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Gradinita CANNES LIONS “Gradinita” is more than just a creativity school, it helps you develop an attitude toward advertising and life and helps you about the efficient communication. You learn and grow in a competitive (but constructive) medium and also motivates you to be the best and win the great prize: a trip to the Cannes International Advertising Festival, the place where advertising trends are seen first. CANNES LIONS 2007 The more things you see the more ideas you have CANNES LIONS • global festival - marketing, strategy and creative thinking, art directors showcase, young creatives competition, etc. • interactivity – advertising and creative ideas from different countries and different insights. 15forcannes.wordpress.com/www.canneslions.ro 11.000 25.660 delegates entries 45 21 seminars workshops Speakers Bruce Winterton – President / The Barbarian Group, SUA Natalia Stepanuk – General Director / IQ Marketing, Rusia Matt Dyke – Worldwide Planning Director/ Tribal DDB Steve King – CEO/ZenithOptimedia Daryl Arnold – CEO/Profero Jonah Bloom – Executive Editor/Ad Age Mat Mildenhall – COO/Proximity Worldwide Bob Isherwood – Worldwide Creative Director/Saatchi&Saatchi Marcelo Serpa – CEO, Creative Director/ ALMAP BBDO Tim Amstrong – VP/Google Chris DeWolfe – CEO/MySpace Al Gore Seminars Ambient media friend or foe/– Daniela Krautsack – Managing Director, Magic Moments, the creative unit of MediaCom Vienna The media YOUCRACY/Chairman of GoViral, Jimmy Maymann MRM Worldwide Tribal DDB/ top ten marketing agency WGNS-trend directors 15forcannes.wordpress.com/www.canneslions.ro Ambient media friend or foe Daniela Krautsack – Managing Director, Magic Moments, the creative unit of MediaCom Vienna • the evolution and current trends in ambiental media and also in guerrilla advertising • the posibility to create a real connection between the consumer and the brand 15forcannes.wordpress.com/www.canneslions.ro The media YOUCRACY Chairman of GoViral, Jimmy Maymann • study about the consumer’s behaviour and new ways of interacting with brands • the consumer becomes a user by having the power to decide (when, where, for how long to watch), he is able to modify and re-create the initial ad. 15forcannes.wordpress.com/www.canneslions.ro CANNES LIONS • is the most pleasant way to access informations. 15forcannes.wordpress.com/www.canneslions.ro With what have we returned ? • The CANNES FESTIVAL brought us to a new level of knowledge in advertising and also in the communication field. 15forcannes.wordpress.com/www.canneslions.ro Thank you for your attention! Good luck ! 15forcannes.wordpress.com/www.canneslions.ro