Download MK0420 Marketing Management - Career and Technical Education

Embedded Credit – Content Standards and Objectives Alignment Template
Marketing Essentials 0422
Marketing Applications
0425
Business and Marketing Essentials 1439
Hospitality and Tourism Marketing 0437
Teachers and Administrators who completed the template: Heidi Cole and Neil Byrge
Recommendation that embedded credit be awarded: Yes

No □
Provide rationale for decision:
The Marketing Management Cluster of BM.31, BM.32, and BM.33 are included throughout all four courses which pertain to
literacy standards.
BM.31 Students will demonstrate knowledge of literacy and numeracy skills required to solve complex problems, real-world problems
associated with their career/technical content area, and improve their thinking and reasoning skills
BM.32 Students will utilize a variety of technical sources (e.g. Internet, manuals, journals, directions, reports, etc.) to complete
career/technical assignments and projects
BM.33 Students will demonstrate writing skills required to complete career/technical assignments and projects.
Embedded Credit Course
Alignment to Host Course
Content Alignment
How Standards and/or
Standards and Objectives
Standards and Objectives
objectives that do not
Strong
Moderate Weak or
(Transition English Language
have strong alignment
Alignment Alignment
No
Arts for Seniors)
will be delivered
Alignment
ELA.T.1 Cite strong and
thorough textual evidence to
support analysis of what the
literary text says explicitly as
well as inferences drawn from the
text, including determining where
the literary text leaves matters
uncertain.
0422 Marketing Essentials
CM:001 Explain the nature and scope
of channel management
CM:002 Explain the relationship
between customer service and channel
management
X
Students utilize various
texts both print and online.
Incorporation of
Shakespeare to meet the
standard.
Students use analogies,
short stories, fables, and
case studies to meet the
CM:004 Describe the use of
technology in the channel management
function
CM:005 Explain legal considerations
in channel management
CM:006 Describe ethical
considerations in channel management
CR:004 Demonstrate a customerservice mindset
CR:007 Interpret business policies to
customers/clients
IM:025 Explain the role of ethics in
marketing-information management
IM:281 Describe options businesses
use to obtain marketing-research data
IM:284 Describe methods used to
design marketing research studies
MK:001 Explain marketing and its
importance in a global economy
MK:002 Describe marketing functions
and related activities
MP:001 Explain the concept of
marketing strategies
MP:003 Explain the concept of market
and market identification
standard. Examples: The
Embezzler,
Moneychangers, The
Runaway, The Rise of Silas
Lapham, The Great Gatsby,
The Financier, Then We
Came to the End, Dombey
and Son, Empire, The
Jungle, Storming Heaven,
Gulliver’s Travels, and
Thunder on the Mountain
[Sampling of books that
may be utilized]
PD:024 (CS) Explain employment
opportunities in marketing
PI:002 Explain factors affecting
pricing decisions
PI:015 Describe the role of business
ethics in pricing
PI:017 Explain legal considerations for
pricing
PM:040 Explain business ethics in
product/service management
PM:206 Explain the nature of
corporate branding
PR:007 Explain types of advertising
media
PR:099 Describe the use of business
ethics in promotion
PR:100 Describe the use of technology
in the promotion function
SE:048 Explain the selling process
0425 Marketing Applications:
CR:017 Explain the role of ethics in
customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:016 Explain the nature of global
trade
EC:018 Determine the impact of
business cycles on business activities
EC:083 Describe the economic impact
of inflation on business
EI:038 Explain ethical considerations
in providing information
MK:005 Explain legal considerations
and channel management
PM:207 Describe factors used by
businesses to position corporate brands
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
EC:008 Determine the relationship
between government and business
EC:070 Explain the role of business in
society
PD:021 Explain the rights of workers
SM:001 Explain the concept of
management
ELA.T.2
Determine two
or more themes or central ideas
of a literary text and analyze their
development over the course of
the text, including how they
interact and build on one another
to produce a complex account;
provide an objective summary of
the literary text.
0422 Marketing Essentials:
CM:002 Explain the relationship
between customer service and channel
management
CM:004 Describe the use of
technology in the channel management
function
CM:005 Explain legal considerations
in channel management
CM:006 Describe ethical
considerations in channel management
CR:005 Reinforce service orientation
through communication
CR:007 Interpret business policies to
customers/clients
CR:016 Discuss the nature of customer
relationship management
CR:019 Adapt communication to the
cultural and social differences among
clients
X
Students utilize various
works of Shakespeare to
plan Shakespeare
Festival/Amusement Park
project.
Studentsl use analogies,
short stories, fables and
case studies to meet the
standard. Examples: The
Embezzler,
Moneychangers, The
Runaway, The Rise of Silas
Lapham, The Great Gatsby,
The Financier, Then We
Came to the End, Dombey
and Son, Empire, The
Jungle, Storming Heaven,
Gulliver’s Travels, and
Thunder on the Mountain
[Sampling of books that
may be utilized]
IM:025 Explain the role of ethics in
marketing-information management
IM:281 Describe options businesses
use to obtain marketing-research data
IM:282 Discuss the nature of
marketing research problems/issues
IM:284 Describe methods used to
design marketing research studies
MK:001 Explain marketing and its
importance in a global economy
MK:002 Describe marketing functions
and related activities
MP:001 Explain the concept of
marketing strategies
MP:003 Explain the concept of market
and market identification
PD:024 Explain employment
opportunities in marketing
PM:040 Explain business ethics in
product/service management
PM:206 Explain the nature of
corporate branding
PR:007 Explain types of advertising
media
PR:099 Describe the use of business
ethics in promotion
SE:048 Explain the selling process
0425 Marketing Applications:
CR:017 Explain the role of ethics in
customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:016 Explain the nature of global
trade
EC:018 Determine the impact of
business cycles on business activities
EC:083 Describe the economic impact
of inflation on business
EI:038 Explain ethical considerations
in providing information
MK:005 Explain legal considerations
and channel management
PI:002 Explain factors affecting
pricing decisions
PI:015 Describe the role of business
ethics in pricing
PI:017 Explain legal considerations for
pricing
PM:207 Describe factors used by
businesses to position corporate brands
PR:252 Identify types of public
relations activities
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
EC:008 Determine the relationship
between government and business
EC:070 Explain the role of business in
society
EC:104 Discuss the global
environment in which businesses
operate
MK:001 Explain marketing and its
importance in a global economy
PD:013 Assess personal interests and
skills needed for success in business
PD:021 Explain the rights of workers
ELA.T.3
Analyze the
impact of the author's choices
regarding how to develop and
relate elements of a story or
drama (e.g., where a story is set,
how the action is ordered, and
how the characters are introduced
and developed).
SM:001 Explain the concept of
management
0422 Marketing Essentials:
CM:005 Explain legal considerations
in channel management
CM:006 Describe ethical
considerations in channel management
IM:025 Explain the role of ethics in
marketing-information management
IM:282 Discuss the nature of
marketing research problems/issues
MK:001 Explain marketing and its
importance in a global economy
PD:024 Explain employment
opportunities in marketing
PI:002 Explain factors affecting
pricing decisions
PI:015 Describe the role of business
pricing and ethics
PI:017 Explain legal considerations for
pricing
PM:040 Explain business ethics in
product/service management
PR:099 Describe the use of business
X
Shakespeare
Festival/Amusement Park
project fulfills this standard.
Students use analogies,
short stories, fables and
case studies to meet the
standard. Examples: The
Embezzler,
Moneychangers, The
Runaway, The Rise of Silas
Lapham, The Great Gatsby,
The Financier, Then We
Came to the End, Dombey
and Son, Empire, The
Jungle, Storming Heaven,
Gulliver’s Travels, and
Thunder on the Mountain
[Sampling of books that
may be utilized]
ethics in promotion
PR:388 Explain the use of storytelling
in marketing
SE:106 Explain business ethics in
selling
SE:108 Describe the nature of selling
regulations
0425 Marketing Applications:
CR:017 Explain the role of ethics in
customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:016 Explain the nature of global
trade
EC:045 Discuss the impact of culture
and social issues on global trade
EC:070 Explain the role of business in
society
EC:082 Discuss the impact of a
nation’s unemployment rates
EC:083 Describe the economic impact
of inflation on business
EI:038 Explain ethical considerations
in providing information
EI:062 Demonstrate negotiation skills
MK:002 Describe marketing functions
and related activities
MK:014 Explain factors that influence
customer/client/business buying
behavior
MK:019 Demonstrate connections
between company actions and results
PM:207 Describe factors used by
businesses to position corporate brands
SE:359 Discuss motivational theories
that impact buying behavior
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
EC:104 Discuss the global
environment in which businesses
operate
MK:001 Explain marketing and its
importance in a global economy
PD:021 Explain the rights of workers
ELA.T.4 Cite strong and
thorough textual evidence to
support analysis of what the
informational text says explicitly
as well as inferences drawn from
the text, including determining
where the informational text
leaves matters uncertain.
SM:001 Explain the concept of
management
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CM:002 Explain the relationship
between customer service and channel
management
CM:004 Describe the use of
technology in the channel management
function
CR:004 Demonstrate a customerservice mindset
CR:007 Interpret business policies to
customers/clients
EC:070 Explain the role of business in
society
IM:281 Describe options businesses
use to obtain marketing-research data
IM:282 Discuss the nature of
marketing research problems/issues
X
Students utilize various
informational texts both in
print and online on
numerous topics such as
business plans, customer
relations, management
styles, market planning,
product promotion, selling
etc.
Students will use analogies,
short stories, fables and
case studies to meet the
standard.
IM:284 Describe methods used to
design marketing research studies
MK:001 Explain marketing and its
importance in a global economy
MK:002 Describe marketing functions
and related activities
MK:005 Explain legal considerations
and channel management
MP:001 Explain the concept of
marketing strategies
MP:003 Explain the concept of market
and market identification
PD:024 Explain employment
opportunities in marketing
PI:002 Explain factors affecting
pricing decisions
PI:017 Explain legal considerations for
pricing
PM:206 Explain the nature of
corporate branding
PM:207 Describe factors used by
businesses to position corporate brands
PR:007 Explain types of advertising
media
PR:099 Describe the use of business
ethics in promotion
PR:100 Describe the use of technology
in the promotion function
SE:048 Explain the selling process
0425 Marketing Applications:
CR:016 Discuss the nature of customer
relationship management
EC:015 Explain the concept of
organized labor and business
EC:016 Explain the nature of global
trade
EC:018 Determine the impact of
business cycles on business activities
EC:083 Describe the economic impact
of inflation on business
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
EC:008 Determine the relationship
between government and business
EC:104 Discuss the global
environment in which businesses
operate
MK:001 Explain marketing and its
importance in a global economy
PD:021 Explain the rights of workers
ELA.T.5
Determine two
or more central ideas of an
informational text and analyze
their development over the course
of the text, including how they
interact and build on one another
to provide a complex analysis;
provide an objective summary of
the informational text.
SM:001 Explain the concept of
management
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CM:002 Explain the relationship
between customer service and channel
management
CM:004 Describe the use of
technology in the channel management
function
CM:005 Explain legal considerations
in channel management
EC:015 Explain the concept of
organized labor and business
X
Students utilize various
informational texts both in
print and online on
numerous topics such as
business plans, customer
relations, management
styles, market planning,
product promotion, selling
etc.
EC:016 Explain the nature of global
trade
EC:070 Explain the role of business in
society
EC:083 Describe the economic impact
of inflation on business
IM:281 Describe options businesses
use to obtain marketing-research data
IM:282 Discuss the nature of
marketing research problems/issues
IM:284 Describe methods used to
design marketing research studies
MK:001 Explain marketing and its
importance in a global economy
MK:002 Describe marketing functions
and related activities
MK:005 Explain legal considerations
and channel management
MP:001 Explain the concept of
marketing strategies
MP:003 Explain the concept of market
and market identification
MP. 007 Explain the nature of
marketing plans
MP. 008 Explain the role of situation
analysis
PD:024 Explain employment
opportunities in marketing
PI:002 Explain factors affecting
pricing decisions
PI:017 Explain legal considerations for
pricing
PM:206 Explain the nature of
corporate branding
PM:207 Describe factors used by
businesses to position corporate brands
PR:007 Explain types of advertising
media
PR:099 Describe the use of business
ethics in promotion
PR:100 Describe the use of technology
in the promotion function
SE:048 Explain the selling process
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
PD:021 Explain the rights of workers
ELA.T.6
Analyze a
complex set of ideas or sequence
of events and explain how
specific individuals, ideas, or
events interact and develop over
the course of the informational
text and media.
SM:001 Explain the concept
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CM:005 Explain legal considerations
in channel management
CO:057 Analyze company resources to
ascertain policies and procedures
CR:007 Interpret business policies to
customers/clients
IM:284 Describe methods used to
design marketing research studies
IM:286 Describe types of scales
(including rating scales such as Likert
scales, semantic differential scales,
behavior intention scales, and ranking
scales such as paired comparison,
forced choice, and comparative scale
MK:001 Explain marketing and its
importance in a global economy
X
Business Plans, Marketing
Plans, and executive
summaries.
MK:001 Explain marketing and its
importance in a global economy
PI:002 Explain factors affecting
pricing decisions
PI:017 Explain legal considerations for
pricing
PM:021 Explain the nature of
product/service branding
PM:042 Describe factors used by
marketers to position products/services
SE:108 Describe the nature of selling
regulations
0425 Marketing Applications:
EC:016 Explain the nature of global
trade
EC:070 Explain the role of business in
society
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact
of interest-rate fluctuations
EC:100 Describe the determinants of
exchange rates and their effects on the
domestic economy
IM:062 Explain techniques for
processing marketing data
MP:008 Explain the role of situation
analysis in the marketing planning
process
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
EC:008 Determine the relationship
between government and business
EC:104 Discuss the global
environment in which businesses
operate
PD:013 Assess personal interests and
skills needed for success in business
PD:020 Analyze employer
expectations in the business
environment
PD:021 Explain the rights of workers
ELA.T.7
Determine the
meaning of words and phrases as
they are used in a variety of
literary texts, including figurative
and connotative meanings;
analyze the impact of specific
word choices on meaning and
tone, including words with
multiple meanings or language
that is particularly fresh,
engaging, or beautiful. (Include
Shakespeare as well as other
authors.)
SM:001 Explain the concept of
management
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CM:006 Describe ethical
considerations in channel management
IM:284 Describe methods used to
design marketing research studies
(descriptive, exploratory, and casual)
MK:002 Describe marketing functions
and related activities
0425 Marketing Essentials:
CR:018 Describe the use of technology
in customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:017 Explain the concept of Gross
Domestic Product
EC:023 Explain the impact of the law
of diminishing returns
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact
of inter-rate fluctuations
EC:100 Describe the determinants of
exchange rates and their effects on the
X
Students meet this standard
in regard to informational
and literary texts by
utilizing the Shakespeare
Festival/Amusement Park
unit, but also other literary
texts such as The
Embezzler,
Moneychangers, The
Runaway, The Rise of Silas
Lapham, The Great Gatsby,
The Financier, Then We
Came to the End, Dombey
and Son, Empire, The
Jungle, Storming Heaven,
Gulliver’s Travels, and
Thunder on the Mountain.
domestic economy
FI:093 Explain the nature of balance
sheets
FI:094 Describe the nature of income
statements
MK:002 Describe marketing functions
and related activities
MK:014 Explain factors that influence
customer/client/business buying
behavior
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
EC:005 Explain the principles of
supply and demand
EC:013 Explain the concept of
productivity
FI:085 Explain the concept of
accounting
FI:354 Explain the role of finance in
business
SM:001 Explain the concept of
management
Marketing Cluster:
IM:419 Describe the regulation of
marketing-information management
ELA.T.8
Analyze how an
author's choices concerning how
to structure specific parts of a
literary text (e.g., the choice of
where to begin or end a story, and
the choice to provide a comedic
or tragic resolution) contribute to
its overall structure and meaning
as well as its aesthetic impact.
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CR:001 Identify company’s brand
promise
CR:007 Interpret business policies to
customer/clients
CR:019 Adapt communication to the
cultural and social differences among
clients
IM:001 Explain the nature and scope
of the marketing-information
management function
IM:282 Discuss the nature of
marketing research problems/issues
MK:002 Describe marketing functions
and related activities
X
Students meet this standard
in regard to informational
texts, but more needs to be
enhanced with the use of
not only Shakespeare
Festival/Amusement Park
unit, but other literary texts
such as The Embezzler,
Moneychangers, The
Runaway, The Rise of Silas
Lapham, The Great Gatsby,
The Financier, Then We
Came to the End, Dombey
and Son, Empire, The
Jungle, Storming Heaven,
Gulliver’s Travels, and
Thunder on the Mountain
among others listed in
Evidence document.
PM:206 Explain the nature of
corporate branding
SE:017 Explain the nature and scope
of the selling function
0425 Marketing Applications:
EC:015 Explain the concept of
organized labor and business
EC:016 Explain the nature of global
trade
EC:045 Discuss the impact of culture
and social issues on global trade
EC:082 Discuss the impact of a
nation’s unemployment rates
MK:019 Demonstrate connections
between company actions and results
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
EC:001 Describe the concepts of
economics and economic activities
EC:007 Explain the types of economic
systems
EC:012 Explain the concept of
competition
EC:070 Explain the role of business in
society
EC:103 Explain the organizational
design of businesses
EC:105 Describe factors that affect the
business environment
EC:107 Explain how organizations
adapt to today’s markets
MK:001 Explain marketing and its
importance in a global economy
PD:126 Explain the need for
innovation skills
SM:001 Explain the concept of
management
ELA.T.9
Determine the
Marketing Cluster:
PR:388 Explain the use of storytelling
in marketing
0422 Marketing Essentials:
Students meet this standard
meaning of words and phrases as
they are used in an informational
text, including figurative,
connotative, and technical
meanings; analyze how an author
uses and refines the meaning of a
key term or terms over the course
of a text (e.g., how Madison
defines faction in Federalist No.
10).
CM:001 Explain the nature and scope
of channel management
CM:006 Describe ethical
considerations in channel management
CR:001 Identify company’s brand
promise
IM:184 Identify information monitored
for marketing decision-making
IM:284 Describe methods used to
design marketing research studies
(descriptive, exploratory, and casual)
MK:002 Describe marketing functions
and related activities
0425 Marketing Applications:
CR:018 Describe the use of technology
in customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:017 Explain the concept of Gross
Domestic Product
EC:023 Explain the impact of the law
of diminishing returns
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact
of inter-rate fluctuations
X
in regard to informational
texts, but more needs to be
enhanced with the use of
not only Shakespeare
Festival/Amusement Park
unit, but other literary texts.
EC:100 Describe the determinants of
exchange rates and their effects on the
domestic economy
FI:093 Explain the nature of balance
sheets
FI:094 Describe the nature of income
statements
MK:002 Describe marketing functions
and related activities
MK:014 Explain factors that influence
customer/client/business buying
behavior
PM:127 Identify methods/techniques
to generate a product idea
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
EC:002 Distinguish between economic
goods and services
EC:005 Explain the principles of
supply and demand
EC:013 Explain the concept of
productivity
FI:085 Explain the concept of
accounting
FI:354 Explain the role of finance in
business
SM:001 Explain the concept of
management
ELA.T.10 In informational text,
analyze and evaluate the
effectiveness of the structure an
author uses in his or her
exposition or argument, including
whether the structure makes
points clear, convincing, and
engaging.
Marketing Cluster:
IM:419 Describe the regulation of
marketing-information management
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CM:005 Explain legal considerations
in channel management
CO:057 Analyze company resources to
ascertain policies and procedures
CR:007 Interpret business policies to
customers/clients
IM:284 Describe methods used to
design marketing research studies
X
Students meet this standard
by evaluating various
authors’ exposition or
argument in business
novels, short stories, and
analogies along with
informational texts.
Examples: The Embezzler,
Moneychangers, The
Runaway, The Rise of Silas
Lapham, The Great Gatsby,
The Financier, Then We
Came to the End, Dombey
and Son, Empire, The
Jungle, Storming Heaven,
IM:286 Describe types of scales
(including rating scales such as Likert
scales, semantic differential scales,
behavior intention scales, and ranking
scales such as paired comparison,
forced choice, and comparative scale
MK:001 Explain marketing and its
importance in a global economy
PI:002 Explain factors affecting
pricing decisions
PI:017 Explain legal considerations for
pricing
PM:021 Explain the nature of
product/service branding
PM:042 Describe factors used by
marketers to position products/services
SE:108 Describe the nature of selling
regulations
0425 Marketing Applications:
EC:016 Explain the nature of global
trade
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact
of interest-rate fluctuations
EC:100 Describe the determinants of
exchange rates and their effects on the
and Thunder on the
Mountain [Sampling of
books that may be utilized]
domestic economy
IM:062 Explain techniques for
processing marketing data
MP:008 Explain the role of situation
analysis in the marketing planning
process
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
ELA.T.11 Determine an author's
point of view or purpose in an
informational text in which the
rhetoric is particularly effective,
analyzing how style and content
contribute to the power,
persuasiveness or beauty of the
text.
1439 Business & Marketing
Essentials:
NF:079 Evaluate quality and source of
information
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CM:005 Explain legal considerations
in channel management
CR:007 Interpret business policies to
customers/clients
X
Students will utilize various
informational texts in
creating research projects,
writing samples, business
plans, executive summaries
etc. which contain rhetoric
to help explain the
usefulness of the text in
numerous real world
CO:057 Analyze company resources to
ascertain policies and procedures
IM:284 Describe methods used to
design marketing research studies
IM:286 Describe types of scales
(including rating scales such as Likert
scales, semantic differential scales,
behavior intention scales, and ranking
scales such as paired comparison,
forced choice, and comparative scale
MK:001 Explain marketing and its
importance in a global economy
PI:002 Explain factors affecting
pricing decisions
PI:017 Explain legal considerations for
pricing
PM:021 Explain the nature of
product/service branding
PM:042 Describe factors used by
marketers to position products/services
SE:108 Describe the nature of selling
regulations
0425 Marketing Applications:
EC:016 Explain the nature of global
trade
EC:072 Describe the nature of taxes
contexts.
EC:084 Explain the economic impact
of interest-rate fluctuations
EC:100 Describe the determinants of
exchange rates and their effects on the
domestic economy
IM:062 Explain techniques for
processing marketing data
MP:008 Explain the role of situation
analysis in the marketing planning
process
0437 Hospitality and Tourism:
0437.1Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
EC:007 Explain the types of economic
systems
EC:009 Explain the concept of private
enterprise
EC:070 Explain the role of business in
society
EC:107 Explain how organizations
adapt to today’s markets
FI:354 Explain the role of finance in
business
NF:083 Explain the role of information
systems
ELA.T.12 Integrate and evaluate
multiple sources of information
presented in different media or
formats (e.g., visually or
quantitatively) as well as in
words in order to address a
question or solve a problem.
PD:025 Explain employment
opportunities in business
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CM:002 Explain the relationship
between customer service and channel
management
CM:004 Describe the use of
technology in the channel management
function
CM:005 Explain legal considerations
in channel management
CM:006 Describe ethical
considerations in channel management
CR:004 Demonstrate a customerservice mindset
CR:005 Reinforce service orientation
X
Students use virtual
business simulations on the
computer to analyze and
develop solutions for a
business by incorporating
critical thinking and
reasoning skills by
evaluating daily operations,
finances, and business plans
during the simulations.
Reading tests are
administered as part of the
simulation.
through communication
CR:007 Interpret business policies to
customers/clients
CR:019 Adapt communication to the
cultural and social differences among
clients
IM:025 Explain the role of ethics in
marketing-information management
IM:282 Discuss the nature of
marketing research problems/issues
IM:284 Describe methods used to
design marketing research studies
IM:281 Describe options businesses
use to obtain marketing-research data
MK:001 Explain marketing and its
importance in a global economy
MK:002 Describe marketing functions
and related activities
MK:005 Explain legal considerations
and channel management
MP:001 Explain the concept of
marketing strategies
MP:003 Explain the concept of market
and market identification
PD:024 Explain employment
opportunities in marketing
PM:040 Explain business ethics in
product/service management
PM:206 Explain the nature of
corporate branding
PR:007 Explain types of advertising
media
PR:099 Describe the use of business
ethics in promotion
PR:100 Describe the use of technology
in the promotion function
SE:062 Acquire product information
for use in selling
SE:048 Explain the selling process
0425 Marketing Applications:
CR:016 Discuss the nature of customer
relationship management
CR:017 Explain the role of ethics in
customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:016 Explain the nature of global
trade
EC:018 Determine the impact of
business cycles on business activities
EC:083 Describe the economic impact
of inflation on business
EI:038 Explain ethical considerations
in providing information
PI:002 Explain factors affecting
pricing decisions
PI:015 Describe the role of business
ethics in pricing
PI:017 Explain legal considerations for
pricing
PM:207 Describe factors used by
businesses to position corporate brands
PR:252 Identify types of public
relations activities
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business & Marketing
Essentials:
NF:003 Identify ways that technology
impacts business
NF:077 Assess information needs
NF:079 Evaluate quality and source of
information
ELA.T.13 By the end of grade
12, read and comprehend
literature, including stories,
dramas, and poetry, at the high
end of the grades 11-12 text
complexity range independently
and proficiently.
ELA.T.14 By the end of grade
12, read and comprehend
nonfiction and other
informational texts at the high
end of the grades 11-12 text
complexity range independently
and proficiently.
NF:080 Apply information to
accomplish a task
Marketing Cluster:
PR:388 Explain the use of storytelling
in marketing
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CM:002 Explain the relationship
between customer service and channel
management
CM:004 Describe the use of
technology in the channel management
function
CM:005 Explain legal considerations
in channel management
X
X
More needs to be included
to meet this standard.
Students will show high
level of mastery in reading
nonfiction novels, short
stories, and analogies by
demonstrating
understanding through the
use of written MLA/APA
reports, class presentations,
and group discussions.
CM:006 Describe ethical
considerations in channel management
CR:004 Demonstrate a customerservice mindset
CR:005 Reinforce service orientation
through communication
CR:007 Interpret business policies to
customers/clients
CR:019 Adapt communication to the
cultural and social differences among
clients
IM:025 Explain the role of ethics in
marketing-information management
IM:281 Describe options businesses
use to obtain marketing-research data
IM:282 Discuss the nature of
marketing research problems/issues
IM:284 Describe methods used to
design marketing research studies
MK:001 Explain marketing and its
importance in a global economy
MK:002 Describe marketing functions
and related activities
MP:001 Explain the concept of
marketing strategies
MP:003 Explain the concept of market
and market identification
PD:024 Explain employment
opportunities in marketing
PI:015 Describe the role of business
ethics in pricing
PI:017 Explain legal considerations for
pricing
PM:040 Explain business ethics in
product/service management
PM:206 Explain the nature of
corporate branding
PR:007 Explain types of advertising
media
PR:099 Describe the use of business
ethics in promotion
PR:100 Describe the use of technology
in the promotion function
SE:048 Explain the selling process
SE:062 Acquire product information
for use in selling
0425 Marketing Applications:
CR:016 Discuss the nature of customer
relationship management
CR:017 Explain the role of ethics in
customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:016 Explain the nature of global
trade
EC:018 Determine the impact of
business cycles on business activities
EC:083 Describe the economic impact
of inflation on business
EI:038 Explain ethical considerations
in providing information
PM:207 Describe factors used by
businesses to position corporate brands
PR:252 Identify types of public
relations activities
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry; event planning
0437.53 Students will demonstrate
knowledge of economics and the
impact on hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
1439 Business and Marketing
Essentials:
BL:003 Explain types of business
ownership
CR:003 Explain the nature of positive
customer relations
EC:003 Explain the concept of
economic resources
EC:005 Explain the principles of
supply and demand
EC:007 Explain the types of economic
systems
EC:012 Explain the concept of
competition
EC:070 Explain the role of business in
society
EC:106 Explain the nature of business
ethics
EC:107 Explain how organizations
adapt to today’s markets
FI:085 Explain the concept of
accounting
FI:354 Explain the role of finance in
business
NF:083 Explain the role of information
systems
OP:017 Explain the concept of
production
OP:189 Explain the nature of
operations
PD:021 Explain the rights of workers
SM:001 Explain the concept of
management
Marketing Cluster:
MK:005 Explain legal considerations
and channel management
ELA.T.15 Write arguments to
support claims in an analysis of
substantive topics or texts, using
valid reasoning and relevant and
sufficient evidence.
• Introduce precise,
knowledgeable claims(s);
establish the significance of the
claim(s); distinguish the claim(s)
from alternate or opposing
claim(s); and create an
organization that logically
sequences claim(s),
counterclaims, reasons, and
evidence.
• Develop claim(s) and
counterclaims fairly and
PI:002 Explain factors affecting
pricing decisions
0422 Marketing Essentials:
CM:006 Describe ethical
considerations in channel management
CO:039 Write informational messages
CO:040 Write inquiries
IM:025 Explain the role of ethics in
marketing-information management
PI:015 Describe the role of business
ethics in pricing
PM:040 Explain business ethics in
product/service management
PR:099 Describe the use of business
X
Students will read various
business case studies and
will write a report based
upon his/her analysis of the
case study. Students will
determine the course of
action using the five step
approach to solving
business problems.
thoroughly, supplying the most
relevant evidence for each while
pointing out the strengths and
limitations of both in a manner
that anticipates the audience’s
knowledge level, concerns,
values and possible biases.
ethics in promotion
0425 Marketing Applications:
CO:031 Write persuasive messages
CO:094 Prepare simple written reports
EI:038 Explain ethical considerations
in providing information
0437 Hospitality and Tourism:
0437.21 Determine how cultural
diversity affects the lodging industry
0437.53 Students will demonstrate
knowledge of economics and the
impact on the hospitality and tourism;
legislation, taxes, and regulations in
the hospitality and tourism industry
0437.54 Compile, analyze, and report
data to explain economic phenomena
and forecast market trends
0437.55 Study the socioeconomic
impacts of new public policies, such as
proposed legislation, taxes, services,
and regulations
0437.56 Examine how tourism
financially impacts the economy on
both the state and national levels
0437.58 Provide advice and
consultation on economic relationships
to businesses, public, and private
agencies and other employers
1439 Business & Marketing
Essentials:
CO:053 Participate in group
discussions
CO:061 Defend ideas objectively
CO:088 Select and utilize appropriate
formats for professional writing
EC:003 Explain the concept of
economic resources
EC:012 Explain the concept of
competition
EC:070 Explain the role of business in
society
EC:105 Describe factors that affect the
business environment
EC:106 Explain the nature of business
ethics
MK:001 Explain marketing and its
importance in a global economy
ELA.T.16 Write
informative/explanatory texts to
examine and convey complex
Marketing Cluster:
IM:481 Write marketing research
proposals
0422 Marketing Essentials:
CO:039 Write informational messages
X
Students will develop and
write business plans,
marketing plans, executive
ideas, concepts, and information
clearly and accurately through the
effective selection, organization,
and analysis of content.
• Introduce a topic; organize
complex ideas, concepts, and
information so that each new
element builds on that which
precedes it to create a unified
whole; include formatting (e.g.,
headings), graphics (e.g., figures,
tables), and multimedia when
useful to aid comprehension.
• Develop the topic thoroughly by
selecting the most significant and
relevant facts, extended
definitions, concrete details,
quotations, or other information
and examples appropriate to the
audience’s knowledge of the
topic.
• Use appropriate and varied
transitions and syntax to link the
major sections of the text, create
cohesion, and clarify the
relationships among complex
ideas and concepts.
• Use precise language, domainspecific vocabulary, and
techniques such as metaphor,
simile, and analogy to manage
the complexity of the topic.
• Establish and maintain a formal
style and objective tone while
attending to the norms and
conventions of the discipline.
CO:040 Write inquiries
CO:133 Write business letters
0425 Marketing Applications:
CO:091 Write Executive Summaries
CO:094 Prepare simple written reports
IM:292 Identify sources of error in a
research project
0437 Hospitality and Tourism:
0437.7 Design and provide customers
with brochures and publications,
containing travel information, such as
local customs, points of interest or
foreign country regulations
0437.9 Prepare paperwork pertaining
to departmental functions
0437.13 Prepare and negotiate
advertising and sales contracts
0437.25 Create a menu
0437.44 Plan an event
0437.45 Inspect layouts and
advertising copy and edit scripts, audio
and video tapes and other promotional
materials for adherence to
specifications
0437.46 Plan and prepare advertising
summaries, research briefs,
contact reports, white
papers, pitch/sales letters,
new business pitches,
management reports, other
reports, and create powerpoint presentations for their
mock businesses. Students
will also design and create
business cards, brochures,
and flyers for their
business. Students will
design, develop, and create
the contents for a nonpublished website for their
business.
• Provide a concluding statement
or section that follows from and
supports the information or
explanation presented (e.g.,
articulating implications or the
significance of the topic).
and all promotional materials to
increase sales of products or services,
working with customers, company
officials, sales departments and
advertising agencies
0437.47 Gather and organize
information to plan advertising
campaigns
0437.51 Compile lists describing
product or service offerings
1439 Business and Marketing
Essentials:
CO:085 Utilize note-taking strategies
CO:087 Select and use appropriate
graphic aids
CO:088 Select and utilize appropriate
formats for professional writing
CO:089 Edit and revise written work
consistent with professional standards
CO:090 Write professional emails
PD:029 Write a follow-up letter after
job interviews
PD:030 Write a letter of application
Marketing Cluster:
CO:175 Prepare contact reports
CO:176 Write management reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:290 Explain the nature of
marketing research briefs
IM:291 Determine usefulness of
marketing research briefs
IM:390 Prepare written reports for
decision-making
IM:414 Write executive summary of
research report
IM:481 Write marketing research
proposals
PM:218 Create a product/brand plan
PM:227 Develop new-product launch
plan
PM:255 Plan/manage product/brand
lifecycle
PM:258 Write purchase orders
PR:271 Create briefs for outside
agencies/consultants
SE:486 Write product/service proposal
ELA.T.17 Write narratives to
develop real or imagined
experiences or events using
effective technique, well-chosen
details, and well-structured event
sequences.
• Engage and orient the reader by
setting out a problem, situation,
or observation and its
significance, establishing one or
multiple point(s) of view, and
introducing a narrator and/or
characters; create a smooth
progression of experiences or
events.
• Use narrative techniques, such
as dialogue, pacing, description,
reflection, and multiple plot lines,
to develop experiences, events,
and/or characters.
• Use a variety of techniques to
sequence events so that they build
on one another to create a
coherent whole and build toward
a particular tone and outcome
(e.g., a sense of mystery,
suspense, growth, or resolution.
• Use precise words and phrases,
effective details, and sensory
language to convey a vivid
picture of the experiences, events,
setting, and/or characters.
• Provide a conclusion that
follows from and reflects on what
is experienced, observed, or
SE:283 Prepare sales reports
0422 Marketing Essentials:
CO:040 Write inquiries
X
0425 Marketing Applications:
CO:094 Prepare simple written reports
0437 Hospitality and Tourism:
0437.15 Perform marketing and public
relations activities
0437.43 Students will demonstrate
knowledge of promotion strategies
0437.44 Plan event
0437.46 Plan and prepare advertising
and all promotional materials to
increase sales of products or services,
working with customers, company
officials, sales departments and
advertising agencies
1439 Business & Marketing
Essentials:
CO:089 Edit and revise work
consistent with professional standards
Marketing Cluster:
CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:387 Prepare diaries (e.g. product,
media-use, contract)
Students will develop and
write business plans,
marketing plans, executive
summaries, and create
power-point presentations
for their mock businesses.
Students will also design
and create business cards,
brochures, and flyers for
their business. Students
will design, develop, and
create the contents for a
non-published website for
their business.
resolved over the course of the
narrative.
IM:452 Transcribe
conversations/interviews
IM:304 Analyze narrative text (e.g.
sorting, classifying/categorizing,
identifying patterns, interpreting,
selecting mechanical analysis
approaches)
PR:057 Write a press release
PR:226 Create a press kit
PR:239 Create a public-relations
campaign
PR:268 Create a public-service
announcement
PR:388 Explain the use of storytelling
in marketing
ELA.T.18 Produce clear and
coherent writing in which the
development, organization, and
style are appropriate to task,
purpose, and audience. (Gradespecific expectations for writing
types are defined in Text Types
and Purposes.)
0422 Marketing Essentials:
CO:133 Write business letters
CO:039 Write informational messages
CO:040 Write inquiries
0425 Marketing Applications:
CO:031 Write persuasive messages
CO:094 Prepare simple written reports
CO:091 Write executive summaries
X
Students will write research
reports on various topics
such as marketing research,
international trade,
economic conditions, and
event planning
0437 Hospitality and Tourism
0437.7 design and provide customers
with brochures and publications
containing travel information, such as
local customs, points of interest or
foreign country regulations
0437.10 identify, develop, or evaluate
marketing strategy, based on
knowledge of establishment objectives,
market characteristics and cost and
markup factors
0437.13 prepare and negotiate
advertising and sales contracts
0437.25 Create a menu
0437.44 Plan an event
0437.45 Inspect layouts and
advertising copy and edit scripts, audio
and video tapes and other promotional
materials for adherence to
specifications
0437.46 Plan and prepare advertising
and all promotional materials to
increase sales of products or services,
working with customers, company
officials, sales departments, and
advertising agencies
1439 Business and Marketing
Essentials:
CO:016 Explain the nature of effective
written communications
CO:061 Defend ideas objectively
CO:085 Utilize note-taking strategies
CO:086 Organize information
CO:087 Select and use appropriate
graphic aids
CO:088 Select and utilize appropriate
formats for professional writing
CO:089 Edit and revise written work
consistent with professional standards
CO:090 Write professional emails
PD:027 Complete a job application
PD:029 Write a follow-up letter after
job interviews
PD:030 Write a letter of application
PD:031 Prepare a resume
Marketing Cluster:
CO:175 Prepare contact reports
CO:176 Write management reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:332 Create simple questionnaires
(e.g. types of questions, question
wording, routing, sequencing, length,
layout)
IM:387 Prepare diaries (e.g. product,
media-use, contract)
IM:388 Write marketing research
briefs
IM:390 Prepare written reports for
decision-making
IM:414 Write executive summary of
research report
IM:452 Transcribe
conversations/interviews
IM:481 Write marketing research
proposals
PM:218 Create a product/brand plan
PM:227 Develop new-product launch
plan
PM:255 Plan/manage product/brand
lifecycle
PM:258 Write purchase orders
PR:057 Write a press release
PR:122 Write direct-mail letters
PR:166 Execute targeted emails
PR:226 Create a press kit
PR:239 Create a public-relations
campaign
PR:268 Create a public-service
announcement
PR:271 Create briefs for outside
agencies/consultants
PR:345 Prepare marketing/creative
briefs
PR:362 Write e-mail marketing copy
PR:368 Write copy for advertisements
PR:370 Write content for use on the
website
PR:371 Write content for use in social
media
PR:372 Write mobile marketing
content
PR:373 Repurpose content for use in
multiple platforms
SE:283 Prepare sales reports
SE:486 Write product/service proposal
ELA.T.19 Develop and
strengthen writing as needed by
planning, revising, editing,
rewriting, or trying a new
approach, focusing on addressing
what is most significant for a
specific purpose and audience.
0422 Marketing Essentials:
CO:039 Write informational messages
CO:040 Write inquiries
CO:133 Write business letters
0425 Marketing Applications:
CO:016 Explain the nature of effective
written communications
CO:091 Write executive summaries
CO:094 Prepare simple written reports
0437 Hospitality and Tourism:
0437.7 Design and provide customers
with brochures and publications
containing travel information, such as
local customs, points of interest or
foreign country regulations
0437.13 Prepare and negotiate
advertising and sales contracts
0437.16 Formulate, direct, and
coordinate marketing activities and
policies to promote products and
services, working with advertising and
promotion managers
1439 Business and Marketing
Essentials:
CO:061 Defend ideas objectively
CO:085 Utilize note-taking strategies
X
Students will strengthen
writing skills through peer
editing and collaborative
writing projects.
CO:086 Organize information
CO:087 Select and use appropriate
graphic aids
CO:088 Select and utilize appropriate
formats for professional writing
CO:089 Edit and revise written work
consistent with professional standards
CO:090 Write professional emails
IM:292 Identify sources of error in a
research project
IM:293 Evaluate questionnaire design
Marketing Cluster:
CO:175 Prepare contact reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
CO:176 Write management reports
IM:304 Analyze narrative text (e.g.
sorting, classifying/categorizing,
identifying patterns, interpreting,
selecting mechanical analysis
approaches)
IM:388 Write marketing research
briefs
IM:390 Prepare written reports for
decision-making
IM:414 Write executive summary of
research report
IM:428 Assess appropriateness of
marketing research for problem/issue
(research methods, sources of
information, timeliness of information)
IM:481 Write marketing research
proposals
PM:258 Write purchase orders
PR:057 Write a press release
PR:122 Write direct-mail letters
PR:166 Execute targeted emails
PR:226 Create a press kit
PR:239 Create a public-relations
campaign
PR:268 Create a public-service
announcement
PR:271 Create briefs for outside
agencies/consultants
PR:272 Critique advertisements
PR:346 Proof ads
PR:362 Write e-mail marketing copy
PR:368 Write copy for advertisements
PR:369 Critique ad copy
PR:370 Write content for use on the
website
PR:371 Write content for use in social
media
PR:372 Write mobile marketing
content
PR:373 Repurpose content for use in
multiple platforms
PR:345 Prepare marketing/creative
briefs
SE:067 Prepare sales presentation
SE:486 Write product/service proposal
SE:283 Prepare sales reports
ELA.T.20 Conduct short as well
as more sustained research
projects to answer a question
(including a self-generated
question) or solve a problem;
narrow or broaden the inquiry
when appropriate; synthesize
multiple sources on the subject,
demonstrating understanding of
0422 Marketing Essentials:
IM:010 Explain the nature of
marketing research
MK:001 Explain marketing and its
importance in a global economy
MP:001 Explain the concept of
marketing strategies
X
Students will complete a
literature review for his/her
Capstone Project. Students
will use peer-reviewed
articles from various
databases to answer their
marketing question.
Students will complete an
Action Research project by
the subject under investigation.
PM:206 Explain the nature of
corporate branding
PR:002 Explain the types of promotion
PR:007 Explain the types of
advertising media
SE:017 Explain the nature and scope
of the selling function
SE:048 Explain the selling process
0425 Marketing Applications:
CO:094 Prepare simple written reports
CO:175 Prepare contact reports
SE:067 Prepare sales presentation
SE:119 Create a presentation software
package to support sales presentation
SE:369 Conduct pre-visit research
0437 Hospitality and Tourism:
0437.6 Plan, describe, arrange, and sell
packages and incentives
0437.7 Design and provide customers
with brochures and publications
containing travel information, such as
local customs, points of interest, or
foreign country regulations.
0437.9 Prepare required paperwork
collecting primary data to
determine if their research
supports the secondary data
research in their literature
review.
pertaining to departmental functions
0437.12 Track program budgets and
expenses and campaign response rates
to evaluate each campaign based on
program objectives and industry norms
0437.13 Prepare and negotiate
advertising and sales contracts
0437.16 Formulate, direct, and
coordinate marketing activities and
policies to promote products and
services, working with advertising and
promotion managers
0437.20 Compare the segments of the
industry: motels, hotels, conference
centers, bed and breakfasts, resorts,
etc.
0437.47 Gather and organize
information to plan advertising
campaigns
0437.55 Study the socioeconomic
impacts of new public policies, such as
proposed legislation, taxes, services,
and regulations
0437.56 Examine how tourism
financially impacts the economy on
both the state and national levels
0437.59 Conduct economic or
commercial surveys to identify
potential markets for products or
services
1439 Business & Marketing
Essentials:
BL:003 Explain types of business
ownership
CO:085 Utilize note-taking strategies
EC:001 Describe the concepts of
economics and economic activities
EC:002 Distinguish between economic
goods and services
EC:005 Explain the principles of
supply and demand
EC:007 Describe the types of
economic systems
EC:010 Identify factors affecting
business’s profit
EC:070 Explain the role of business in
society
EC:104 Discuss the global
environment in which businesses
operate
EC:106 Explain the nature of business
ethics
MK:001 Explain marketing and its
importance in a global economy
PD:021 Explain the rights of workers
SM:001 Explain the concept of
management
Marketing Cluster:
CO:176 Write management reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:332 Create simple questionnaires
(e.g. types of questions, question
wording, routing, sequencing, length,
layout)
IM:387 Prepare diaries (e.g. product,
media-use, contract)
IM:388 Write marketing research
briefs
IM:390 Prepare written reports for
decision-making
IM:446 Plan marketing research study
IM:481 Write marketing research
proposals
PM:218 Create a product/brand plan
PM:227 Develop new-product launch
plan
PM:255 Plan/manage product/brand
lifecycle
PR:057 Write a press release
PR:122 Write direct-mail letters
PR:166 Execute targeted emails
PR:226 Create a press kit
PR:239 Create a public-relations
campaign
PR:268 Create a public-service
announcement
PR:271 Create briefs for outside
agencies/consultants
PR:345 Prepare marketing/creative
briefs
PR:362 Write e-mail marketing copy
PR:368 Write copy for advertisements
PR:370 Write content for use on the
website
PR:371 Write content for use in social
media
PR:372 Write mobile marketing
content
ELA.T.21 Gather relevant
information from multiple
authoritative print and digital
sources, using advanced searches
effectively; assess the strengths
and limitations of each source in
terms of the task, purpose, and
audience; integrate information
into the text selectively to
maintain the flow of ideas,
avoiding plagiarism and
overreliance on any one source
and following a standard format
for citation.
PR:373 Repurpose content for use in
multiple platforms
0422
MK:001 Explain marketing and its
importance in a global economy
CM:004 Describe the use of
technology in the channel management
function
IM:010 Explain the nature of
marketing research
IM: 012 Describe the need for
marketing information
IM:183 Describe the use of technology
in the marketing-information
management function
IM:284 Describe methods used to
design marketing research studies (ie.
descriptive, exploratory, and casual)
IM:419 Describe the regulation of
marketing-information management
MP:001 Explain the concept of
marketing strategies
PM:003 Explain the concept of
product mix
PM:039 Describe the use of
technology in the product/service
management function
X
Students will gather
information for their
literature review and action
research project using
various sources which
includes, but is not limited
to, database peer reviewed
articles and Google scholar
peer-reviewed articles.
Students will submit their
work to turnitin.com to
ensure that no form of
plagiarism exists in their
report.
PM:040 Explain business ethics in
product/service management
PR:100 Describe the use of technology
in the promotion function
PR:007 Explain types of advertising
media
SE:048 Explain the selling process
SE:107 Describe the use of technology
in the selling function
0425 Marketing Applications:
CR:018 Describe the use of technology
in customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:016 Explain the nature of global
EC:083 Describe the economic impact
of inflation on business
EC:100 Describe the determinants of
exchange rates and their effects on the
domestic economy
IM:292 Identify sources of error in a
research project (eg response errors,
interviewer errors, non-response
errors, sample design)
MK:002 Describe marketing functions
and related activities
MK:014 Explain factors that influence
customer/client/business buying
behavior
MP:007 Explain the nature of
marketing plans
SE:369 Conduct pre-visit research (eg
customer’s markets/products,
customer’s competitors, and
competitors’ offerings)
0437 Hospitality and Tourism:
0437.1 Target markets in hospitality
and tourism industry; marketing
strategies; sales techniques; promotion
strategies; financial aspects in the
industry; event planning
0437.7 Design and provide customers
with brochures and publications
containing travel information, such as
local customs, points of interest or
foreign country regulations
0437.13 Prepare and negotiate
advertising and sales contracts
1439 Business & Marketing
Essentials:
BL:003 Explain types of business
ownership
EC:001 Describe the concepts of
economics and economic activities
EC:002 Distinguish between economic
goods and services
EC:005 Explain the principles of
supply and demand
EC:007 Describe the types of
economic systems
EC:010 Identify factors affecting
business’s profit
EC:070 Explain the role of business in
society
EC:104 Discuss the global
environment in which businesses
operate
EC:106 Explain the nature of business
ethics
MK:001 Explain marketing and its
importance in a global economy
PD:021 Explain the rights of workers
SM:001 Explain the concept of
management
Marketing Cluster:
CM:004 Describe the use of
technology in the channel management
function
CO:057 Analyze company resources to
ascertain policies and procedures
CO:088 Select and utilize appropriate
formats for professional writing
IM:183 Describe the use of technology
in the marketing-information
management function
IM:284 Describe methods used to
design marketing research studies
IM:285 Discuss the nature of sampling
plans
IM:332 Create simple questionnaires
(e.g. types of questions, question
wording, routing, sequencing, length,
layout)
IM:381 Obtain information from
customer databases
IM:382 Obtain marketing information
from online sources (e.g. search
engines, online databases, blogs,
forums, listserves, web analytics,
social media, geolocation services,
etc.)
IM:434 Obtain marketing information
from publications (e.g. newspapers,
magazines—current trends,
regulations, consumer issues)
MP:039 Use digital tools to aid in
market segmentation
PR:164 Explain the nature of online
advertising
PR:281 Describe the use of blogging
for marketing communications
PR:298 Discuss the use of
podcasts/webcasts
PR:324 Explain the use of RSS feeds
PR:364 Explain the role of business
websites in digital marketing
PR:365 Explain the use of social media
for digital marketing
PR:366 Explain the use of
video/images for digital marketing
ELA.T.22 Draw evidence from
literary or informational texts to
support analysis, reflection, and
research.
• Apply Transition English
Language Arts for Seniors
Reading standards to literature.
• Apply Transition English
Language Arts for Seniors
Reading standards to nonfiction
and other informational texts.
SE:369 Conduct pre-visit research
0422 Marketing Essentials:
CM:001 Explain the nature and scope
of channel management
CM:002 Explain the relationship
between customer service and channel
management
CM:004 Describe the use of
technology in the channel management
function
CM:005 Explain legal considerations
in channel management
X
Students will use database
peer reviewed articles,
magazine articles,
textbooks, and approved
literature to support their
viewpoint in ethical debates
and for their marketing
research reports.
CR:004 Demonstrate a customerservice mindset
CR:005 Reinforce service orientation
through communication
CR:007 Interpret business policies to
customers/clients
CR:019 Adapt communication to the
cultural and social differences among
clients
IM:183 Describe the use of technology
in the marketing-information
management function
IM:281 Describe options businesses
use to obtain marketing-research data
IM:282 Discuss the nature of
marketing research problems/issues
IM:284 Describe methods used to
design marketing research studies
IM:285 Discuss the nature of sampling
plans
MK:001 Explain marketing and its
importance in a global economy
MK:002 Describe marketing functions
and related activities
MK:005 Explain legal considerations
and channel management
MP:001 Explain the concept of
marketing strategies
MP:003 Explain the concept of market
and market identification
PD:024 Explain employment
opportunities in marketing
PI:002 Explain factors affecting
pricing decisions
PI:017 Explain legal considerations for
pricing
PM:206 Explain the nature of
corporate branding
PR:007 Explain types of advertising
media
PR:099 Describe the use of business
ethics in promotion
PR:100 Describe the use of technology
in the promotion function
SE:048 Explain the selling process
SE:062 Acquire product information
for use in selling
0425 Marketing Applications:
CR:016 Discuss the nature of customer
relationship management
EC:015 Explain the concept of
organized labor and business
EC:016 Explain the nature of global
trade
EC:018 Determine the impact of
business cycles on business activities
PM:207 Describe factors used by
businesses to position corporate brands
PR:252 Identify types of public
relations activities
SE:369 Conduct pre-visit research
0437 Hospitality and Tourism:
0437.1 Target markets in hospitality
and tourism industry; marketing
strategies; sales techniques; promotion
strategies; financial aspects in the
industry; event planning
0437.7 Design and provide customers
with brochures and publications
containing travel information, such as
local customs, points of interest or
foreign country regulations
0437.13 Prepare and negotiate
advertising and sales contracts
1439 Business and Marketing
Essentials:
CO:088 Select and utilize appropriate
formats for professional writing
CO:089 Edit and revise written work
consistent with professional standards
Marketing Cluster:
CO:057 Analyze company resources to
ascertain policies and procedures
EC:083 Describe the economic impact
of inflation on business
IM:336 Design qualitative research
study
ELA.T.23 Write routinely over
extended time frames (time for
research, reflection, and revision)
and shorter time frames (a single
sitting or a day or two) for a
range of tasks, purposes, and
audiences.
IM:465 Develop discussion guide for a
qualitative marketing-communications
research study
0422 Marketing Essentials:
CO:039 Write informational messages
CO:040 Write inquiries
CO:133 Write business letters
0425 Marketing Applications:
CO:091 Write executive summaries
CO:094 Prepare simple written reports
IM:292 Identify sources of error in a
research project
IM:293 Evaluate questionnaire design
X
Students will write
narrative, descriptive,
expository, and
argumentative essays for
various marketing projects
that pertains to ethical,
decision-making, leadership
styles, career choices, and
marketing research.
SE:067 Prepare sales presentation
0437 Hospitality and Tourism:
0437.7 Design and provide customers
with brochures and publications
containing travel information, such as
local customs, points of interest or
foreign country regulations
0437.13 Prepare and negotiate
advertising and sales contracts
0437.16 Formulate, direct, and
coordinate marketing activities and
policies to promote products and
services, working with advertising and
promotion managers
1439 Business and Marketing
Essentials:
CO:016 Explain the nature of effective
written communications
CO:061 Defend ideas objectively
CO:085 Utilize note-taking strategies
CO:086 Organize information
CO:087 Select and use appropriate
graphic aids
CO:088 Select and utilize appropriate
formats for professional writing
CO:089 Edit and revise written work
consistent with professional standards
CO:090 Write professional emails
Marketing Cluster:
CO:175 Prepare contact reports
CO:176 Write management reports
CO:178 Write white papers
CO:179 Write pitch/sales letters
IM:332 Create simple questionnaires
(e.g. types of questions, question
wording, routing, sequencing, length,
layout)
IM:387 Prepare diaries (e.g. product,
media-use, contract)
IM:390 Prepare written reports for
decision-making
IM:414 Write executive summary of
research report
IM:428 Assess appropriateness of
marketing research for problem/issue
(research methods, sources of
information, timeliness of information)
IM:481 Write marketing research
proposals
PM:218 Create a product/brand plan
PM:227 Develop new-product launch
plan
PM:255 Plan/manage product/brand
lifecycle
PM:258 Write purchase orders
PR:268 Create a public-service
announcement
PR:057 Write a press release
PR:079 Develop an advertising
campaign
PR:097 Develop promotional plan for
a business
PR:122 Write direct-mail letters
PR:166 Execute targeted emails
PR:226 Create a press kit
PR:239 Create a public-relations
campaign
PR:345 Prepare marketing/creative
briefs
PR:362 Write e-mail marketing copy
PR:368 Write copy for advertisements
PR:370 Write content for use on the
website
PR:371 Write content for use in social
media
PR:372 Write mobile marketing
content
PR:373 Repurpose content for use in
multiple platforms
PR:378 Develop a customer retention
plan
PR:382 Develop digital marketing
campaign
PR:384 Develop social media plan
PR:385 Develop a communications
audit plan
SE:283 Prepare sales reports
ELA.T.24 Initiate and effectively
participate in a range of
collaborative discussions (oneon-one, in groups, and teacherled) with diverse partners on
grade 12 topics, texts, and issues,
building on others’ ideas and
expressing ideas clearly and
persuasively.
• Come to discussions prepared,
having read and researched
SE:486 Write product/service proposal
0422 Marketing Essentials:
CR:004 Demonstrate a customerservice mindset
CR:005 Reinforce service orientation
through communication
CR:009 Handle difficult customers
CR:010 Handle customer/client
complaints
X
Students will work in
groups to discuss and
evaluate ethical issues that
occur in the workplace.
Students will be given
various scenarios to
determine what is ethical
and what is legal. Student
will conduct online
research from various
websites and online
material under study; explicitly
draw on that preparation by
referring to evidence from texts
and other research on the topic or
issue to stimulate a thoughtful,
well-reasoned exchange of ideas.
• Work with peers to promote
civil, democratic discussions and
decision-making; set clear goals
and deadlines, and establish
individual roles as needed.
• Propel conversations by posing
and responding to questions that
probe reasoning and evidence;
ensure a hearing for a full range
of positions on a topic or issue;
clarify, verify, or challenge ideas
and conclusions; and promote
divergent and creative
perspectives.
• Respond thoughtfully to diverse
perspectives; synthesize
comments, claims, and evidence
made on all sides of an issue;
resolve contradictions when
possible; and determine what
additional information or research
is required to deepen the
investigation or complete the
task.
SE:110 Establish relationship with
customer/client
0425 Marketing Applications:
CM:007 Explain the nature of channelmember relationships
CR:017 Explain the role of ethics in
customer relationship management
EI:012 Persuade others
EI:028 Explain the nature of stress
management
EI:038 Explain ethical considerations
in providing information
EI:062 Demonstrate negotiation skills
MK:014 Explain factors that influence
customer/client/business buying
behavior
MK:019 Demonstrate connections
between company actions and results
MP:007 Explain the nature of
marketing plans
PM:128 Generate product ideas
PR:014 Explain the components of
advertisements
PR:254 Explain how businesses can
databases. Students must
present their findings to the
class through the use of
presentations and role play
situations.
use trade-show/exposition participation
to communicate with targeted
audiences
SE:046 Sell good/service/idea to
individuals
SE:073 Sell good/service/idea to
groups
SE:112 Differentiate between
consumer and organizational buying
behavior
SE:369 Conduct pre-visit research
(customer markets/products,
customer’s competitors, and
competitor’s offerings)
SE:359 Discuss motivational theories
that impact buying behavior
SE:380 Explain the impact of sales
cycles
SE:404 Identify emerging trends for
use in selling
SE:893 Demonstrate product
SE:895 Close the sale
0437 Hospitality and Tourism:
0437.1 Target markets in hospitality
and tourism industry; marketing
strategies; sales techniques; promotion
strategies; financial aspects in the
industry; event planning
0437.4 Confer with clients to provide
marketing or technical advice
0437.5 Converse with customers to
determine destination, mode of
transportation, travel dates, financial
considerations, and accommodations
required
0437.7 Design and provide customers
with brochures and publications
containing travel information, such as
local customs, points of interest or
foreign country regulations
0437.13 Prepare and negotiate
advertising and sales contracts
0437.17 Negotiate contracts with
vendors or distributors to manage
product distribution, establishing
distribution networks, or developing
distribution strategies
0437.18 Meet with clients to schedule
and plan details of conventions,
banquets, receptions, and other
functions
0437.40 Confer and cooperate and
other managers to ensure coordination
of hotel activities
0437.48 Confer with department heads
or staff to discuss topics such as
contracts, selection of advertising
media, or product to be advertised
0437.49 Train and direct workers
engaged in developing and producing
advertisements
0437.58 Provide advice and
consultation on economic relationships
to businesses, public and private
agencies, and other employers
1439 Business and Marketing
Essentials:
PD:017 Make decisions
PD:028 Interview for a job
Marketing Cluster:
CO:053 Participate in group
discussions
CO:061 Defend ideas objectively
CO:114 Handle telephone calls in a
businesslike manner
CM:020 Develop collaborative
relationships with channel members
EI:065 Build rapport with suppliers
EI:066 Determine and respond
appropriately to personality types
EI:069 Maintain composure when
receiving/delivering bad news
EI:070 Manage crisis in client
relationships
HR:395 Act as a liaison (e.g. between
agency and others, between creative
department/agency)
IM:391 Present findings orally
PR:233 Collaborate in the design of
collateral materials to promote
frequency/loyalty marketing program
PR:252 Identify types of public
relations activities
PR:266 Collaborate in the design of
slogan/taglines
PR:340 Negotiate terms with media
owner
PR:341 Participate in community
outreach activities
ELA.T.25 Integrate multiple
sources of information presented
in diverse formats and media
(e.g., visually, quantitatively,
orally) in order to make informed
decisions and solve problems,
SE:395 Present an advertising
campaign to clients
0422 Marketing Essentials:
CM:004 Describe the use of
technology in the channel management
function
IM:183 Describe the use of technology
X
Students will use online
web sites, databases, peerreviewed articles through
Google Scholar and
classroom text books to
complete marketing
evaluating the credibility and
accuracy of each source and
noting any discrepancies among
the data.
in the marketing-information
management function
IM:284 Describe methods used to
design marketing research studies
IM:285 Discuss the nature of sampling
plans
0425 Marketing Applications:
PR:252 Identify types of public
relations activities
SE:369 Conduct pre-visit research
0437 Hospitality and Tourism:
0437.1 Target markets in hospitality
and tourism industry; marketing
strategies; sales techniques; promotion
strategies; financial aspects in the
industry; event planning
0437.7 Design and provide customers
with brochures and publications
containing travel information, such as
local customs, points of interest or
foreign country regulations
0437.13 Prepare and negotiate
advertising and sales contracts
1439 Business and Marketing
Essentials:
CO:088 Select and utilize appropriate
formats for professional writing
projects by creating powerpoint presentations and
various written reports
CO:089 Edit and revise written work
consistent with professional standards
ELA.T.26 Evaluate a speaker's
point of view, reasoning, and use
of evidence and rhetoric,
assessing the stance, premises,
links among ideas, word choice,
points of emphasis, and tone
used.
Marketing Cluster:
CO:057 Analyze company resources to
ascertain policies and procedures
0422 Marketing Essentials:
CR:004 Demonstrate a customerservice mindset
CR:005 Reinforce service orientation
through communication
CR:007 Interpret business policies to
customers/clients
CR:009 Handle difficult customers
CR:010 Handle customer/client
complaints
CR:019 Adapt communication to the
cultural and social differences among
clients
0425 Marketing Applications:
EI:012 Persuade others
EI:038 Explain ethical considerations
in providing information
EI:062 Demonstrate negotiation skills
MK:019 Demonstrate connections
between company actions and results
(influencing consumer buying
X
Students will prepare and
deliver a sales presentation
to the class using the
various sales techniques
and strategies to persuade
members of the class that
they need or want the
product. A rubric will be
utilized to evaluate the
presenter’s effectiveness
using rhetoric, tone, and
word choice.
behavior, gaining market share)
SE:359 Discuss motivational theories
that impact buying behavior
0437 Hospitality and Tourism:
0437.4 Confer with clients to provide
marketing or technical advice
0437.5 Converse with customers to
determine destination, mode of
transportation, travel dates, financial
considerations, and accommodations
required
0437.13 Prepare and negotiate
advertising and sales contracts
0437.17 Negotiate contracts with
vendors or distributors to manage
product distribution, establishing
distribution networks, or developing
distribution strategies
0437.18 Meet with clients to schedule
and plan details of conventions,
banquets, receptions, and other
functions
0437.40 Confer and cooperate and
other managers to ensure coordination
of hotel activities
0437.48 Confer with department heads
or staff to discuss topics such as
contracts, selection of advertising
media, or product to be advertised
0437.49 Train and direct workers
engaged in developing and producing
advertisements
0437.58 Provide advice and
consultation on economic relationships
to businesses, public and private
agencies, and other employers
1439 Business and Marketing
Essentials:
CO:053 Participate in group
discussions
CO:084 Employ communication styles
appropriate to target audience
CO:114 Handle telephone calls in a
businesslike manner
PD:017 Make decisions
PD:028 Interview for a job
ELA.T.27 Present information,
findings, and supporting
evidence, conveying a clear and
distinct perspective, such that
listeners can follow the line of
reasoning; address alternative or
opposing perspectives, and
determine if the organization,
Marketing Cluster:
IM:391 Present findings orally
0422 Marketing Essentials:
CR:004 Demonstrate a customerservice mindset
CR:007 Interpret business policies to
customer/clients
CR:019 Adapt communication to the
X
Students will give oral
presentations about various
business case studies to the
class and present the
information in a clear and
professional format. The
audience (fellow students)
will use a rubric to evaluate
development, substance, and style cultural and social differences among
are appropriate to purpose,
clients
audience, and a range of formal
and informal tasks.
0425 Marketing Applications:
EI:012 Persuade others
EI:062 Demonstrate negotiation skills
PD:019 Demonstrate appropriate
creativity
SE:067 Prepare sales presentation
SE:875 Demonstrate suggestion selling
SE:893 Demonstrate product
SE:895 Close the sale
0437 Hospitality and Tourism:
0437.6 Plan, describe, arrange, and sell
packages and incentives
0437.44 Plan an event
0437.46 Plan and prepare advertising
and all promotional materials to
increase sales of products or services,
working with customers, company
officials, sales departments, and
advertising agencies
0437.47 Gather and organize
information to plan advertising
campaigns
each presenter’s
presentation based upon the
coherency and clarity. The
presenter will discuss the
facts and identify the
problem along with the
possible alternatives, then
will select the best possible
solution to the case along
while presenting arguments
to defend his/her decision.
0437.51 Compile lists describing
product or service offerings
1439 Business and Marketing
Essentials:
CO:053 Participate in group
discussions
CO:086 Organize information
CO:088 Select and utilize appropriate
formats for professional writing
Marketing Cluster:
IM:391 Present findings orally
PM:258 Write purchase orders
SE:111 Determine customer/client
needs
SE:283 Prepare sales reports
ELA.T.28 Make strategic use of
digital media (e.g., textual,
graphical, audio, visual, and
interactive elements) in
presentations to enhance
understanding of findings,
reasoning, and evidence and to
add interest.
SE:486 Write product/service proposal
0422 Marketing Essentials:
CM:004 Describe the use of
technology in the channel management
function
IM:183 Describe the use of technology
in the marketing-information
management function
IM:281 Describe options businesses
use to obtain marketing research data
(primary and secondary research)
X
Students will create powerpoint presentations, IMovie
trailers, brochures, and
flyers to convey research
found in their written
marketing reports.
IM:284 Describe methods used to
design marketing research studies
PI:016 Explain the use of technology
in the pricing function
PM:039 Describe the use of
technology in the product/service
management function
PR:100 Describe the use of technology
in the promotion function
SE:107 Describe the use of technology
in the selling function
0425 Marketing Applications:
PR:252 Identify types of public
relations activities
SE:119 Create a presentation software
package to support sales presentation
0437 Hospitality and Tourism:
0437.15 Perform marketing and public
relations activities
0437.16 Formulate, direct, coordinate
marketing activities and policies to
promote products and services,
working with advertising and
promotion managers
0437.43 Students will demonstrate
knowledge of promotion strategies,
planning events
0437.44 Plan an event
0437.45 Inspect layouts and
advertising copy and edit scripts,
audio, and video tapes and other
promotional materials for adherence to
specifications
1439 Business and Marketing
Essentials:
NF:004 Demonstrate basic email
functions
NF:006 Demonstrate basic web-search
skills
NF:007 Demonstrate basic wordprocessing skills
NF:008 Demonstrate basic
presentation applications
NF:009 Demonstrate basic database
applications
NF:010 Demonstrate basic spreadsheet
applications
NF:085 Use basic operating system
Marketing Cluster:
NF:037 Demonstrate effective use of
audiovisual aids
NF:038 Demonstrate basic desktop
publishing functions to prepare
promotional materials
NF:101 Maintain databases of
information useful in marketing
communications
ELA.T.29 Adapt speech to a
variety of contexts and tasks,
demonstrating a command of
formal English when indicated or
appropriate. (See Transition
English Language Arts Language
standards for specific
expectations.)
0422 Marketing Essentials:
CR:004 Demonstrate a customerservice mindset
CR:005 Reinforce service orientation
through communication
CR:019 Adapt communication to the
cultural and social differences among
clients
0425 Marketing Applications:
EI:012 Persuade others
EI:062 Demonstrate negotiation skills
PD:019 Demonstrate appropriate
creativity
SE:067 Prepare sales presentation
SE:810 Respond appropriately to
prospect’s individual personality type
SE:893 Demonstrate product
SE:895 Close the sale
0437 Hospitality and Tourism:
0437.1 Target markets in hospitality
and tourism industry; marketing
X
Students will prepare a
formal speech using their
ipads when giving a
presentation to the class or
making a school
announcement via
intercom.
strategies; sales techniques; promotion
strategies; financial aspects in the
industry; event planning
0437.4 Confer with clients to provide
marketing or technical advice
0437.5 Converse with customers to
determine destination, mode of
transportation, travel dates, financial
considerations, and accommodations
required
0437.7 design and provide customers
with brochures and publications
containing travel information, such as
local customs, points of interest or
foreign country regulations
0437.13 Prepare and negotiate
advertising and sales contracts
0437.17 Negotiate contracts with
vendors or distributors to manage
product distribution, establishing
distribution networks, or developing
distribution strategies
0437.18 Meet with clients to schedule
and plan details of conventions,
banquets, receptions, and other
functions
0437.26 Monitoring activities;
training, coordinating, and staffing
personnel; financial transactions
0437.40 Confer and cooperate and
other managers to ensure coordination
of hotel activities
0437.48 Confer with department heads
or staff to discuss topics such as
contracts, selection of advertising
media, or product to be advertised
0437.49 Train and direct workers
engaged in developing and producing
advertisements
0437.58 Provide advice and
consultation on economic relationships
to businesses, public and private
agencies, and other employers
1439 Business and Marketing
Essentials:
CO:084 Employ communication styles
appropriate to target audience
CO:061 Defend ideas objectively
Marketing Cluster:
CO:053 Participate in group
discussions
IM:391 Present findings orally
SE:483 Build rapport and credibility
with prospect
SE:488 Maintain ongoing relationship
with client
ELA.T.30 Demonstrate command
of the conventions of Standard
English grammar and usage when
writing or speaking.
• Apply the understanding that
usage is a matter of convention,
can change over time and is
sometimes contested.
• Resolve issues of complex or
contested usage, consulting
references (e.g., MerriamWebster’s Dictionary of English
Usage or Garner’s Modern
American Usage) as needed.
SE:875 Demonstrate suggestion selling
0422 Marketing Essentials:
CO:039 Write informational messages
CO:040 Write inquiries
CO:133 Write business letters
0425 Marketing Applications:
CO:091 Write executive summaries
CO:094 Prepare simple written reports
IM:292 Identify sources of error in a
research project
IM:293 Evaluate questionnaire design
IM:428 Assess appropriateness of
marketing research for problem/issue
(research methods, sources of
information, timeliness of information)
SE:067 Prepare sales presentation
0437 Hospitality and Tourism:
0437.4 Confer with clients to provide
marketing or technical advice
0437.5 Converse with customers to
determine destination, mode of
transportation, travel dates, financial
considerations, and accommodations
required
0437.7 Design and provide customers
X
Students will use Standard
English grammar and usage
for all written reports,
presentations, and
marketing projects such as
power- points, brochures,
flyers, business cards, etc.
Students will use various
resources such as
citationmachine.net, Perdue
Online Writing Lab
https://owl.english.purdue.e
du/owl/, thesaurus.com,
dictionary.com, and
Microsoft Word spelling
and grammar tools.
with brochures and publications
containing travel information, such as
local customs, points of interest, or
foreign country regulations
0437.13 Prepare and negotiate
advertising and sales contracts
0437.15 Perform marketing and public
relations activities
0437.16 Formulate, direct, and
coordinate marketing activities and
policies to promote products and
services, working with advertising and
promotion managers
0437.17 Negotiate contracts with
vendors or distributors to manage
product distribution, establishing
distribution networks, or developing
distribution strategies
0437.18 Meet with clients to schedule
and plan details of conventions,
banquets, receptions, and other
functions
0437.25 Create a menu
0437.38 Organize and direct worker
training programs, resolve personnel
problems, hire new staff, and evaluate
employee performance in dining and
lodging facilities
0437.43 Promotion strategies; planning
events
0437.44 Plan an event
0437.46 Plan and prepare advertising
and all promotional materials
0437.48 Confer with department heads
or staff to discuss topics such as
contracts, selection of advertising
media or product to be advertised
0437.58 Provide advice and
consultation on economic relationships
to businesses, public and private
agencies and other employers
1439 Business and Marketing
Essentials:
CO:016 Explain the nature of effective
written communications
CO:061 Defend ideas objectively
CO:085 Utilize note-taking strategies
CO:086 Organize information
CO:087 Select and use appropriate
graphic aids
CO:088 Select and utilize appropriate
formats for professional writing
CO:089 Edit and revise written work
consistent with professional standards
CO:090 Write professional emails
PD 027 Complete a job application
PD:029 Write a follow-up letter after
job interviews
PD:030 Write a letter of application
PD:031 Prepare a resume
Marketing Cluster:
IM:391 Present findings orally
ELA.T.31 Apply knowledge of
language to understand how
language functions in different
contexts, to make effective
choices for meaning or style and
to comprehend more fully when
reading or listening.
• Vary syntax for effect,
consulting references (e.g.,
Tufte’s Artful Sentences) for
guidance as needed; apply an
understanding of syntax to the
study of complex texts when
reading.
PM:258 Write purchase orders
0422 Marketing Essentials:
CO:039 Write informational messages
CO:040 Write inquiries
CO:133 Write business letters
0425 Marketing Applications:
CO:031 Write persuasive messages
CO:091 Write executive summaries
CO:094 Prepare simple written reports
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry,
marketing strategies, sales techniques,
X
Students will identify and
discuss the various writing
styles and syntax structures
when reading informational
and literary texts. Students
will also identify various
forms of syntax when
writing various types of
essays and research reports.
promotion strategies, financial aspects
in the industry, and event planning
0437.3 Demonstrate the concept of
market segmentation in the travel and
tourism industry
0437.4 Confer with clients to provide
marketing or technical advice
0437.5 Converse with customers to
determine destination, mode of
transportation, travel dates, financial
considerations, and accommodations
required
0437.13 Prepare and negotiate
advertising and sales contracts
0437.15 Perform marketing and public
relations activities
0437.16 Formulate, direct, and
coordinate marketing activities and
policies to promote products and
services, working with advertising and
promotion managers
0437.17 Negotiate contracts with
vendors or distributors to manage
product distribution, establishing
distribution networks or developing
distribution strategies
0437.38 Organize and direct worker
training programs, resolve personnel
problems, hire new staff, and evaluate
employee performance in dining and
lodging facilities
0437.40 Confer and cooperate with
other managers to ensure coordination
of hotel activities
0437.44 Plan an event
0437.48 Confer with department
heads or staff to discuss topics such as
contracts, selection of advertising
media, or product to be advertised
0437.58 Provide advice and
consultation on economic relationships
to businesses, public, and private
agencies and other employers
1439 Business and Marketing
Essentials:
CO:085 Utilize note-taking strategies
CO:088 Select and utilize appropriate
formats for professional writing
ELA.T.32 Determine or clarify
the meaning of unknown and
multiple-meaning words and
phrases based on grade 12
reading and content, choosing
flexibly from a range of
strategies.
• Use context (e.g., the overall
CO:089 Edit and revise written work
consistent with professional standards
0422 Marketing Essentials:
CR:001 Identify company’s brand
promise
MK:002 Describe marketing functions
and related activities
CM:001 Explain the nature and scope
X
Students are given weekly
tests based upon vocabulary
from the informational and
literary texts. Students use
dictionary.com and
thesaurus.com to determine
the meaning and usage of
words. Students determine
meaning of a sentence, paragraph
or text; a word’s position or
function in a sentence) as a clue
to the meaning of a word or
phrase.
• Identify and correctly use
patterns of word changes that
indicate different meanings or
parts of speech (e.g., conceive,
conception, conceivable).
• Consult general and specialized
reference materials (e.g.,
dictionaries, glossaries,
thesauruses), both print and
digital, to find the pronunciation
of a word or determine or clarify
its precise meaning, its part of
speech, its etymology or its
standard usage.
• Verify the initial determination
of the meaning of a word or
phrase (e.g., by checking the
inferred meaning in context or in
a dictionary).
of channel management
CM:006 Describe ethical
considerations in channel management
IM:184 Identify information monitored
for marketing decision-making
IM:284 Describe methods used to
design marketing research studies
(descriptive, exploratory, and casual)
0425 Marketing Applications:
CR:016 Discuss the nature of customer
relationship management
CR:018 Describe the use of technology
in customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:017 Explain the concept of Gross
Domestic Product
EC:023 Explain the impact of the law
of diminishing returns
EC:072 Describe the nature of taxes
EC:084 Explain the economic impact
of inter-rate fluctuations
EC:100 Describe the determinants of
exchange rates and their effects on the
domestic economy
the multiple meaning of
words through
collaboration and online
resources.
FI:093 Explain the nature of balance
sheets
FI:094 Describe the nature of income
statements
MK:002 Describe marketing functions
and related activities
MK:014 Explain factors that influence
customer/client/business buying
behavior
PM:127 Identify methods/techniques
to generate a product idea
SE:874 Convert customer/client
objections into selling points
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry, and event planning
0437.43 Students will demonstrate
knowledge of promotion strategies;
planning events
1439 Business and Marketing
Essentials:
BL:003 Explain types of business
ownership
EC:001 Describe the concepts of
economics and economic activities
EC:002 Distinguish between economic
goods and services
EC:005 Explain the principles of
supply and demand
EC:007 Describe the types of
economic systems
EC:010 Identify factors affecting
business’s profit
EC:070 Explain the role of business in
society
EC:104 Discuss the global
environment in which businesses
operate
EC:106 Explain the nature of business
ethics
MK:001 Explain marketing and its
importance in a global economy
PD:021 Explain the rights of workers
SM:001 Explain the concept of
management
ELA.T.33 Acquire and accurately
Marketing Cluster:
IM:419 Describe the regulation of
marketing-information management
0422 Marketing Essentials:
Students will use academic
use general academic and
domain-specific words and
phrases, sufficient for reading,
writing, speaking and listening at
the college- and career-readiness
level; demonstrate independence
in gathering vocabulary
knowledge when considering a
word or phrase important to
comprehension or expression.
CM:001 Explain the nature and scope
of channel management
CM:006 Describe ethical
considerations in channel management
CR:001 Identify company’s brand
promise
IM:184 Identify information monitored
for marketing decision-making
IM:284 Describe methods used to
design marketing research studies
(descriptive, exploratory, and casual)
MK:002 Describe marketing functions
and related activities
0425 Marketing Applications:
CR:016 Discuss the nature of customer
relationship management
CR:018 Describe the use of technology
in customer relationship management
EC:015 Explain the concept of
organized labor and business
EC:017 Explain the concept of Gross
Domestic Product
EC:023 Explain the impact of the law
of diminishing returns
EC:072 Describe the nature of taxes
X
vocabulary that is
appropriate for their
presentations, written
essays, and marketing
research reports that
includes literature reviews,
Action Research reports,
and collaborative debates in
the classroom. Students will
strive for mastery level on a
weekly basis.
EC:084 Explain the economic impact
of inter-rate fluctuations
EC:100 Describe the determinants of
exchange rates and their effects on the
domestic economy
FI:093 Explain the nature of balance
sheets
FI:094 Describe the nature of income
statements
MK:002 Describe marketing functions
and related activities
MK:014 Explain factors that influence
customer/client/business buying
behavior
PM:127 Identify methods/techniques
to generate a product idea
SE:874 Convert customer/client
objections into selling points
0437 Hospitality and Tourism:
0437.1 Students will demonstrate
knowledge of target markets in the
hospitality and tourism industry;
marketing strategies; sales techniques;
promotion strategies; financial aspects
in the industry, and event planning
0437.43 Students will demonstrate
knowledge of promotion strategies;
planning events
1439 Business and Marketing
Essentials:
BL:003 Explain types of business
ownership
CO:090 Write professional emails
CR:003 Explain the nature of positive
customer relations
EC:001 Describe the concepts of
economics and economic activities
EC:002 Distinguish between economic
goods and services
EC:005 Explain the principles of
supply and demand
EC:007 Describe the types of
economic systems
EC:010 Identify factors affecting
business’s profit
EC:070 Explain the role of business in
society
EC:104 Discuss the global
environment in which businesses
operate
EC:106 Explain the nature of business
ethics
MK:001 Explain marketing and its
importance in a global economy
PD:021 Explain the rights of workers
PD:028 Interview for a job
PD:029 Write a follow-up letter after
job interviews
PD:030 Write a letter of application
PD:031 Prepare a resume
SM:001 Explain the concept of
management
Marketing Cluster:
IM:419 Describe the regulation of
marketing-information management