References - Goodfellow Publishers
... Chon, K. (1989) ‘Understanding recreational travelers’ motivation, attitude and satisfaction’, The Tourism Review, 44 (1), 3-7. ...
... Chon, K. (1989) ‘Understanding recreational travelers’ motivation, attitude and satisfaction’, The Tourism Review, 44 (1), 3-7. ...
Customer Experience Management in Retailing: An
... major concerns about the sustainability of major financial institutions and the U.S. auto industry, and fluctuating energy costs. The popular press reports that retailers will close tens of thousands of stores in 2009, with several more filing for Chapter 11 bankruptcy protection in the face of the ...
... major concerns about the sustainability of major financial institutions and the U.S. auto industry, and fluctuating energy costs. The popular press reports that retailers will close tens of thousands of stores in 2009, with several more filing for Chapter 11 bankruptcy protection in the face of the ...
juoul: ijazah: universiti malaysia sabah borang pengesahan
... The development of a strong brand in the domestic market, in terms of store image, product, and customer service, would seem to form the basis for long-term viability and .success in the markets. Concerns related to build up a successful corporate brand image are evident in the marketplace. Over the ...
... The development of a strong brand in the domestic market, in terms of store image, product, and customer service, would seem to form the basis for long-term viability and .success in the markets. Concerns related to build up a successful corporate brand image are evident in the marketplace. Over the ...
Guilty Free Consumption of Middle Aged Man in Automotive Industry
... The purchase of the new automobile is a long term investment of a durable good. Vehicles nowadays are more and more part of the image and lifestyle and an important accessory (Pope, 2007). Their purchase process is meditated, complex and evolves a lot of variables. Those variables might be personal ...
... The purchase of the new automobile is a long term investment of a durable good. Vehicles nowadays are more and more part of the image and lifestyle and an important accessory (Pope, 2007). Their purchase process is meditated, complex and evolves a lot of variables. Those variables might be personal ...
advertising clutter and consumer apathy
... that mobile phone users are exposed to today, and are largely initiatives based on formats from the online world of advertising. For mobile operators, this highlights the risk of alienating their subscribers if mobile advertising is not handled properly. However, where user benefits are tangible, ad ...
... that mobile phone users are exposed to today, and are largely initiatives based on formats from the online world of advertising. For mobile operators, this highlights the risk of alienating their subscribers if mobile advertising is not handled properly. However, where user benefits are tangible, ad ...
Word of Mouse: An Assessment of Electronic Word-of
... this technique to place the reviewed articles into one of five categories (four of which represent levels of the paradigm funnel) based on the primary objective of each paper. The primary objective of each paper was determined by examining the authors’ explicit intentions, the content and the resear ...
... this technique to place the reviewed articles into one of five categories (four of which represent levels of the paradigm funnel) based on the primary objective of each paper. The primary objective of each paper was determined by examining the authors’ explicit intentions, the content and the resear ...
Syllabus_Introduction in Advertising
... Heath, Robert G., Agnes C. Nairn, Paul A. Bottomley, ‘How Effective is Creativity. Emotive Content in TV Advertising Does Not Increase Attention’, Journal of Advertising Research, December 2009. Jiménez, Marissa and Kenneth C.C. Yang, How Guilt Level Affects Green Advertising Effectiveness? Journal ...
... Heath, Robert G., Agnes C. Nairn, Paul A. Bottomley, ‘How Effective is Creativity. Emotive Content in TV Advertising Does Not Increase Attention’, Journal of Advertising Research, December 2009. Jiménez, Marissa and Kenneth C.C. Yang, How Guilt Level Affects Green Advertising Effectiveness? Journal ...
Marketing - Salem State University
... John Burnett, R. Bruce Hutton. (2007). New consumers need new brands. The Journal of Product and Brand Management, 16(5), 342-347. Ibrahim Elbeltagi (2007). E-commerce and globalization: an exploratory study of Egypt. Cross Cultural Management, 14(3), 196. David Brinberg, Matthew Bumgardner, Kim Dan ...
... John Burnett, R. Bruce Hutton. (2007). New consumers need new brands. The Journal of Product and Brand Management, 16(5), 342-347. Ibrahim Elbeltagi (2007). E-commerce and globalization: an exploratory study of Egypt. Cross Cultural Management, 14(3), 196. David Brinberg, Matthew Bumgardner, Kim Dan ...
DAFTAR PUSTAKA
... Hansen, H., Sandvik, K. & Selnes, F. 2003. Direct and Indirect Effects of Commitment to a Service Employee on the Intention to Stay. Journal of Service Research, 5 (4): 356-368. Harrison-Walker, L. 2001. The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Cust ...
... Hansen, H., Sandvik, K. & Selnes, F. 2003. Direct and Indirect Effects of Commitment to a Service Employee on the Intention to Stay. Journal of Service Research, 5 (4): 356-368. Harrison-Walker, L. 2001. The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Cust ...
Journal of International Marketing Strategy
... One of the most difficult decisions to make is to begin a new journal. The decision is difficult because of two reasons. First, there are already many journals publishing hundreds if not thousands of scholarly articles in business. Second, the editing and publishing of a journal is something that pr ...
... One of the most difficult decisions to make is to begin a new journal. The decision is difficult because of two reasons. First, there are already many journals publishing hundreds if not thousands of scholarly articles in business. Second, the editing and publishing of a journal is something that pr ...
Literatuursuggesties onderzoekslijn: Customer Relationship
... roadmap: what is known, potential pitfalls, and where to go. Journal of Marketing, 69(4), 155166. Chen, I. J., & Popovich, K. (2003). Understanding customer relationship management (crm): People, process and technology. Business process management journal, 9(5), 672-688. Graf, A., & Maas, P. (2008). ...
... roadmap: what is known, potential pitfalls, and where to go. Journal of Marketing, 69(4), 155166. Chen, I. J., & Popovich, K. (2003). Understanding customer relationship management (crm): People, process and technology. Business process management journal, 9(5), 672-688. Graf, A., & Maas, P. (2008). ...
Lecture 6 Retail Personal Service
... Understanding Customer Satisfaction With Technology-Based Service Encounters,” Journal of Marketing, 64(3), pp. 50-64 • Bitner et al. (2000) “Technology Infusion in Service Encounters,” Journal of the Academy of Marketing Science, 28(1), pp.138-149 • Bateson (1985), “Self-service consumer: an explor ...
... Understanding Customer Satisfaction With Technology-Based Service Encounters,” Journal of Marketing, 64(3), pp. 50-64 • Bitner et al. (2000) “Technology Infusion in Service Encounters,” Journal of the Academy of Marketing Science, 28(1), pp.138-149 • Bateson (1985), “Self-service consumer: an explor ...
Description of the First Assignment - AUEB e
... Course: Advertising and Communication Management ...
... Course: Advertising and Communication Management ...
NEWS RELEASE
... The special issue is titled, “Radio Frequency Identification (RFiD): fact or fiction, hype or reality?” It is catalogued as volume 25, issue 9. The issue was released in December 2010 to libraries and subscribers worldwide. The special issue focuses on a “the next seismic shift in technology deploym ...
... The special issue is titled, “Radio Frequency Identification (RFiD): fact or fiction, hype or reality?” It is catalogued as volume 25, issue 9. The issue was released in December 2010 to libraries and subscribers worldwide. The special issue focuses on a “the next seismic shift in technology deploym ...
The Wall Street Journal
The Wall Street Journal is a business-focused, English-language international daily newspaper based in New York City. The Journal is published six days a week by Dow Jones & Company, a division of News Corp, along with its Asian and European editions. The Wall Street Journal is the largest newspaper in the United States by circulation. According to the Alliance for Audited Media, the Journal had a circulation of about 2.4 million copies (including nearly 900,000 digital subscriptions), as of March 2013, compared with USA Today 's 1.7 million. The Wall Street Journal has won 39 Pulitzer Prizes through 2015 and derives its name from Wall Street in the heart of the Financial District of Lower Manhattan. The Journal has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser.