Download Developed marketing database for 600+ bed healthcare system to

Sarah E. Legg
Kansas City, MO 64111  402.305.1117  [email protected]
Notable Accomplishments
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Founded health and wellness magazine in the Kansas City metro successfully managing all
business and creative endeavors during launch
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Developed marketing database for 600+ bed healthcare system to track advertising, resulting
in a more-integrated approach to working with creative departments and publishers as well
as reducing time spent researching, reporting and inputting ad placements
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Secured $75,000 in new revenue for BVK Direct through new business development and
strategic client relationship management
Professional Experience
Living Wellness Kansas City, Editor-in-Chief
February 2012 -
February 2014
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Co-founder and editor of health and wellness magazine in the Kansas City Metro
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Managed web development, designed sales collateral, and developed all administrative
processes and tracking during launch of magazine
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Manage 10-15 writers developing story concepts, assigning deadlines, compiling SME’s and
coordinating interviews
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Manage advertising sales representatives supporting sales and marketing efforts as needed
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Work with layout designer to compile each issue and design themes
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Sell and design advertisements as needed
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Manage website including blog submissions, events calendar, recipes section and layout,
using Google Analytics tools to track web traffic and activity
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Developed and manage all social media communications including Facebook, Twitter and
LinkedIn
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Edit and proofread articles using AP Style
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Manage day to day business operations including accounting and billing
Freelance Writer/Marketer
2003 - Present
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VVV Marketing, Kansas City, Mo. 2012-Present
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American Family Insurance Jeff Woody Agency, Kansas City, Mo. 2012-2013
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The University of Kansas Hospital Urology Department, Kansas City, Kan. 2012
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Glide Magazine, Phoenix, Ariz. 2011-Present
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Her Magazine, Omaha, Neb. 2006-2007
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The Music Phone Book, Omaha, Neb. 2006-2007
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The Gretna Guide and News, Gretna, Neb. 2003-2004
Marketer • Communicator • Organizer
The University of Kansas Hospital, Project and Advertising Coordinator
May 2011 -
May 2012
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Managed an average of 500 marketing projects from start to finish ensuring strategic and
deadline goals were met
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Developed advertising plans and placed advertising to increase brand awareness, event
attendance and promote service line campaigns in print and online media while
maximizing budget

Used reports as necessary to present to members of marketing team in order to track
campaign successes
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Oversaw new physician on-boarding process to secure all marketing needs
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Led weekly meetings within the department and with creative agencies by developing
meeting outlines, project reports, and tracking follow-up items
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Developed new process for organizing marketing pieces to provide ongoing maintenance of
collateral pieces and inventory resulting in saved money on production and reduced waste
overall
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Developed new marketing database to increase efficiency and productivity by reducing
researching, reporting and inputting time to manage projects and advertising placements

Worked with all levels of hospital personnel to meet marketing and branding goals
throughout the organization including hospital executives, physicians, administrative and
clinical personnel
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Acted as the point of contact for the marketing department establishing relationships
throughout the hospital and with external vendors

Worked with creative agencies internally and externally to develop new brochures, fact
sheets, fliers, postcards, letters and other marketing materials

Suggested improvements and changes to organizational structure and processes as needed in
order to increase efficiency and ensure goals are met within the marketing department
BVK Direct, Media Consultant Manager

August 2007 - May 2011
Developed marketing plans for multiple national clients utilizing a multi-platform
approach including: Yellow pages, direct mail and online advertising

Increased existing client revenue year over year through positive client service, efficient
advertising management and new business development initiatives securing approximately
$75,000 in new revenue

Utilized relationships with publishers in negotiations to meet client budgeting goals through
specialized discount programs, offering above-average savings of 19% annually
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Developed sales presentations using PowerPoint software
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Wrote content and designed layout for monthly client e-Newsletter utilizing Mail Chimp

Edited and wrote all written correspondences including press releases, new client collateral
and internal and external corporate communications for Kansas City office and business
development
Marketer • Communicator • Copywriter • Organizer • Designer • Innovator
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Utilized secondary and primary research tools to maximize value of client budgets and
analyze reporting to measure ROI and effectiveness of client marketing efforts
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Coordinated artwork submissions and ad copy changes among graphic designer, client and
publisher
Hawkins Construction Company, Project Management Assistant
April 2006
- August 2007
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Organized calendars and files to ensure projects advanced smoothly and on schedule,
resulting in projects being completed on-time and on-budget

Oversaw all communications among sub-contractors, project owners/developers, architect,
and general contractor
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Utilized proprietary Prolog software to manage project files and correspondences
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Assisted with planning company events and designed marketing and recruitment materials
utilizing Adobe CS software
The Gateway Newspaper, Copy Editor
June 2004 - April
2005
Features Editor
April 2005 - August
2005
Advertising Manager
August 2005 -
April 2007

Sold all newspaper ads, generating 75% of operating revenue while increasing revenue for
newspaper year over year
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Managed graphic designer’s projects and productivity
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Copy edited multiple stories on deadline, for content and style, using AP Style and proofed
completed layout
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Utilized Adobe InDesign to layout advertisements in newspaper
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Oversaw five to 10 writers planning story lists, enforcing deadlines, and writing/editing
stories, resulting in a third-place entertainment writing award in Nebraska

Marketed newspaper to increase sales and improve image of newspaper in the local
community
Education
University of Kansas, School of Journalism and Mass Communications
August
2010-May 2013
Master of Science: Marketing Communications
Marketer • Communicator • Copywriter • Organizer • Designer • Innovator
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University of Nebraska at Omaha, College of Arts and Sciences
August
2003-May 2007
Bachelor of Science: Journalism, Public Relations and Advertising; Secondary Concentration:
Studio Art and New Media
Software
Adobe Creative Suite: Photoshop, InDesign
Operating Systems: Mac OS, Windows
Digital Marketing Tools:
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Bitly URL Shortening, QR Code Creation and Analytics
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Google Reader, Google Alerts, Google AdWords, Google Analytics Metrics Reporting
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Hootsuite Social Media Management in Association with Twitter, Facebook and LinkedIn
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Mail Chimp Email Marketing and List Management
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Survey Monkey Primary Research Tool
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Wordpress Content System Management and Development
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Microsoft SharePoint Project Management Database
Marketer • Communicator • Copywriter • Organizer • Designer • Innovator
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