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DIGITAL/TRADE MARKETING MANAGER Sofie Paeps Senior Executive Search Consultant 0032.478.93.15.11 [email protected] HR One Group Henkelsite Persilstraat 51 bus 01 3020 Herent - Belgium tel. fax +32 16 29 78 31 +32 16 62 30 13 www.hronegroup.com Erkenningsnummer VG. 1690/BO B-AB10.018. Valerie Van Sannen Executive Search Consultant 0032.485.97.52.32 [email protected] Job Purpose The Digital/Social Media & Trade Marketing Coordinator is responsible for 1. The planning, development and execution of the company’s Vision Care digital strategy that will support the overall business goals. a. E-commerce system (inContact): further roll-out, support, marketing, explore new opportunities b. Develop digital tools & communication: support our customers B2B2C c. Co-ordinate & implement an effective digital platform including websites, blog, social networks, email marketing and mobile (BTB & BTC) 2. The development and execution of tailor made marketing activities with Key Accounts of the company in BNL as well as submission & follow up of Private Label requests First 2 years focus will be on learning, testing, evolving and evangelizing. The longer-term vision is to develop, implement and lead a digital organization that supports all brands and all aspects of digital: strategy, media planning, social media, productions (websites, apps, etc…), technological decisions, online PR, and mobile. Major Accountabilities 1.Work with brand managers toward understanding and enabling the best digital approach for their brands. 2. Plan, manage and control yearly digital plan and financial requirements to drive measurable results and support business objectives. 3. Develop and co-ordinate the implementation of digital marketing initiatives to promote awareness and reinforcement of the main brands and their presence online. 4. Assist in development and co-ordinate the implementation of effective digital marketing platform (ecosystem) across all digital touch points, such as websites, search, social, online media, mobile, etc. 5. Manage the project timelines, digital budgets and deliverables to ensure projects/campaigns are delivered on time and on budget. 6. Review online KPIs, performance reports, and promotional campaign results to help measure, analyze and optimize the success of digital marketing campaigns and ROI. 7. Exercising sound judgment to issue resolution of day-to-day operational challenges. 8. Work with Key Account Managers & support them in their trade marketing plans with focus on moving from traditional to digital marketing. Submit and follow up Private Label requests. 9. Help raise the overall digital marketing knowledge and capabilities of the company’s Vision Care marketing team. Recommend digital training and educate internal team members on digital best practices, processes and internal digital capabilities. HR One Group Henkelsite Persilstraat 51 bus 01 3020 Herent - Belgium tel. fax +32 16 29 78 31 +32 16 62 30 13 www.hronegroup.com Erkenningsnummer VG. 1690/BO B-AB10.018. 10. Work with brand managers, customers & external digital partners to identify opportunities to create value for our customers & end consumers through use of digital media based on defined marketing strategies. 11. Understand and anticipate trends in the field of digital and social media practices and technologies to accelerate digital marketing expertise as part of an integrated marketing model. 12. Help with CRM tools and social media to engage customers grow the company’s marketing database & drive conversions. 13. Develop the digital agency relationship to achieve outstanding thought leadership, creative work and measurable results. Work collaboratively to build a business partnership that ensures consistent high value for the Company. 14. Collaborate with international digital teams, sharing ideas and strategies for digital marketing ideas and initiatives. 15. Collaborate with NBS on identifying and implementing the required infrastructure that support digital communication programs (mainly eCRM). 16. Is obligated to report any adverse drug reaction or product quality complaint in 24h from the receipt to DS&E safety desk or Quality Assurance. Day-to-day: • Work with brand managers and digital partners to identify opportunities to create value for our customers/ consumers through use of digital media based on defined marketing strategies • Work with Key Account Managers & support them in their trade marketing plans with focus on moving from traditional to digital marketing. Submit and follow up Private Label requests. • Plan, manage and control yearly digital plan and financial requirements to drive measurable results and support business objectives • Manage the digital agency relationship to achieve outstanding thought leadership, creative work and measurable results. Work collaboratively to build a business partnership that ensures consistent high value for the Company. • Manage the project timelines, digital budgets and deliverables to ensure projects/campaigns are delivered on time and on budget • Review online KPIs, performance reports, and promotional campaign results and take the lead on revising and improving performance • Exercising sound judgment to issue resolution of day-to-day operational challenges • Collaborate with international digital teams, sharing ideas and strategies for digital marketing ideas and initiatives • Is obligated to report any adverse drug reaction or product quality complaint in 24h from the receipt to DS&E safety desk or Quality Assurance. Year 1 – 2 focus: HR One Group Henkelsite Persilstraat 51 bus 01 3020 Herent - Belgium tel. fax +32 16 29 78 31 +32 16 62 30 13 • Work with brand managers toward understanding and enabling the best digital approach for their brands. • Co-ordinate the implementation of digital marketing initiatives to promote awareness and reinforcement of the main brands and its presence online via all relevant digital touch points, such as websites, search, social, online media, eCRM, mobile, etc. www.hronegroup.com Erkenningsnummer VG. 1690/BO B-AB10.018. • Work with Key Account Managers & support them in their trade marketing plans with focus on moving from traditional to digital marketing. Submit and follow up Private Label requests. • Understand and anticipate trends in the field of digital and social media practices and technologies to accelerate digital marketing expertise as part of an integrated marketing model. • Help raise the overall digital marketing knowledge and capabilities of the company’s Vision Care marketing team. Recommend digital training and educate internal team members on digital best practices, processes and internal digital capabilities Year 3 - 4 focus: • Revolutionize online KPIs, performance reports, and promotional campaign results and take the lead on revising and improving performance. • Work with NBS and external agencies on finding creative ways to bridge the gap between online media spends and sales and to help measure, analyze and optimize the success of digital marketing campaigns and ROI. • Manage eCRM tools and social media to engage customers grow their marketing database, build consumer loyalty, and drive conversions to brands of the company. • Focus on moving from traditional to digital marketing. Help educate customers & KA to do the same. Qualifications & Competencies • Academic degree in business marketing or information Technology • Country of work language fluent, English fluent • Experience in media-agency specialized in digital consumer marketing or HR One Group Henkelsite Persilstraat 51 bus 01 3020 Herent - Belgium tel. fax +32 16 29 78 31 +32 16 62 30 13 www.hronegroup.com Erkenningsnummer VG. 1690/BO B-AB10.018. • Experience in media-planning agency specialized in digital media campaigns or • Experience in digital marketing/operations within fast moving consumer goods company (as junior digital marketer) • Knowledge and experience in implementing digital solutions and managing digital projects in a matrix organization • Conversant in the digital environment and able to bring in relevant technical knowledge when needed • Hands-on and execution attitude with ability to drive change and make things happen. • Experience in leading or participating in matrix teams • Project management skills • Business Accumen • Approachability • Creativity • Customer Focus • Functional/Technical skills • Innovation mgt • Learning on the fly • Priority setting • Presentation skills • Written communication • Open & candid • High performing in role