to work in advertising?
3)
Do you prefer advertisements on TV, in newspapers, on the radio, on the Internet or in the street?
4)
Do you think advertising is an art?
5)
Would you like there to be no ads on TV?
6)
What do you think of the ads in other countries?
7)
Have you ever placed an ad in the classified section of a newspaper?
8)
Do you think advertising is a clever way of lying about products?
9)
What products depend most on advertising?
11)
What do you think of advertisements for language schools?
12)
Is advertising a good or bad thing?
13)
What factors are essential in making a good advertisement?
14)
Do pop-up ads on the Internet bother you?
15)
What adverts have you seen or heard that you particularly liked?
16)
Do you think you are easily persuaded to buy things after seeing or hearing an ad?
17)
Do you agree with an advertising ban on cigarettes?
18)
What regulations should be applied to adverts to protect consumers?
19)
What would the world be like without advertising?
20)
Have you ever been angry about an advert?
21)
Which companies produce the best ads?
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