... There are 36 multiple choice questions and one short answer on the exam. They consist
mostly of definitions and applications. Below, you can find the general topics covered on the
exam. They are drawn from your book, slides, study guides, etc. The questions will cover
detailed material within these ...
7 functions of marketing
... Is getting money that is necessary to pay for the operation of a business.
Sources of money are bank loans, selling of shares, investors. Financing to
customers is also involved.
Marketing information management
Getting the necessary information to make good sound business decisions.
Most of the inf ...
Price - Binus Repository
... a product or service, or the sum of
values that consumers exchange for the
benefits of having or using the product
... Other Elements of the Marketing Mix
• Price Also Needs to Be Consistent with the
• Many Marketers of Sports Products Offer
Alternatives Featuring Different Prices
Pricing - kell marketing program
... selling process makes up part of the overall marketing process. The selling process
involves creating a relationship with customers, identifying the customer's needs and
wants, providing possible solutions that meet their needs and wants and closing the
Selling also makes up how we decide to bu ...
Pricing science is the application of social and business science methods to the problem of setting prices. Methods include economic modeling, statistics, econometrics, mathematical programming. This discipline had its origins in the development of yield management in the airline industry in the 1980s, and has since spread to many other sectors and pricing contexts, including yield management in other travel industry sectors, media, retail, manufacturing and distribution.Pricing science work is effectuated in a variety of ways, from strategic advice on pricing on defining segments for which pricing strategies may vary, to enterprise-class software applications, integrated into price quoting and selling processes.