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Sarah E. Legg Kansas City, MO 64111 402.305.1117 [email protected] Notable Accomplishments Founded health and wellness magazine in the Kansas City metro successfully managing all business and creative endeavors during launch Developed marketing database for 600+ bed healthcare system to track advertising, resulting in a more-integrated approach to working with creative departments and publishers as well as reducing time spent researching, reporting and inputting ad placements Secured $75,000 in new revenue for BVK Direct through new business development and strategic client relationship management Professional Experience Living Wellness Kansas City, Editor-in-Chief February 2012 - February 2014 Co-founder and editor of health and wellness magazine in the Kansas City Metro Managed web development, designed sales collateral, and developed all administrative processes and tracking during launch of magazine Manage 10-15 writers developing story concepts, assigning deadlines, compiling SME’s and coordinating interviews Manage advertising sales representatives supporting sales and marketing efforts as needed Work with layout designer to compile each issue and design themes Sell and design advertisements as needed Manage website including blog submissions, events calendar, recipes section and layout, using Google Analytics tools to track web traffic and activity Developed and manage all social media communications including Facebook, Twitter and LinkedIn Edit and proofread articles using AP Style Manage day to day business operations including accounting and billing Freelance Writer/Marketer 2003 - Present VVV Marketing, Kansas City, Mo. 2012-Present American Family Insurance Jeff Woody Agency, Kansas City, Mo. 2012-2013 The University of Kansas Hospital Urology Department, Kansas City, Kan. 2012 Glide Magazine, Phoenix, Ariz. 2011-Present Her Magazine, Omaha, Neb. 2006-2007 The Music Phone Book, Omaha, Neb. 2006-2007 The Gretna Guide and News, Gretna, Neb. 2003-2004 Marketer • Communicator • Organizer The University of Kansas Hospital, Project and Advertising Coordinator May 2011 - May 2012 Managed an average of 500 marketing projects from start to finish ensuring strategic and deadline goals were met Developed advertising plans and placed advertising to increase brand awareness, event attendance and promote service line campaigns in print and online media while maximizing budget Used reports as necessary to present to members of marketing team in order to track campaign successes Oversaw new physician on-boarding process to secure all marketing needs Led weekly meetings within the department and with creative agencies by developing meeting outlines, project reports, and tracking follow-up items Developed new process for organizing marketing pieces to provide ongoing maintenance of collateral pieces and inventory resulting in saved money on production and reduced waste overall Developed new marketing database to increase efficiency and productivity by reducing researching, reporting and inputting time to manage projects and advertising placements Worked with all levels of hospital personnel to meet marketing and branding goals throughout the organization including hospital executives, physicians, administrative and clinical personnel Acted as the point of contact for the marketing department establishing relationships throughout the hospital and with external vendors Worked with creative agencies internally and externally to develop new brochures, fact sheets, fliers, postcards, letters and other marketing materials Suggested improvements and changes to organizational structure and processes as needed in order to increase efficiency and ensure goals are met within the marketing department BVK Direct, Media Consultant Manager August 2007 - May 2011 Developed marketing plans for multiple national clients utilizing a multi-platform approach including: Yellow pages, direct mail and online advertising Increased existing client revenue year over year through positive client service, efficient advertising management and new business development initiatives securing approximately $75,000 in new revenue Utilized relationships with publishers in negotiations to meet client budgeting goals through specialized discount programs, offering above-average savings of 19% annually Developed sales presentations using PowerPoint software Wrote content and designed layout for monthly client e-Newsletter utilizing Mail Chimp Edited and wrote all written correspondences including press releases, new client collateral and internal and external corporate communications for Kansas City office and business development Marketer • Communicator • Copywriter • Organizer • Designer • Innovator 2 Utilized secondary and primary research tools to maximize value of client budgets and analyze reporting to measure ROI and effectiveness of client marketing efforts Coordinated artwork submissions and ad copy changes among graphic designer, client and publisher Hawkins Construction Company, Project Management Assistant April 2006 - August 2007 Organized calendars and files to ensure projects advanced smoothly and on schedule, resulting in projects being completed on-time and on-budget Oversaw all communications among sub-contractors, project owners/developers, architect, and general contractor Utilized proprietary Prolog software to manage project files and correspondences Assisted with planning company events and designed marketing and recruitment materials utilizing Adobe CS software The Gateway Newspaper, Copy Editor June 2004 - April 2005 Features Editor April 2005 - August 2005 Advertising Manager August 2005 - April 2007 Sold all newspaper ads, generating 75% of operating revenue while increasing revenue for newspaper year over year Managed graphic designer’s projects and productivity Copy edited multiple stories on deadline, for content and style, using AP Style and proofed completed layout Utilized Adobe InDesign to layout advertisements in newspaper Oversaw five to 10 writers planning story lists, enforcing deadlines, and writing/editing stories, resulting in a third-place entertainment writing award in Nebraska Marketed newspaper to increase sales and improve image of newspaper in the local community Education University of Kansas, School of Journalism and Mass Communications August 2010-May 2013 Master of Science: Marketing Communications Marketer • Communicator • Copywriter • Organizer • Designer • Innovator 3 University of Nebraska at Omaha, College of Arts and Sciences August 2003-May 2007 Bachelor of Science: Journalism, Public Relations and Advertising; Secondary Concentration: Studio Art and New Media Software Adobe Creative Suite: Photoshop, InDesign Operating Systems: Mac OS, Windows Digital Marketing Tools: Bitly URL Shortening, QR Code Creation and Analytics Google Reader, Google Alerts, Google AdWords, Google Analytics Metrics Reporting Hootsuite Social Media Management in Association with Twitter, Facebook and LinkedIn Mail Chimp Email Marketing and List Management Survey Monkey Primary Research Tool Wordpress Content System Management and Development Microsoft SharePoint Project Management Database Marketer • Communicator • Copywriter • Organizer • Designer • Innovator 4