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Transcript
Course: Advertising and Communication Management Description of the First Assignment Deadline: Thursday, 19th of November, 2015, 9am to 11 am Evaluation: 25% of the final grade Work load: As already discussed, students will work in teams for all three assignments of this course. Description: For the first assignment each team will have to prepare a class presentation on a current issue in advertising and marketing communications. Each team will have ten minutes to present the respective literature review and applications of their chosen subject. Indicative ideas–and in no way restrictive: Vlogging Social Media Native Advertising Smart phone applications Mobile Video Advertising Magic Realism Content Collaboration Cinemagraph Collaborative Economy Data visualization Hand drawn illustrations Extreme Content Marketing Humanized brands Emojis Programmatic Indicative Sources I. Academic Journals JA: Journal of Advertising IJA: International Journal of Advertising JM: Journal of Marketing JME: Journal of Marketing Research JCR: Journal of Consumer Research JAR: Journal of Advertising Research EJM: European Journal of Marketing JCP: Journal of Consumer Psychology JAMS: Journal of the Academy of Marketing Science JMC: Journal of Marketing Communications MIP: Marketing Intelligence and Planning EJM: European Journal of Marketing II. Professional Magazines Advertising Age – http://adage.com/ Ad Week http://www.adweek.com/ Direct Marketing News http://www.dmnews.com/ Brand Republic http://www.brandrepublic.com Target Marketing http://www.targetmarketingmag.com Communication Arts Magazine http://www.commarts.com/ Chief Marketer http://chiefmarketer.com CREATIVE – http://www.creativemag.com/ (a little known magazine about POS marketing) Marketing Week http://www.marketingweek.co.uk/ Campaign Magazine http://www.campaignlive.co.uk/go/news/+
