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Marketing Related Three-Year Program of Study
Marketing Related 1
(sophomore year)
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Marketing and the Marketing Concept
The Importance of Marketing
Fundamentals of Marketing
Marketing Planning
Market Segmentation
Political and Economic Analysis
International Trade
The Global Marketplace
The Free Enterprise System
Business Opportunities
Government & Laws
Social Responsibility & Ethics
Math Fundamentals
Interpreting Numbers
Defining Communication
Elements of Speech and Writing
Computer Applications
Computer Technology and Marketing
Personal Strengths and Interpersonal
Skills
Working Together: Leadership and
Teamwork
Management Structure
Management Functions
Marketing Related 2
(junior year)
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Using Math in Sales
Sales Transactions
Cash Registers
Purchase Orders, Invoices, and
Shipping
What is Selling
Getting Ready to Sell
The Sales Process
Determining Needs in Sales
Product Presentation
Objections
How to Close the Sale
Customer Satisfaction and Retention
Promotion and the Promotional Mix
Types of Promotion
Display Features
Artistic Design
Advertising Media
Media Measurement and Rates
Essential Elements of Advertising
Advertising Layout
Distribution
Distribution Planning
Transportation Systems and Services
Inventory Storage
The Role of the Buyer
Purchasing Functions
The Stock Handling Process
Inventory Control
Marketing Related 3
(senior year)
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Price Planning Considerations
Factors Involved in Price Planning
Basic Pricing Policies
Strategies in the Pricing Process
Calculating Prices
Calculating Discounts
Marketing Information Sysyems
Types, Trends, and Limitations of
Marketing Research
 The Marketing Research Process
 The Marketing Survey
 Product Planning, Mix, and
Development
 Sustaining Product Sales
 Branding Elements and Strategies
 Packaging and Labeling
 Warranties
 Credit
 Entrepreneurship
 Logistics of Business Ownership
 Risk Management for Business
 Handling Business Risks
 Preparing Financial Documents
 Financial Aspect of a Business Plan
 Developing a Business Plan including
the Marketing and Financial Plans
The 4th term is dedicated to creating a
Business Plan. It is the capstone project of the
related program and makes up the student’s
entire 4th term grade.