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Job Description Job title School / department Grade Line manager Responsible for Campaigns Team Leader Campaigns Team, Marketing, Recruitment and Communications 7 Director of Marketing and External Relations Marketing Officers (x 2)and Graphic Design Officer (x 1) and part-time Graphic Design Assistant (Student Ambassador x 1) Main purpose of the job To lead, implement and evaluate marketing strategies and provide effective marketing support for the University in order to deliver the results by targets and to help the University to build its brand and reputation. Key areas of responsibility Lead, manage and co-ordinate all marketing activities in respect of: Communications between the Schools and Recruitment, Digital Team and Communications Team for specific campaigns and representing the Schools needs and interests within planning discussions. Promoting and supporting a marketing orientated culture and increase marketing understanding and capability within the schools through effective marketing, and involvement of Schools in specific projects. Developing reputation building and brand awareness raising campaigns for the Schools and University in line with the strategic objectives Ensuring the brand guidelines are understood and implemented throughout the University, and to provide guidance on the brand where necessary Managing day to day operations and the Campaigns Team Managing systems and processes General Responsibilities Work collaboratively with the Director of Marketing, Communications and UK Recruitment and Page 1 of 5 other senior managers to ensure an integrated approach to the development and delivery of the university marketing strategies. Lead and manage the team and ensure they are working to the same priorities as the wider University. Manage and co-ordinate the overall marketing budget for the department to ensure maximum efficiency of spend and return on investment. Work closely with the Schools to identify market trends and make proactive suggestions to improve performance. Use a variety of marketing techniques to drive traffic to the website. Ensure the department adds value and is able to demonstrate high impact in the delivery of the University’s strategic objectives. Delivery of targets, plans and budgets Motivate, lead and manage all direct line reports, allocating responsibilities, setting objectives and managing performance to achieve set targets. Lead and participate in cross- university working groups/committees relevant to marketing. Lead, manage and co-ordinate the contracts for the three agencies – design, print and media buying and manage the relationships between them so they all work consistently together. Lead, manage and co-ordinate the planning and production of the University prospectuses throughout the year to meet UCAS and recruitment deadlines, which includes liaising with Schools and Support departments and the external design and print agencies. Develop relevant publications and other marketing materials for the Schools and support departments across both traditional and new media in line with the University’s brand identity guidelines. Overall management of marketing campaigns for the Schools and support departments to help achieve strategic objectives for the Schools and support departments and to research new marketing activities to help promote the University. Lead, manage and co-ordinate the promotional activities for on and off line marketing campaigns including the creative and production process for marketing campaigns, to include advertising, out of home media, search engine marketing, sales support collateral, e-mail, direct mail and Page 2 of 5 social media Foster positive working relationship with support departments and academic Schools in order to fulfil the projected aims Manage the workload of the Graphic Design assistant and the outsourcing of design when applicable. Communicate marketing campaigns and campaign results to internal departments and act as marketing point of liaison for campaigns Assist the Events Team at University-wide events eg Graduation and Open Days Carry out other duties of a similar nature and of a commensurate level, as determined from time to time by the Director of Marketing, Communications and UK recruitment. Deputise or attend meetings for the Director Marketing, Recruitment and Communications when required to do so. In addition to the above areas of responsibility the position maybe required to undertake any other reasonable duties relating to the broad scope of the position. Dimensions / back ground information The post demands excellent leadership and management skills as well as advisory and interpersonal skills. You must have a strong commitment to team working, an understanding of the educational market place, broad knowledge of the University’s portfolio and an understanding of marketing communication techniques. Also background knowledge of design techniques, print and advertising buying is essential. A strong commitment to providing excellent customer service to the internal Schools. Page 3 of 5 Person Specification Criteria Qualifications and/or membership of professional bodies Knowledge and experience Specific skills to the job Essential A first degree or equivalent in a business related area. Desirable Professional qualification e.g. CIM Professional Postgraduate Diploma in Marketing Significant marketing experience in a management role, gained in an educational environment. Excellent communication and presentation skills. Ability to manage a team efficiently and effectively and be able to delegate to the rest of the team Ability to liaise with Team Leaders in the wider team and work effectively together Excellent numeracy skills for dealing with budgets, and analysing statistics Excellent copywriting, sub-editing and proof reading skills with a high attention to detail General skills Excellent organisational and time management skills and ability to work to tight deadlines Excellent planning and project management skills Presentation skills Other Disclosure and Barring Scheme The confidence and diplomacy to influence a wide range of academic and administrative colleagues This post does not require a DBS check Page 4 of 5 Essential Criteria are those, without which, a candidate would not be able to do the job. Applicants who have not clearly demonstrated in their application that they possess the essential requirements will normally be rejected at the shortlisting stage. Desirable Criteria are those that would be useful for the post holder to possess and will be considered when more than one applicant meets the essential requirements. Page 5 of 5