Download MARKETING

Marketing is a form of communication
between you and your customers with the
goal of selling your product or service to
them. Communicating the value of your
product or service is a key aspect of
marketing.
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Marketing promotes product awareness to
the public
Marketing helps boost product sales
Marketing builds company reputation
Helps in communicating with key stake
holders
Helps in desscribing and explains the
importance and authenticity of your product
and services
Curious about a career in marketing? Here's a snapshot of a typical
day:
 Position a company's brand in the marketplace, competing for
customers across mobile, web, social media and print channels
 Research customer behavior to uncover the trends: where they
are, what they do, and what they value most
 Turn market research into actionable business insights and goals
 Create and strategize multi-channel marketing campaigns, from
print pieces to interest
 Experiment with emerging technology to cultivate loyal
customers and brand enthusiasts
Depending upon your chosen career path, people in marketing
engage in a wide variety of job duties. Here are some of the
tasks that marketing professionals perform:
 Negotiate contracts, advertising media or products to be advertised
 Research and plan advertising campaigns
 Decide which media to advertise in, such as radio, television, print,
online and billboards
 Develop pricing strategies for products to be marketed, keeping the
client’s budget balanced with the firm’s needs
 Meet with clients to present campaigns and offer advice and
strategies
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Data-driven
Creative
Great storyteller
Collaborative
Customer-focused
Flexible
Forward-thinking
Curious
Well-rounded
Humble
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A bachelor's degree is the usually preferred degree type to enter the
world of marketing and there are many degree options available for
students who wish to attend a traditional school or an online school.
If you want to move into a management position however, you’ll
have the best opportunities if you earn a master's degree or a
Master in Business Administration (MBA).
Certification is not required in general in a marketing career, but
there are some professional credentials available. These certifications
indicate that you are flexible to changes and a qualified professional
in your field . Too, completing these programs may give prospective
job candidates a competitive advantage.
The marketing field covers a broad range of career paths, from the
creative to the analytical:
 At the entry level, you find media buyers responsible for
purchasing advertising time and materials.
 At smaller companies, marketing specialists handle that task, and
they also provide promotional copy and package design and help
with marketing strategy.
 Public relations assistants help relate a company's goals to the
public, through press releases, research, press coordination and
events.
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Advertising managers create interest for products and services and work with sales staff to
design advertising campaigns for clients. They also prepare the budgets for these campaigns.
Public relations managers are responsible for maintaining a positive public image for their
client base and generate press releases and programs to promote that image.
Marketing managers estimate the demand for a product and identify markets in which the
product will best thrive and prosper, as well as develop pricing strategies to help maximize
market share.
Promotions managers direct and plan programs by using direct mail, Internet advertising, store
displays, special events, sweepstakes and contests, social media and endorsements to increase
sales and profits.
Brand managers are responsible for creating and instituting brand assets for a company or
product.
Sales managers direct sales force and set goals and enforce profit projections for the team and
for the organization.
Market research analysts study market conditions to explore the potential sales of a product or
service and estimate its profitability; gather data about who will buy a product and at what price.
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Course work for a marketing bachelor's degree covers
such specialized subjects as these:
Current trends and practices in marketing products and
services
Applied marketing research
Sales and sales management issues
Marketing communication
Jobs directly related to your degree include:
 Advertising account executive
 Advertising account planner
 Advertising art director
 Advertising copywriter
 Market researcher
 Marketing executive
 Media buyer
 Media planner
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Marketing Career
Median Annual
Salary*
Marketing Specialist
$61,290
Market Research
Analyst
$61,290
Advertising Manager
$123,450
Public Relations
Manager
$101,510
Marketing Manager
$123,450
The job market for those in marketing is intensely competitive
and where at one time a bachelor's degree might have been
sufficient to enter the field, more and more employers are
looking for master's degree-or MBA-holders. In some fields,
such as market research analyst, a master's degree may be
required. Advertising managers who can navigate the digital
world should have an advantage when it comes to finding a job,
says the BLS.
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Depending upon your level of dedication, marketing
majors can take the following time to complete:
Associate's degree programs, which provide entry-level
opportunity, usually take two years
A bachelor's degree program takes four years
Master's degree programs and MBAs generally require
one to two years
The cost of bachelor's degree programs varies depending upon the
type of institution you attend. According to College Board's Trends
in College Pricing 2015-2016, the average annual cost* for a fouryear, public institution runs around $9,400 for in-state tuition and
$23,400 for out-of-state tuition.
 The average annual cost for a four-year private non-profit school is
$32,405 and $15,610 for a private for-profit school.
 Master's degree program tuition at in-state public institutions costs an
average of $8,225 per year, and doctorate program tuition costs
$10,354 per year at in-state public institutions.
 Attending an accredited school may allow you to apply for financial
aid, whether the school you select is a traditional classroom or an
online program.
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•Indian Institute of Management, Ahmedabad (IIM
A)
•Indian Institute of Management, Kolkata (IIM K)
•Indian Institute of Management, Bangalore (IIM B)
•Indian Institute of Management, Lucknow (IIM L)
•XLRI – Xavier Labour Research Institute,
Jamshedpur
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Northwestern University
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Harvard Business School
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The Wharton School, University of
Pennsylvania
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INSEAD (Singapore)
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IE Business School
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Group Members Muskaan Sahoo
 Divya Labru
 Gunpreet Singh
 Ravee Yadav
 Naman Awal
 Kshitij Sawhney