Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Criticism of advertising wikipedia , lookup
GEICO advertising campaigns wikipedia , lookup
Television advertisement wikipedia , lookup
Advertising to children wikipedia , lookup
Targeted advertising wikipedia , lookup
Radio advertisement wikipedia , lookup
Racial stereotyping in advertising wikipedia , lookup
The Art of Persuasion Final Task: Make a Television Ad! It’s time to show what you have learned about how advertisers communicate messages to consumers! Your job will be to create a television commercial to convince consumers to buy your product, or to convince them of an idea. You will be writing a script, casting roles, and using costumes and props. You may record your commercial as a video OR present it live. You are also expected to demonstrate your understanding of the topics from this unit. Here are the assignment requirements: Use at least TWO techniques used by advertisers that we learned about in class (examples: emotional appeal, bandwagon, facts, endorsements, ideal family, etc. consult class handouts for complete list) Make your commercial appeal to at least one of the omitted groups discussed in class Once your commercial has been presented, your group will answer the following question: how does constantly being surrounded by advertising have an impact on you? o Describe at least THREE ways you are impacted o Consider potential positives and negatives CRITERIA Knowledge and Understanding Create a commercial for a specific purpose and audience Effectively use specific advertising techniques Thinking Effectively plan and develop the ideas of the commercial Make a convincing, creative, and unique commercial Communication The message of the commercial is clear and logical The commercial is well-presented, organized, and well-practiced Application Effectively apply concepts from class about advertising techniques, omitted perspectives, and ads all around us to develop your commercial and answer the follow-up question Planning your Commercial Product or idea we are selling Techniques we will use: How we will use technique #1 How we will use technique #2 Omitted groups we will target for our audience: Outline of how our commercial will go: Follow-Up Question How does constantly being surrounded by advertising have an impact on me? Positives Negatives Independent Reflection Questions 1) Think about the age group, race, and gender of the people who are most likely to watch your commercial Give specific examples of how you created an inclusive commercial. 2) What effect do you think advertising has on you, especially when we know that advertisements are everywhere? Do you think about commercials after you have seen them? Does advertising make you more interested in products, or do you already know what products you want? 3) Is advertising ever unfair? When can advertising actually be harmful to a group of people? Explain your reasoning.