Download Marketing and advertisement

Founded and established in 1995 out of the
Learning Methods Unit of Liverpool John
Moore’s University, Co-founded by Roy
Stringer, a self-professed 'Hypermedia
Architect’ being a full service digital
marketing, technology and commerce
consultancy their image is to explore the
real secure and visible impact of digital
marketing that technology has to offer,
whilst inspiring a more broader and wider
deeper thinking around technology and
human behavior. Like I’ve mentioned before
they like strive to go deeper in the mindset
of a agency by going in to deep consulting,
by doing this they have managed to build a
well structured and strong reputation in
global design, with their work spanning
from 104 countries in 28 different
languages.
A must importance when building a
well planned and respected marketing
company must include a successful
line of strong built partnership
relationships, ‘amaze’ have excelled
with such partnerships including,
Microsoft, Hybris, Autonomy, SDL
Tridion, EPiServer, Sitecore, Google
and Nvizion
Recently dated the 9th of September 2015, new and exciting news was
happening for ‘amaze’ ChildLine which is a well used, private confidential
service where they offer young children and adolescents a 24 hour over
the phone counseling service. They’ve been chosen to structure
ChildLine’s websites and digital pointers so the needs of ChildLine’s
users can access and seek support online quickly and easily. NSPCC
provides ChildLine, with NSPCC having a long successful relationship
with ‘amaze’ for a new branded launch of their website ‘amaze’ done
NSPCC was happy for ‘amaze’ to do this.
www.amaze.com
www.amaze.com
With being very well at marketing other corporations
‘amaze’ featured in a episode on MTV called ‘Fired by
Mum and Dad’ which is where a young rich adolescent
who’s lazy and does not have any ambition to work gets
giving a work experience opportunity to work alongside
a profession of their choice. A guy from Chelsea who lets
just say failed the opportunity with his prerogative sexual
attitude against women and drinking habits! Shown in
the episode alongside other of ‘amaze’ employees you
see Wendy Stonefield which is shown to the right
Wendy Stonefield who’s chief commercial officer for Amaze. The
role that this job title involves is being in charge and fully
responsible for the commercial and business development
strategy’s. Its been known throughout the business that Wendy's
passionate ways in all aspects of her own job roles and for
Amaze itself are something which are highly noticed and loved.
She believes in working in accurate partnership with clients
whilst ensuring that their needs have been met and clarified, her
fierce hunger for sales and the clients services development is
what keep Amaze swiftly moving throughout the market.
A few selected job titles with the marketing and advertisement septum.
•Advertising account executive
•Advertising account planner
•Advertising art director
•Advertising copywriter
•Digital marketer
•Market researcher
•Marketing executive
•Media buyer
•Media planner
•Public affairs consultant
•Public relations account executive
•Public relations officer
•Sales promotion account executive
Advertising account executive
The basic run down of this job role is to provide the link and structured friendship between
the advertising agency and its clients. If you’re longing for something to keep you on your
feet and challenging that this business role is for you, like anything within the marketing and
advertising industry having a smigger of creativity is important. Having excellent
communication skills is vital, as a lot of the job roles includes being around a lot of people,
including important suspected investors. The hours are long, and include strict deadlines, so
a passion for on some occasion missing out on the all-important ‘beauty sleep’ could become
something you may have to give up. Have I forgotten to mention a ‘Degree’ these days are
vital, and will help you get that extra foot in the door, or retrieve the job through a higher
Level Apprenticeship. Normally this title would normally only handle at least three or four
accounts at once. If chosen you could work for a communication agency like, Digital, Social
Media, Mobile Marketing or Direct.
http://www.wisegeek.org/what-is-an-account-executive.htm#didyouknowout
Activity include. . . .
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meeting clients to discuss their
advertising needs
working with account planners to
come up with a campaign that
meets the client's needs and budget
presenting campaign ideas and
costs to clients
briefing the creative team that
produces the words and artwork
solving problems and making sure
that deadlines are met
checking and reporting on the
campaign’s progress
keeping in contact with the client at
all stages of the campaign
managing the account’s budget and
invoicing the client
trying to win new business for the
agency
Income . . . .
• The beginners salary
varies from company to
company but the
estimated average is
around £18,000 to
£24,000 a year.
• With experience, £30,000
- £45,000 a year.
• Or with a broad
experience skills
anything from £48,000 or
a lot more!
https://www.flickr.com/photos/59937401@N07/5930113246
http://globalhealthprojects.org/get-involved/internship/
Requirements . . . .
To get your foot in the door for this job, with it being within
such a competitive market, experience is extremely valued
and recommended by employees, with also helping you to
get a little further, it’ll also help you to get a better
understanding of the business your be working in. things
like Work Experience, Internships or Temporary
Employment will help! There is no given requirements as
such, but a degree is highly recommended, or Higher Level
Apprenticeship. Quick thinking, being creative, having an
eye for business sense and the basic qualifications most
job require. With a degree is more possible to enter
advertising with any degree, but certain employees seek
closer to related degree’s like, Advertising, Marketing,
Statistics or Operational Research, Communication and
Media Studies, Business or Management or Psychology. Or
with smaller agencies starting off with a more junior
position such like an Administrator to climb your way up the
ladder whilst gaining more experience.
http://www.cosgrovecare.org.uk/qualifications/
References
Amaze (2015) Amaze ‘About us’ Available at http://www.amaze.com/about-us/ (Accessed on
September 21st)
Bell Farm (2014) ChildLine . Available at http://bell-farm.co.uk/about-our-school/safeguarding/childline
(Accessed on September 21st)
Amaze (2015) Amaze. Available at http://www.amaze.com/about-us (Accessed on September 21st)
Prospects (2015) Types of jobs:Marketing, advertising and PR. Available at
http://www.prospects.ac.uk/types_of_jobs_advertising_marketing_pr.htm (Accessed on September
21st)
National Career Service (2015) Job profiles Advertising account executive. Available at
https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/pages/advertisingaccountexec
utive.aspx (Accessed on September 21st)
National Career Service (2015) Job profiles Advertising media buyer. Available at
https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/pages/advertisingmediabuyer.aspx (Accessed on
September 21st)