Download creatives and marketers take to the stage at lions health

FOR IMMEDIATE RELEASE
CREATIVES AND MARKETERS TAKE TO THE
STAGE AT LIONS HEALTH
26 February 2014 - Lions Health, the inaugural global festival and awards celebrating creativity in
healthcare marketing and communications set to take place in the Palais des Festivals, Cannes, France,
13-14 June 2014, will welcome to the stage a tremendous speaker line-up that will include some of the
most awarded creatives in healthcare and top marketers at the forefront of the industry from around
the world.
“Seminars at Lions Health are designed to explore how creativity can help transform the sector”, says
Louise Benson, Lions Health Festival Director. “Thought leaders and industry experts will take to the
stage to showcase great ideas that push boundaries, deliver fresh insight and thinking, and lead the
debates that drive communications in the industry forward.”
Additional speakers who will share their expertise with the audience include:
Jim Stengel, Former Chief Marketing Officer of Proctor & Gamble and author of Grow, and
Digitas Health creative chief Alexandra von Plato, discuss how a new generation of creative
leaders will transform healthcare marketing as we know it at their session ‘Building an Inspired
Organisation Now – PHCG’.
Rich Levy, Chief Creative Officer, Draftfcb Healthcare; Jill Weingarten, VP Senior Recruiter of
Greenberg Kirshenbaum; and Megan Miller, graduate of S.I. Newhouse School of
Communication will reveal why it’s more alluring than ever for the brightest talent to apply their skills
to improving global health.
Lakish Hatalkar, Novartis OTC New Growth Opportunities Franchise, General Manager and
Jeremy Cohen, Edelman’s Europe & CIS Chair for Business and Social Purpose, will explore
using creativity to build a responsible brand by applying science, innovation, communications and
creativity expertise to society’s biggest health challenges.
Chris Duffey, SVP and Group Creative Director of Sudler & Hennessy, with guests including
Google’s Katie Erbs, Head of Rich Media, Northern and Central Europe, will discuss the
complexities of marketing health messages through mobile due to the sheer scale of devises being
used by physicians, patients and consumers in the ever shifting landscape of technology. They will
demonstrate how clear, creative ideas can cut through the confusion and deliver engaging mobile
experiences that improve healthcare outcomes.
The first Lions Health Festival, offering two-days of unmissible thought-provoking content, inspiring
screenings and exhibitions of all the latest healthcare marketing communications from around the
world, as well as networking opportunities, will culminate in the first Lions Health trophies being
presented to the winners at a dedicated awards ceremony taking place in the Palais des Festivals in
Cannes on Saturday 14 June.
For more information on the confirmed speakers to date, the Lions Health Festival programme or to
register to attend, please visit www.lions-health.com
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Ends -
Notes to Editors:
Lions Health, 13 & 14 June 2014, Palais des Festivals, Cannes, France
Launching in 2014, Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness
communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning
and debate that will explore the essential and unique issues relating to the world of healthcare communications, present
exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities.
Lions Health is organized by Lions festivals. www.lions-health.com
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its
joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian
Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.
Key Dates Lions Health
Delegate Registration opens: Open
Entries: Open
Entries deadline: 13 March 2014
Festival Dates: 13 & 14 June 2014, Palais des Festivals, Cannes, France
Contact
Amanda Benfell, Head of Press & PR
Lions Festivals, 33 Kingsway, London WC2B 6UF, United Kingdom
Tel: +44-(0)20-3033-4000; E-mail: [email protected]
Entries enquiries: [email protected]