Download digital/trade marketing manager

DIGITAL/TRADE MARKETING MANAGER
Sofie Paeps
Senior Executive Search Consultant
0032.478.93.15.11
[email protected]
HR One Group
Henkelsite
Persilstraat 51 bus 01
3020 Herent - Belgium
tel.
fax
+32 16 29 78 31
+32 16 62 30 13
www.hronegroup.com
Erkenningsnummer
VG. 1690/BO B-AB10.018.
Valerie Van Sannen
Executive Search Consultant
0032.485.97.52.32
[email protected]
Job Purpose
The Digital/Social Media & Trade Marketing Coordinator is responsible for
1. The planning, development and execution of the company’s Vision Care digital strategy
that will support the overall business goals.
a. E-commerce system (inContact): further roll-out, support, marketing, explore new
opportunities
b. Develop digital tools & communication: support our customers B2B2C
c. Co-ordinate & implement an effective digital platform including websites, blog,
social networks, email marketing and mobile (BTB & BTC)
2. The development and execution of tailor made marketing activities with Key Accounts of
the company in BNL as well as submission & follow up of Private Label requests
First 2 years focus will be on learning, testing, evolving and evangelizing. The longer-term
vision is to develop, implement and lead a digital organization that supports all brands and
all aspects of digital: strategy, media planning, social media, productions (websites, apps,
etc…), technological decisions, online PR, and mobile.
Major Accountabilities
1.Work with brand managers toward understanding and enabling the best digital approach
for their brands.
2. Plan, manage and control yearly digital plan and financial requirements to drive
measurable results and support business objectives.
3. Develop and co-ordinate the implementation of digital marketing initiatives to promote
awareness and reinforcement of the main brands and their presence online.
4. Assist in development and co-ordinate the implementation of effective digital marketing
platform (ecosystem) across all digital touch points, such as websites, search, social,
online media, mobile, etc.
5. Manage
the
project
timelines,
digital
budgets
and
deliverables
to
ensure
projects/campaigns are delivered on time and on budget.
6. Review online KPIs, performance reports, and promotional campaign results to help
measure, analyze and optimize the success of digital marketing campaigns and ROI.
7. Exercising sound judgment to issue resolution of day-to-day operational challenges.
8. Work with Key Account Managers & support them in their trade marketing plans with focus
on moving from traditional to digital marketing. Submit and follow up Private Label
requests.
9. Help raise the overall digital marketing knowledge and capabilities of the company’s
Vision Care marketing team. Recommend digital training and educate internal team
members on digital best practices, processes and internal digital capabilities.
HR One Group
Henkelsite
Persilstraat 51 bus 01
3020 Herent - Belgium
tel.
fax
+32 16 29 78 31
+32 16 62 30 13
www.hronegroup.com
Erkenningsnummer
VG. 1690/BO B-AB10.018.
10. Work with brand managers, customers & external digital partners to identify opportunities
to create value for our customers & end consumers through use of digital media based
on defined marketing strategies.
11. Understand and anticipate trends in the field of digital and social media practices and
technologies to accelerate digital marketing expertise as part of an integrated
marketing model.
12. Help with CRM tools and social media to engage customers grow the company’s
marketing database & drive conversions.
13. Develop the digital agency relationship to achieve outstanding thought leadership,
creative work and measurable results. Work collaboratively to build a business
partnership that ensures consistent high value for the Company.
14. Collaborate with international digital teams, sharing ideas and strategies for digital
marketing ideas and initiatives.
15. Collaborate with NBS on identifying and implementing the required infrastructure that
support digital communication programs (mainly eCRM).
16. Is obligated to report any adverse drug reaction or product quality complaint in 24h from
the receipt to DS&E safety desk or Quality Assurance.
Day-to-day:
• Work with brand managers and digital partners to identify opportunities to create
value for our customers/ consumers through use of digital media based on defined
marketing strategies
• Work with Key Account Managers & support them in their trade marketing plans with
focus on moving from traditional to digital marketing. Submit and follow up Private
Label requests.
• Plan, manage and control yearly digital plan and financial requirements to drive
measurable results and support business objectives
• Manage the digital agency relationship to achieve outstanding thought leadership,
creative work and measurable results. Work collaboratively to build a business
partnership that ensures consistent high value for the Company.
• Manage
the
project
timelines,
digital
budgets
and
deliverables
to
ensure
projects/campaigns are delivered on time and on budget
• Review online KPIs, performance reports, and promotional campaign results and take
the lead on revising and improving performance
• Exercising sound judgment to issue resolution of day-to-day operational challenges
• Collaborate with international digital teams, sharing ideas and strategies for digital
marketing ideas and initiatives
• Is obligated to report any adverse drug reaction or product quality complaint in 24h
from the receipt to DS&E safety desk or Quality Assurance.
Year 1 – 2 focus:
HR One Group
Henkelsite
Persilstraat 51 bus 01
3020 Herent - Belgium
tel.
fax
+32 16 29 78 31
+32 16 62 30 13
• Work with brand managers toward understanding and enabling the best digital
approach for their brands.
• Co-ordinate the implementation of digital marketing initiatives to promote awareness
and reinforcement of the main brands and its presence online via all relevant digital
touch points, such as websites, search, social, online media, eCRM, mobile, etc.
www.hronegroup.com
Erkenningsnummer
VG. 1690/BO B-AB10.018.
• Work with Key Account Managers & support them in their trade marketing plans with
focus on moving from traditional to digital marketing. Submit and follow up Private
Label requests.
• Understand and anticipate trends in the field of digital and social media practices and
technologies to accelerate digital marketing expertise as part of an integrated
marketing model.
• Help raise the overall digital marketing knowledge and capabilities of the company’s
Vision Care marketing team. Recommend digital training and educate internal
team members on digital best practices, processes and internal digital capabilities
Year 3 - 4 focus:
• Revolutionize online KPIs, performance reports, and promotional campaign results and
take the lead on revising and improving performance.
• Work with NBS and external agencies on finding creative ways to bridge the gap
between online media spends and sales and to help measure, analyze and
optimize the success of digital marketing campaigns and ROI.
• Manage eCRM tools and social media to engage customers grow their marketing
database, build consumer loyalty, and drive conversions to brands of the company.
• Focus on moving from traditional to digital marketing. Help educate customers & KA to
do the same.
Qualifications & Competencies
• Academic degree in business marketing or information Technology
• Country of work language fluent, English fluent
• Experience in media-agency specialized in digital consumer marketing or
HR One Group
Henkelsite
Persilstraat 51 bus 01
3020 Herent - Belgium
tel.
fax
+32 16 29 78 31
+32 16 62 30 13
www.hronegroup.com
Erkenningsnummer
VG. 1690/BO B-AB10.018.
• Experience in media-planning agency specialized in digital media campaigns or
• Experience in digital marketing/operations within fast moving consumer goods
company (as junior digital marketer)
• Knowledge and experience in implementing digital solutions and managing digital
projects in a matrix organization
• Conversant in the digital environment and able to bring in relevant technical
knowledge when needed
• Hands-on and execution attitude with ability to drive change and make things
happen.
• Experience in leading or participating in matrix teams
• Project management skills
• Business Accumen
• Approachability
• Creativity
• Customer Focus
• Functional/Technical skills
• Innovation mgt
• Learning on the fly
• Priority setting
• Presentation skills
• Written communication
• Open & candid
• High performing in role