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Embedded Credit – Content Standards and Objectives Alignment Template Marketing Essentials 0422 Marketing Applications 0425 Business and Marketing Essentials 1439 Hospitality and Tourism Marketing 0437 Teachers and Administrators who completed the template: Heidi Cole and Neil Byrge Recommendation that embedded credit be awarded: Yes No □ Provide rationale for decision: The Marketing Management Cluster of BM.31, BM.32, and BM.33 are included throughout all four courses which pertain to literacy standards. BM.31 Students will demonstrate knowledge of literacy and numeracy skills required to solve complex problems, real-world problems associated with their career/technical content area, and improve their thinking and reasoning skills BM.32 Students will utilize a variety of technical sources (e.g. Internet, manuals, journals, directions, reports, etc.) to complete career/technical assignments and projects BM.33 Students will demonstrate writing skills required to complete career/technical assignments and projects. Embedded Credit Course Alignment to Host Course Content Alignment How Standards and/or Standards and Objectives Standards and Objectives objectives that do not Strong Moderate Weak or (Transition English Language have strong alignment Alignment Alignment No Arts for Seniors) will be delivered Alignment ELA.T.1 Cite strong and thorough textual evidence to support analysis of what the literary text says explicitly as well as inferences drawn from the text, including determining where the literary text leaves matters uncertain. 0422 Marketing Essentials CM:001 Explain the nature and scope of channel management CM:002 Explain the relationship between customer service and channel management X Students utilize various texts both print and online. Incorporation of Shakespeare to meet the standard. Students use analogies, short stories, fables, and case studies to meet the CM:004 Describe the use of technology in the channel management function CM:005 Explain legal considerations in channel management CM:006 Describe ethical considerations in channel management CR:004 Demonstrate a customerservice mindset CR:007 Interpret business policies to customers/clients IM:025 Explain the role of ethics in marketing-information management IM:281 Describe options businesses use to obtain marketing-research data IM:284 Describe methods used to design marketing research studies MK:001 Explain marketing and its importance in a global economy MK:002 Describe marketing functions and related activities MP:001 Explain the concept of marketing strategies MP:003 Explain the concept of market and market identification standard. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain [Sampling of books that may be utilized] PD:024 (CS) Explain employment opportunities in marketing PI:002 Explain factors affecting pricing decisions PI:015 Describe the role of business ethics in pricing PI:017 Explain legal considerations for pricing PM:040 Explain business ethics in product/service management PM:206 Explain the nature of corporate branding PR:007 Explain types of advertising media PR:099 Describe the use of business ethics in promotion PR:100 Describe the use of technology in the promotion function SE:048 Explain the selling process 0425 Marketing Applications: CR:017 Explain the role of ethics in customer relationship management EC:015 Explain the concept of organized labor and business EC:016 Explain the nature of global trade EC:018 Determine the impact of business cycles on business activities EC:083 Describe the economic impact of inflation on business EI:038 Explain ethical considerations in providing information MK:005 Explain legal considerations and channel management PM:207 Describe factors used by businesses to position corporate brands 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: EC:008 Determine the relationship between government and business EC:070 Explain the role of business in society PD:021 Explain the rights of workers SM:001 Explain the concept of management ELA.T.2 Determine two or more themes or central ideas of a literary text and analyze their development over the course of the text, including how they interact and build on one another to produce a complex account; provide an objective summary of the literary text. 0422 Marketing Essentials: CM:002 Explain the relationship between customer service and channel management CM:004 Describe the use of technology in the channel management function CM:005 Explain legal considerations in channel management CM:006 Describe ethical considerations in channel management CR:005 Reinforce service orientation through communication CR:007 Interpret business policies to customers/clients CR:016 Discuss the nature of customer relationship management CR:019 Adapt communication to the cultural and social differences among clients X Students utilize various works of Shakespeare to plan Shakespeare Festival/Amusement Park project. Studentsl use analogies, short stories, fables and case studies to meet the standard. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain [Sampling of books that may be utilized] IM:025 Explain the role of ethics in marketing-information management IM:281 Describe options businesses use to obtain marketing-research data IM:282 Discuss the nature of marketing research problems/issues IM:284 Describe methods used to design marketing research studies MK:001 Explain marketing and its importance in a global economy MK:002 Describe marketing functions and related activities MP:001 Explain the concept of marketing strategies MP:003 Explain the concept of market and market identification PD:024 Explain employment opportunities in marketing PM:040 Explain business ethics in product/service management PM:206 Explain the nature of corporate branding PR:007 Explain types of advertising media PR:099 Describe the use of business ethics in promotion SE:048 Explain the selling process 0425 Marketing Applications: CR:017 Explain the role of ethics in customer relationship management EC:015 Explain the concept of organized labor and business EC:016 Explain the nature of global trade EC:018 Determine the impact of business cycles on business activities EC:083 Describe the economic impact of inflation on business EI:038 Explain ethical considerations in providing information MK:005 Explain legal considerations and channel management PI:002 Explain factors affecting pricing decisions PI:015 Describe the role of business ethics in pricing PI:017 Explain legal considerations for pricing PM:207 Describe factors used by businesses to position corporate brands PR:252 Identify types of public relations activities 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: EC:008 Determine the relationship between government and business EC:070 Explain the role of business in society EC:104 Discuss the global environment in which businesses operate MK:001 Explain marketing and its importance in a global economy PD:013 Assess personal interests and skills needed for success in business PD:021 Explain the rights of workers ELA.T.3 Analyze the impact of the author's choices regarding how to develop and relate elements of a story or drama (e.g., where a story is set, how the action is ordered, and how the characters are introduced and developed). SM:001 Explain the concept of management 0422 Marketing Essentials: CM:005 Explain legal considerations in channel management CM:006 Describe ethical considerations in channel management IM:025 Explain the role of ethics in marketing-information management IM:282 Discuss the nature of marketing research problems/issues MK:001 Explain marketing and its importance in a global economy PD:024 Explain employment opportunities in marketing PI:002 Explain factors affecting pricing decisions PI:015 Describe the role of business pricing and ethics PI:017 Explain legal considerations for pricing PM:040 Explain business ethics in product/service management PR:099 Describe the use of business X Shakespeare Festival/Amusement Park project fulfills this standard. Students use analogies, short stories, fables and case studies to meet the standard. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain [Sampling of books that may be utilized] ethics in promotion PR:388 Explain the use of storytelling in marketing SE:106 Explain business ethics in selling SE:108 Describe the nature of selling regulations 0425 Marketing Applications: CR:017 Explain the role of ethics in customer relationship management EC:015 Explain the concept of organized labor and business EC:016 Explain the nature of global trade EC:045 Discuss the impact of culture and social issues on global trade EC:070 Explain the role of business in society EC:082 Discuss the impact of a nation’s unemployment rates EC:083 Describe the economic impact of inflation on business EI:038 Explain ethical considerations in providing information EI:062 Demonstrate negotiation skills MK:002 Describe marketing functions and related activities MK:014 Explain factors that influence customer/client/business buying behavior MK:019 Demonstrate connections between company actions and results PM:207 Describe factors used by businesses to position corporate brands SE:359 Discuss motivational theories that impact buying behavior 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: EC:104 Discuss the global environment in which businesses operate MK:001 Explain marketing and its importance in a global economy PD:021 Explain the rights of workers ELA.T.4 Cite strong and thorough textual evidence to support analysis of what the informational text says explicitly as well as inferences drawn from the text, including determining where the informational text leaves matters uncertain. SM:001 Explain the concept of management 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CM:002 Explain the relationship between customer service and channel management CM:004 Describe the use of technology in the channel management function CR:004 Demonstrate a customerservice mindset CR:007 Interpret business policies to customers/clients EC:070 Explain the role of business in society IM:281 Describe options businesses use to obtain marketing-research data IM:282 Discuss the nature of marketing research problems/issues X Students utilize various informational texts both in print and online on numerous topics such as business plans, customer relations, management styles, market planning, product promotion, selling etc. Students will use analogies, short stories, fables and case studies to meet the standard. IM:284 Describe methods used to design marketing research studies MK:001 Explain marketing and its importance in a global economy MK:002 Describe marketing functions and related activities MK:005 Explain legal considerations and channel management MP:001 Explain the concept of marketing strategies MP:003 Explain the concept of market and market identification PD:024 Explain employment opportunities in marketing PI:002 Explain factors affecting pricing decisions PI:017 Explain legal considerations for pricing PM:206 Explain the nature of corporate branding PM:207 Describe factors used by businesses to position corporate brands PR:007 Explain types of advertising media PR:099 Describe the use of business ethics in promotion PR:100 Describe the use of technology in the promotion function SE:048 Explain the selling process 0425 Marketing Applications: CR:016 Discuss the nature of customer relationship management EC:015 Explain the concept of organized labor and business EC:016 Explain the nature of global trade EC:018 Determine the impact of business cycles on business activities EC:083 Describe the economic impact of inflation on business 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: EC:008 Determine the relationship between government and business EC:104 Discuss the global environment in which businesses operate MK:001 Explain marketing and its importance in a global economy PD:021 Explain the rights of workers ELA.T.5 Determine two or more central ideas of an informational text and analyze their development over the course of the text, including how they interact and build on one another to provide a complex analysis; provide an objective summary of the informational text. SM:001 Explain the concept of management 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CM:002 Explain the relationship between customer service and channel management CM:004 Describe the use of technology in the channel management function CM:005 Explain legal considerations in channel management EC:015 Explain the concept of organized labor and business X Students utilize various informational texts both in print and online on numerous topics such as business plans, customer relations, management styles, market planning, product promotion, selling etc. EC:016 Explain the nature of global trade EC:070 Explain the role of business in society EC:083 Describe the economic impact of inflation on business IM:281 Describe options businesses use to obtain marketing-research data IM:282 Discuss the nature of marketing research problems/issues IM:284 Describe methods used to design marketing research studies MK:001 Explain marketing and its importance in a global economy MK:002 Describe marketing functions and related activities MK:005 Explain legal considerations and channel management MP:001 Explain the concept of marketing strategies MP:003 Explain the concept of market and market identification MP. 007 Explain the nature of marketing plans MP. 008 Explain the role of situation analysis PD:024 Explain employment opportunities in marketing PI:002 Explain factors affecting pricing decisions PI:017 Explain legal considerations for pricing PM:206 Explain the nature of corporate branding PM:207 Describe factors used by businesses to position corporate brands PR:007 Explain types of advertising media PR:099 Describe the use of business ethics in promotion PR:100 Describe the use of technology in the promotion function SE:048 Explain the selling process 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: PD:021 Explain the rights of workers ELA.T.6 Analyze a complex set of ideas or sequence of events and explain how specific individuals, ideas, or events interact and develop over the course of the informational text and media. SM:001 Explain the concept 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CM:005 Explain legal considerations in channel management CO:057 Analyze company resources to ascertain policies and procedures CR:007 Interpret business policies to customers/clients IM:284 Describe methods used to design marketing research studies IM:286 Describe types of scales (including rating scales such as Likert scales, semantic differential scales, behavior intention scales, and ranking scales such as paired comparison, forced choice, and comparative scale MK:001 Explain marketing and its importance in a global economy X Business Plans, Marketing Plans, and executive summaries. MK:001 Explain marketing and its importance in a global economy PI:002 Explain factors affecting pricing decisions PI:017 Explain legal considerations for pricing PM:021 Explain the nature of product/service branding PM:042 Describe factors used by marketers to position products/services SE:108 Describe the nature of selling regulations 0425 Marketing Applications: EC:016 Explain the nature of global trade EC:070 Explain the role of business in society EC:072 Describe the nature of taxes EC:084 Explain the economic impact of interest-rate fluctuations EC:100 Describe the determinants of exchange rates and their effects on the domestic economy IM:062 Explain techniques for processing marketing data MP:008 Explain the role of situation analysis in the marketing planning process 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: EC:008 Determine the relationship between government and business EC:104 Discuss the global environment in which businesses operate PD:013 Assess personal interests and skills needed for success in business PD:020 Analyze employer expectations in the business environment PD:021 Explain the rights of workers ELA.T.7 Determine the meaning of words and phrases as they are used in a variety of literary texts, including figurative and connotative meanings; analyze the impact of specific word choices on meaning and tone, including words with multiple meanings or language that is particularly fresh, engaging, or beautiful. (Include Shakespeare as well as other authors.) SM:001 Explain the concept of management 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CM:006 Describe ethical considerations in channel management IM:284 Describe methods used to design marketing research studies (descriptive, exploratory, and casual) MK:002 Describe marketing functions and related activities 0425 Marketing Essentials: CR:018 Describe the use of technology in customer relationship management EC:015 Explain the concept of organized labor and business EC:017 Explain the concept of Gross Domestic Product EC:023 Explain the impact of the law of diminishing returns EC:072 Describe the nature of taxes EC:084 Explain the economic impact of inter-rate fluctuations EC:100 Describe the determinants of exchange rates and their effects on the X Students meet this standard in regard to informational and literary texts by utilizing the Shakespeare Festival/Amusement Park unit, but also other literary texts such as The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain. domestic economy FI:093 Explain the nature of balance sheets FI:094 Describe the nature of income statements MK:002 Describe marketing functions and related activities MK:014 Explain factors that influence customer/client/business buying behavior 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: EC:005 Explain the principles of supply and demand EC:013 Explain the concept of productivity FI:085 Explain the concept of accounting FI:354 Explain the role of finance in business SM:001 Explain the concept of management Marketing Cluster: IM:419 Describe the regulation of marketing-information management ELA.T.8 Analyze how an author's choices concerning how to structure specific parts of a literary text (e.g., the choice of where to begin or end a story, and the choice to provide a comedic or tragic resolution) contribute to its overall structure and meaning as well as its aesthetic impact. 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CR:001 Identify company’s brand promise CR:007 Interpret business policies to customer/clients CR:019 Adapt communication to the cultural and social differences among clients IM:001 Explain the nature and scope of the marketing-information management function IM:282 Discuss the nature of marketing research problems/issues MK:002 Describe marketing functions and related activities X Students meet this standard in regard to informational texts, but more needs to be enhanced with the use of not only Shakespeare Festival/Amusement Park unit, but other literary texts such as The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, Gulliver’s Travels, and Thunder on the Mountain among others listed in Evidence document. PM:206 Explain the nature of corporate branding SE:017 Explain the nature and scope of the selling function 0425 Marketing Applications: EC:015 Explain the concept of organized labor and business EC:016 Explain the nature of global trade EC:045 Discuss the impact of culture and social issues on global trade EC:082 Discuss the impact of a nation’s unemployment rates MK:019 Demonstrate connections between company actions and results 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: EC:001 Describe the concepts of economics and economic activities EC:007 Explain the types of economic systems EC:012 Explain the concept of competition EC:070 Explain the role of business in society EC:103 Explain the organizational design of businesses EC:105 Describe factors that affect the business environment EC:107 Explain how organizations adapt to today’s markets MK:001 Explain marketing and its importance in a global economy PD:126 Explain the need for innovation skills SM:001 Explain the concept of management ELA.T.9 Determine the Marketing Cluster: PR:388 Explain the use of storytelling in marketing 0422 Marketing Essentials: Students meet this standard meaning of words and phrases as they are used in an informational text, including figurative, connotative, and technical meanings; analyze how an author uses and refines the meaning of a key term or terms over the course of a text (e.g., how Madison defines faction in Federalist No. 10). CM:001 Explain the nature and scope of channel management CM:006 Describe ethical considerations in channel management CR:001 Identify company’s brand promise IM:184 Identify information monitored for marketing decision-making IM:284 Describe methods used to design marketing research studies (descriptive, exploratory, and casual) MK:002 Describe marketing functions and related activities 0425 Marketing Applications: CR:018 Describe the use of technology in customer relationship management EC:015 Explain the concept of organized labor and business EC:017 Explain the concept of Gross Domestic Product EC:023 Explain the impact of the law of diminishing returns EC:072 Describe the nature of taxes EC:084 Explain the economic impact of inter-rate fluctuations X in regard to informational texts, but more needs to be enhanced with the use of not only Shakespeare Festival/Amusement Park unit, but other literary texts. EC:100 Describe the determinants of exchange rates and their effects on the domestic economy FI:093 Explain the nature of balance sheets FI:094 Describe the nature of income statements MK:002 Describe marketing functions and related activities MK:014 Explain factors that influence customer/client/business buying behavior PM:127 Identify methods/techniques to generate a product idea 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: EC:002 Distinguish between economic goods and services EC:005 Explain the principles of supply and demand EC:013 Explain the concept of productivity FI:085 Explain the concept of accounting FI:354 Explain the role of finance in business SM:001 Explain the concept of management ELA.T.10 In informational text, analyze and evaluate the effectiveness of the structure an author uses in his or her exposition or argument, including whether the structure makes points clear, convincing, and engaging. Marketing Cluster: IM:419 Describe the regulation of marketing-information management 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CM:005 Explain legal considerations in channel management CO:057 Analyze company resources to ascertain policies and procedures CR:007 Interpret business policies to customers/clients IM:284 Describe methods used to design marketing research studies X Students meet this standard by evaluating various authors’ exposition or argument in business novels, short stories, and analogies along with informational texts. Examples: The Embezzler, Moneychangers, The Runaway, The Rise of Silas Lapham, The Great Gatsby, The Financier, Then We Came to the End, Dombey and Son, Empire, The Jungle, Storming Heaven, IM:286 Describe types of scales (including rating scales such as Likert scales, semantic differential scales, behavior intention scales, and ranking scales such as paired comparison, forced choice, and comparative scale MK:001 Explain marketing and its importance in a global economy PI:002 Explain factors affecting pricing decisions PI:017 Explain legal considerations for pricing PM:021 Explain the nature of product/service branding PM:042 Describe factors used by marketers to position products/services SE:108 Describe the nature of selling regulations 0425 Marketing Applications: EC:016 Explain the nature of global trade EC:072 Describe the nature of taxes EC:084 Explain the economic impact of interest-rate fluctuations EC:100 Describe the determinants of exchange rates and their effects on the and Thunder on the Mountain [Sampling of books that may be utilized] domestic economy IM:062 Explain techniques for processing marketing data MP:008 Explain the role of situation analysis in the marketing planning process 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry ELA.T.11 Determine an author's point of view or purpose in an informational text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness or beauty of the text. 1439 Business & Marketing Essentials: NF:079 Evaluate quality and source of information 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CM:005 Explain legal considerations in channel management CR:007 Interpret business policies to customers/clients X Students will utilize various informational texts in creating research projects, writing samples, business plans, executive summaries etc. which contain rhetoric to help explain the usefulness of the text in numerous real world CO:057 Analyze company resources to ascertain policies and procedures IM:284 Describe methods used to design marketing research studies IM:286 Describe types of scales (including rating scales such as Likert scales, semantic differential scales, behavior intention scales, and ranking scales such as paired comparison, forced choice, and comparative scale MK:001 Explain marketing and its importance in a global economy PI:002 Explain factors affecting pricing decisions PI:017 Explain legal considerations for pricing PM:021 Explain the nature of product/service branding PM:042 Describe factors used by marketers to position products/services SE:108 Describe the nature of selling regulations 0425 Marketing Applications: EC:016 Explain the nature of global trade EC:072 Describe the nature of taxes contexts. EC:084 Explain the economic impact of interest-rate fluctuations EC:100 Describe the determinants of exchange rates and their effects on the domestic economy IM:062 Explain techniques for processing marketing data MP:008 Explain the role of situation analysis in the marketing planning process 0437 Hospitality and Tourism: 0437.1Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: EC:007 Explain the types of economic systems EC:009 Explain the concept of private enterprise EC:070 Explain the role of business in society EC:107 Explain how organizations adapt to today’s markets FI:354 Explain the role of finance in business NF:083 Explain the role of information systems ELA.T.12 Integrate and evaluate multiple sources of information presented in different media or formats (e.g., visually or quantitatively) as well as in words in order to address a question or solve a problem. PD:025 Explain employment opportunities in business 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CM:002 Explain the relationship between customer service and channel management CM:004 Describe the use of technology in the channel management function CM:005 Explain legal considerations in channel management CM:006 Describe ethical considerations in channel management CR:004 Demonstrate a customerservice mindset CR:005 Reinforce service orientation X Students use virtual business simulations on the computer to analyze and develop solutions for a business by incorporating critical thinking and reasoning skills by evaluating daily operations, finances, and business plans during the simulations. Reading tests are administered as part of the simulation. through communication CR:007 Interpret business policies to customers/clients CR:019 Adapt communication to the cultural and social differences among clients IM:025 Explain the role of ethics in marketing-information management IM:282 Discuss the nature of marketing research problems/issues IM:284 Describe methods used to design marketing research studies IM:281 Describe options businesses use to obtain marketing-research data MK:001 Explain marketing and its importance in a global economy MK:002 Describe marketing functions and related activities MK:005 Explain legal considerations and channel management MP:001 Explain the concept of marketing strategies MP:003 Explain the concept of market and market identification PD:024 Explain employment opportunities in marketing PM:040 Explain business ethics in product/service management PM:206 Explain the nature of corporate branding PR:007 Explain types of advertising media PR:099 Describe the use of business ethics in promotion PR:100 Describe the use of technology in the promotion function SE:062 Acquire product information for use in selling SE:048 Explain the selling process 0425 Marketing Applications: CR:016 Discuss the nature of customer relationship management CR:017 Explain the role of ethics in customer relationship management EC:015 Explain the concept of organized labor and business EC:016 Explain the nature of global trade EC:018 Determine the impact of business cycles on business activities EC:083 Describe the economic impact of inflation on business EI:038 Explain ethical considerations in providing information PI:002 Explain factors affecting pricing decisions PI:015 Describe the role of business ethics in pricing PI:017 Explain legal considerations for pricing PM:207 Describe factors used by businesses to position corporate brands PR:252 Identify types of public relations activities 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business & Marketing Essentials: NF:003 Identify ways that technology impacts business NF:077 Assess information needs NF:079 Evaluate quality and source of information ELA.T.13 By the end of grade 12, read and comprehend literature, including stories, dramas, and poetry, at the high end of the grades 11-12 text complexity range independently and proficiently. ELA.T.14 By the end of grade 12, read and comprehend nonfiction and other informational texts at the high end of the grades 11-12 text complexity range independently and proficiently. NF:080 Apply information to accomplish a task Marketing Cluster: PR:388 Explain the use of storytelling in marketing 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CM:002 Explain the relationship between customer service and channel management CM:004 Describe the use of technology in the channel management function CM:005 Explain legal considerations in channel management X X More needs to be included to meet this standard. Students will show high level of mastery in reading nonfiction novels, short stories, and analogies by demonstrating understanding through the use of written MLA/APA reports, class presentations, and group discussions. CM:006 Describe ethical considerations in channel management CR:004 Demonstrate a customerservice mindset CR:005 Reinforce service orientation through communication CR:007 Interpret business policies to customers/clients CR:019 Adapt communication to the cultural and social differences among clients IM:025 Explain the role of ethics in marketing-information management IM:281 Describe options businesses use to obtain marketing-research data IM:282 Discuss the nature of marketing research problems/issues IM:284 Describe methods used to design marketing research studies MK:001 Explain marketing and its importance in a global economy MK:002 Describe marketing functions and related activities MP:001 Explain the concept of marketing strategies MP:003 Explain the concept of market and market identification PD:024 Explain employment opportunities in marketing PI:015 Describe the role of business ethics in pricing PI:017 Explain legal considerations for pricing PM:040 Explain business ethics in product/service management PM:206 Explain the nature of corporate branding PR:007 Explain types of advertising media PR:099 Describe the use of business ethics in promotion PR:100 Describe the use of technology in the promotion function SE:048 Explain the selling process SE:062 Acquire product information for use in selling 0425 Marketing Applications: CR:016 Discuss the nature of customer relationship management CR:017 Explain the role of ethics in customer relationship management EC:015 Explain the concept of organized labor and business EC:016 Explain the nature of global trade EC:018 Determine the impact of business cycles on business activities EC:083 Describe the economic impact of inflation on business EI:038 Explain ethical considerations in providing information PM:207 Describe factors used by businesses to position corporate brands PR:252 Identify types of public relations activities 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.53 Students will demonstrate knowledge of economics and the impact on hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 1439 Business and Marketing Essentials: BL:003 Explain types of business ownership CR:003 Explain the nature of positive customer relations EC:003 Explain the concept of economic resources EC:005 Explain the principles of supply and demand EC:007 Explain the types of economic systems EC:012 Explain the concept of competition EC:070 Explain the role of business in society EC:106 Explain the nature of business ethics EC:107 Explain how organizations adapt to today’s markets FI:085 Explain the concept of accounting FI:354 Explain the role of finance in business NF:083 Explain the role of information systems OP:017 Explain the concept of production OP:189 Explain the nature of operations PD:021 Explain the rights of workers SM:001 Explain the concept of management Marketing Cluster: MK:005 Explain legal considerations and channel management ELA.T.15 Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence. • Introduce precise, knowledgeable claims(s); establish the significance of the claim(s); distinguish the claim(s) from alternate or opposing claim(s); and create an organization that logically sequences claim(s), counterclaims, reasons, and evidence. • Develop claim(s) and counterclaims fairly and PI:002 Explain factors affecting pricing decisions 0422 Marketing Essentials: CM:006 Describe ethical considerations in channel management CO:039 Write informational messages CO:040 Write inquiries IM:025 Explain the role of ethics in marketing-information management PI:015 Describe the role of business ethics in pricing PM:040 Explain business ethics in product/service management PR:099 Describe the use of business X Students will read various business case studies and will write a report based upon his/her analysis of the case study. Students will determine the course of action using the five step approach to solving business problems. thoroughly, supplying the most relevant evidence for each while pointing out the strengths and limitations of both in a manner that anticipates the audience’s knowledge level, concerns, values and possible biases. ethics in promotion 0425 Marketing Applications: CO:031 Write persuasive messages CO:094 Prepare simple written reports EI:038 Explain ethical considerations in providing information 0437 Hospitality and Tourism: 0437.21 Determine how cultural diversity affects the lodging industry 0437.53 Students will demonstrate knowledge of economics and the impact on the hospitality and tourism; legislation, taxes, and regulations in the hospitality and tourism industry 0437.54 Compile, analyze, and report data to explain economic phenomena and forecast market trends 0437.55 Study the socioeconomic impacts of new public policies, such as proposed legislation, taxes, services, and regulations 0437.56 Examine how tourism financially impacts the economy on both the state and national levels 0437.58 Provide advice and consultation on economic relationships to businesses, public, and private agencies and other employers 1439 Business & Marketing Essentials: CO:053 Participate in group discussions CO:061 Defend ideas objectively CO:088 Select and utilize appropriate formats for professional writing EC:003 Explain the concept of economic resources EC:012 Explain the concept of competition EC:070 Explain the role of business in society EC:105 Describe factors that affect the business environment EC:106 Explain the nature of business ethics MK:001 Explain marketing and its importance in a global economy ELA.T.16 Write informative/explanatory texts to examine and convey complex Marketing Cluster: IM:481 Write marketing research proposals 0422 Marketing Essentials: CO:039 Write informational messages X Students will develop and write business plans, marketing plans, executive ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content. • Introduce a topic; organize complex ideas, concepts, and information so that each new element builds on that which precedes it to create a unified whole; include formatting (e.g., headings), graphics (e.g., figures, tables), and multimedia when useful to aid comprehension. • Develop the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic. • Use appropriate and varied transitions and syntax to link the major sections of the text, create cohesion, and clarify the relationships among complex ideas and concepts. • Use precise language, domainspecific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic. • Establish and maintain a formal style and objective tone while attending to the norms and conventions of the discipline. CO:040 Write inquiries CO:133 Write business letters 0425 Marketing Applications: CO:091 Write Executive Summaries CO:094 Prepare simple written reports IM:292 Identify sources of error in a research project 0437 Hospitality and Tourism: 0437.7 Design and provide customers with brochures and publications, containing travel information, such as local customs, points of interest or foreign country regulations 0437.9 Prepare paperwork pertaining to departmental functions 0437.13 Prepare and negotiate advertising and sales contracts 0437.25 Create a menu 0437.44 Plan an event 0437.45 Inspect layouts and advertising copy and edit scripts, audio and video tapes and other promotional materials for adherence to specifications 0437.46 Plan and prepare advertising summaries, research briefs, contact reports, white papers, pitch/sales letters, new business pitches, management reports, other reports, and create powerpoint presentations for their mock businesses. Students will also design and create business cards, brochures, and flyers for their business. Students will design, develop, and create the contents for a nonpublished website for their business. • Provide a concluding statement or section that follows from and supports the information or explanation presented (e.g., articulating implications or the significance of the topic). and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies 0437.47 Gather and organize information to plan advertising campaigns 0437.51 Compile lists describing product or service offerings 1439 Business and Marketing Essentials: CO:085 Utilize note-taking strategies CO:087 Select and use appropriate graphic aids CO:088 Select and utilize appropriate formats for professional writing CO:089 Edit and revise written work consistent with professional standards CO:090 Write professional emails PD:029 Write a follow-up letter after job interviews PD:030 Write a letter of application Marketing Cluster: CO:175 Prepare contact reports CO:176 Write management reports CO:178 Write white papers CO:179 Write pitch/sales letters IM:290 Explain the nature of marketing research briefs IM:291 Determine usefulness of marketing research briefs IM:390 Prepare written reports for decision-making IM:414 Write executive summary of research report IM:481 Write marketing research proposals PM:218 Create a product/brand plan PM:227 Develop new-product launch plan PM:255 Plan/manage product/brand lifecycle PM:258 Write purchase orders PR:271 Create briefs for outside agencies/consultants SE:486 Write product/service proposal ELA.T.17 Write narratives to develop real or imagined experiences or events using effective technique, well-chosen details, and well-structured event sequences. • Engage and orient the reader by setting out a problem, situation, or observation and its significance, establishing one or multiple point(s) of view, and introducing a narrator and/or characters; create a smooth progression of experiences or events. • Use narrative techniques, such as dialogue, pacing, description, reflection, and multiple plot lines, to develop experiences, events, and/or characters. • Use a variety of techniques to sequence events so that they build on one another to create a coherent whole and build toward a particular tone and outcome (e.g., a sense of mystery, suspense, growth, or resolution. • Use precise words and phrases, effective details, and sensory language to convey a vivid picture of the experiences, events, setting, and/or characters. • Provide a conclusion that follows from and reflects on what is experienced, observed, or SE:283 Prepare sales reports 0422 Marketing Essentials: CO:040 Write inquiries X 0425 Marketing Applications: CO:094 Prepare simple written reports 0437 Hospitality and Tourism: 0437.15 Perform marketing and public relations activities 0437.43 Students will demonstrate knowledge of promotion strategies 0437.44 Plan event 0437.46 Plan and prepare advertising and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies 1439 Business & Marketing Essentials: CO:089 Edit and revise work consistent with professional standards Marketing Cluster: CO:178 Write white papers CO:179 Write pitch/sales letters IM:387 Prepare diaries (e.g. product, media-use, contract) Students will develop and write business plans, marketing plans, executive summaries, and create power-point presentations for their mock businesses. Students will also design and create business cards, brochures, and flyers for their business. Students will design, develop, and create the contents for a non-published website for their business. resolved over the course of the narrative. IM:452 Transcribe conversations/interviews IM:304 Analyze narrative text (e.g. sorting, classifying/categorizing, identifying patterns, interpreting, selecting mechanical analysis approaches) PR:057 Write a press release PR:226 Create a press kit PR:239 Create a public-relations campaign PR:268 Create a public-service announcement PR:388 Explain the use of storytelling in marketing ELA.T.18 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. (Gradespecific expectations for writing types are defined in Text Types and Purposes.) 0422 Marketing Essentials: CO:133 Write business letters CO:039 Write informational messages CO:040 Write inquiries 0425 Marketing Applications: CO:031 Write persuasive messages CO:094 Prepare simple written reports CO:091 Write executive summaries X Students will write research reports on various topics such as marketing research, international trade, economic conditions, and event planning 0437 Hospitality and Tourism 0437.7 design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations 0437.10 identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics and cost and markup factors 0437.13 prepare and negotiate advertising and sales contracts 0437.25 Create a menu 0437.44 Plan an event 0437.45 Inspect layouts and advertising copy and edit scripts, audio and video tapes and other promotional materials for adherence to specifications 0437.46 Plan and prepare advertising and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies 1439 Business and Marketing Essentials: CO:016 Explain the nature of effective written communications CO:061 Defend ideas objectively CO:085 Utilize note-taking strategies CO:086 Organize information CO:087 Select and use appropriate graphic aids CO:088 Select and utilize appropriate formats for professional writing CO:089 Edit and revise written work consistent with professional standards CO:090 Write professional emails PD:027 Complete a job application PD:029 Write a follow-up letter after job interviews PD:030 Write a letter of application PD:031 Prepare a resume Marketing Cluster: CO:175 Prepare contact reports CO:176 Write management reports CO:178 Write white papers CO:179 Write pitch/sales letters IM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout) IM:387 Prepare diaries (e.g. product, media-use, contract) IM:388 Write marketing research briefs IM:390 Prepare written reports for decision-making IM:414 Write executive summary of research report IM:452 Transcribe conversations/interviews IM:481 Write marketing research proposals PM:218 Create a product/brand plan PM:227 Develop new-product launch plan PM:255 Plan/manage product/brand lifecycle PM:258 Write purchase orders PR:057 Write a press release PR:122 Write direct-mail letters PR:166 Execute targeted emails PR:226 Create a press kit PR:239 Create a public-relations campaign PR:268 Create a public-service announcement PR:271 Create briefs for outside agencies/consultants PR:345 Prepare marketing/creative briefs PR:362 Write e-mail marketing copy PR:368 Write copy for advertisements PR:370 Write content for use on the website PR:371 Write content for use in social media PR:372 Write mobile marketing content PR:373 Repurpose content for use in multiple platforms SE:283 Prepare sales reports SE:486 Write product/service proposal ELA.T.19 Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience. 0422 Marketing Essentials: CO:039 Write informational messages CO:040 Write inquiries CO:133 Write business letters 0425 Marketing Applications: CO:016 Explain the nature of effective written communications CO:091 Write executive summaries CO:094 Prepare simple written reports 0437 Hospitality and Tourism: 0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations 0437.13 Prepare and negotiate advertising and sales contracts 0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers 1439 Business and Marketing Essentials: CO:061 Defend ideas objectively CO:085 Utilize note-taking strategies X Students will strengthen writing skills through peer editing and collaborative writing projects. CO:086 Organize information CO:087 Select and use appropriate graphic aids CO:088 Select and utilize appropriate formats for professional writing CO:089 Edit and revise written work consistent with professional standards CO:090 Write professional emails IM:292 Identify sources of error in a research project IM:293 Evaluate questionnaire design Marketing Cluster: CO:175 Prepare contact reports CO:178 Write white papers CO:179 Write pitch/sales letters CO:176 Write management reports IM:304 Analyze narrative text (e.g. sorting, classifying/categorizing, identifying patterns, interpreting, selecting mechanical analysis approaches) IM:388 Write marketing research briefs IM:390 Prepare written reports for decision-making IM:414 Write executive summary of research report IM:428 Assess appropriateness of marketing research for problem/issue (research methods, sources of information, timeliness of information) IM:481 Write marketing research proposals PM:258 Write purchase orders PR:057 Write a press release PR:122 Write direct-mail letters PR:166 Execute targeted emails PR:226 Create a press kit PR:239 Create a public-relations campaign PR:268 Create a public-service announcement PR:271 Create briefs for outside agencies/consultants PR:272 Critique advertisements PR:346 Proof ads PR:362 Write e-mail marketing copy PR:368 Write copy for advertisements PR:369 Critique ad copy PR:370 Write content for use on the website PR:371 Write content for use in social media PR:372 Write mobile marketing content PR:373 Repurpose content for use in multiple platforms PR:345 Prepare marketing/creative briefs SE:067 Prepare sales presentation SE:486 Write product/service proposal SE:283 Prepare sales reports ELA.T.20 Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of 0422 Marketing Essentials: IM:010 Explain the nature of marketing research MK:001 Explain marketing and its importance in a global economy MP:001 Explain the concept of marketing strategies X Students will complete a literature review for his/her Capstone Project. Students will use peer-reviewed articles from various databases to answer their marketing question. Students will complete an Action Research project by the subject under investigation. PM:206 Explain the nature of corporate branding PR:002 Explain the types of promotion PR:007 Explain the types of advertising media SE:017 Explain the nature and scope of the selling function SE:048 Explain the selling process 0425 Marketing Applications: CO:094 Prepare simple written reports CO:175 Prepare contact reports SE:067 Prepare sales presentation SE:119 Create a presentation software package to support sales presentation SE:369 Conduct pre-visit research 0437 Hospitality and Tourism: 0437.6 Plan, describe, arrange, and sell packages and incentives 0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations. 0437.9 Prepare required paperwork collecting primary data to determine if their research supports the secondary data research in their literature review. pertaining to departmental functions 0437.12 Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms 0437.13 Prepare and negotiate advertising and sales contracts 0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers 0437.20 Compare the segments of the industry: motels, hotels, conference centers, bed and breakfasts, resorts, etc. 0437.47 Gather and organize information to plan advertising campaigns 0437.55 Study the socioeconomic impacts of new public policies, such as proposed legislation, taxes, services, and regulations 0437.56 Examine how tourism financially impacts the economy on both the state and national levels 0437.59 Conduct economic or commercial surveys to identify potential markets for products or services 1439 Business & Marketing Essentials: BL:003 Explain types of business ownership CO:085 Utilize note-taking strategies EC:001 Describe the concepts of economics and economic activities EC:002 Distinguish between economic goods and services EC:005 Explain the principles of supply and demand EC:007 Describe the types of economic systems EC:010 Identify factors affecting business’s profit EC:070 Explain the role of business in society EC:104 Discuss the global environment in which businesses operate EC:106 Explain the nature of business ethics MK:001 Explain marketing and its importance in a global economy PD:021 Explain the rights of workers SM:001 Explain the concept of management Marketing Cluster: CO:176 Write management reports CO:178 Write white papers CO:179 Write pitch/sales letters IM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout) IM:387 Prepare diaries (e.g. product, media-use, contract) IM:388 Write marketing research briefs IM:390 Prepare written reports for decision-making IM:446 Plan marketing research study IM:481 Write marketing research proposals PM:218 Create a product/brand plan PM:227 Develop new-product launch plan PM:255 Plan/manage product/brand lifecycle PR:057 Write a press release PR:122 Write direct-mail letters PR:166 Execute targeted emails PR:226 Create a press kit PR:239 Create a public-relations campaign PR:268 Create a public-service announcement PR:271 Create briefs for outside agencies/consultants PR:345 Prepare marketing/creative briefs PR:362 Write e-mail marketing copy PR:368 Write copy for advertisements PR:370 Write content for use on the website PR:371 Write content for use in social media PR:372 Write mobile marketing content ELA.T.21 Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation. PR:373 Repurpose content for use in multiple platforms 0422 MK:001 Explain marketing and its importance in a global economy CM:004 Describe the use of technology in the channel management function IM:010 Explain the nature of marketing research IM: 012 Describe the need for marketing information IM:183 Describe the use of technology in the marketing-information management function IM:284 Describe methods used to design marketing research studies (ie. descriptive, exploratory, and casual) IM:419 Describe the regulation of marketing-information management MP:001 Explain the concept of marketing strategies PM:003 Explain the concept of product mix PM:039 Describe the use of technology in the product/service management function X Students will gather information for their literature review and action research project using various sources which includes, but is not limited to, database peer reviewed articles and Google scholar peer-reviewed articles. Students will submit their work to turnitin.com to ensure that no form of plagiarism exists in their report. PM:040 Explain business ethics in product/service management PR:100 Describe the use of technology in the promotion function PR:007 Explain types of advertising media SE:048 Explain the selling process SE:107 Describe the use of technology in the selling function 0425 Marketing Applications: CR:018 Describe the use of technology in customer relationship management EC:015 Explain the concept of organized labor and business EC:016 Explain the nature of global EC:083 Describe the economic impact of inflation on business EC:100 Describe the determinants of exchange rates and their effects on the domestic economy IM:292 Identify sources of error in a research project (eg response errors, interviewer errors, non-response errors, sample design) MK:002 Describe marketing functions and related activities MK:014 Explain factors that influence customer/client/business buying behavior MP:007 Explain the nature of marketing plans SE:369 Conduct pre-visit research (eg customer’s markets/products, customer’s competitors, and competitors’ offerings) 0437 Hospitality and Tourism: 0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations 0437.13 Prepare and negotiate advertising and sales contracts 1439 Business & Marketing Essentials: BL:003 Explain types of business ownership EC:001 Describe the concepts of economics and economic activities EC:002 Distinguish between economic goods and services EC:005 Explain the principles of supply and demand EC:007 Describe the types of economic systems EC:010 Identify factors affecting business’s profit EC:070 Explain the role of business in society EC:104 Discuss the global environment in which businesses operate EC:106 Explain the nature of business ethics MK:001 Explain marketing and its importance in a global economy PD:021 Explain the rights of workers SM:001 Explain the concept of management Marketing Cluster: CM:004 Describe the use of technology in the channel management function CO:057 Analyze company resources to ascertain policies and procedures CO:088 Select and utilize appropriate formats for professional writing IM:183 Describe the use of technology in the marketing-information management function IM:284 Describe methods used to design marketing research studies IM:285 Discuss the nature of sampling plans IM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout) IM:381 Obtain information from customer databases IM:382 Obtain marketing information from online sources (e.g. search engines, online databases, blogs, forums, listserves, web analytics, social media, geolocation services, etc.) IM:434 Obtain marketing information from publications (e.g. newspapers, magazines—current trends, regulations, consumer issues) MP:039 Use digital tools to aid in market segmentation PR:164 Explain the nature of online advertising PR:281 Describe the use of blogging for marketing communications PR:298 Discuss the use of podcasts/webcasts PR:324 Explain the use of RSS feeds PR:364 Explain the role of business websites in digital marketing PR:365 Explain the use of social media for digital marketing PR:366 Explain the use of video/images for digital marketing ELA.T.22 Draw evidence from literary or informational texts to support analysis, reflection, and research. • Apply Transition English Language Arts for Seniors Reading standards to literature. • Apply Transition English Language Arts for Seniors Reading standards to nonfiction and other informational texts. SE:369 Conduct pre-visit research 0422 Marketing Essentials: CM:001 Explain the nature and scope of channel management CM:002 Explain the relationship between customer service and channel management CM:004 Describe the use of technology in the channel management function CM:005 Explain legal considerations in channel management X Students will use database peer reviewed articles, magazine articles, textbooks, and approved literature to support their viewpoint in ethical debates and for their marketing research reports. CR:004 Demonstrate a customerservice mindset CR:005 Reinforce service orientation through communication CR:007 Interpret business policies to customers/clients CR:019 Adapt communication to the cultural and social differences among clients IM:183 Describe the use of technology in the marketing-information management function IM:281 Describe options businesses use to obtain marketing-research data IM:282 Discuss the nature of marketing research problems/issues IM:284 Describe methods used to design marketing research studies IM:285 Discuss the nature of sampling plans MK:001 Explain marketing and its importance in a global economy MK:002 Describe marketing functions and related activities MK:005 Explain legal considerations and channel management MP:001 Explain the concept of marketing strategies MP:003 Explain the concept of market and market identification PD:024 Explain employment opportunities in marketing PI:002 Explain factors affecting pricing decisions PI:017 Explain legal considerations for pricing PM:206 Explain the nature of corporate branding PR:007 Explain types of advertising media PR:099 Describe the use of business ethics in promotion PR:100 Describe the use of technology in the promotion function SE:048 Explain the selling process SE:062 Acquire product information for use in selling 0425 Marketing Applications: CR:016 Discuss the nature of customer relationship management EC:015 Explain the concept of organized labor and business EC:016 Explain the nature of global trade EC:018 Determine the impact of business cycles on business activities PM:207 Describe factors used by businesses to position corporate brands PR:252 Identify types of public relations activities SE:369 Conduct pre-visit research 0437 Hospitality and Tourism: 0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations 0437.13 Prepare and negotiate advertising and sales contracts 1439 Business and Marketing Essentials: CO:088 Select and utilize appropriate formats for professional writing CO:089 Edit and revise written work consistent with professional standards Marketing Cluster: CO:057 Analyze company resources to ascertain policies and procedures EC:083 Describe the economic impact of inflation on business IM:336 Design qualitative research study ELA.T.23 Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of tasks, purposes, and audiences. IM:465 Develop discussion guide for a qualitative marketing-communications research study 0422 Marketing Essentials: CO:039 Write informational messages CO:040 Write inquiries CO:133 Write business letters 0425 Marketing Applications: CO:091 Write executive summaries CO:094 Prepare simple written reports IM:292 Identify sources of error in a research project IM:293 Evaluate questionnaire design X Students will write narrative, descriptive, expository, and argumentative essays for various marketing projects that pertains to ethical, decision-making, leadership styles, career choices, and marketing research. SE:067 Prepare sales presentation 0437 Hospitality and Tourism: 0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations 0437.13 Prepare and negotiate advertising and sales contracts 0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers 1439 Business and Marketing Essentials: CO:016 Explain the nature of effective written communications CO:061 Defend ideas objectively CO:085 Utilize note-taking strategies CO:086 Organize information CO:087 Select and use appropriate graphic aids CO:088 Select and utilize appropriate formats for professional writing CO:089 Edit and revise written work consistent with professional standards CO:090 Write professional emails Marketing Cluster: CO:175 Prepare contact reports CO:176 Write management reports CO:178 Write white papers CO:179 Write pitch/sales letters IM:332 Create simple questionnaires (e.g. types of questions, question wording, routing, sequencing, length, layout) IM:387 Prepare diaries (e.g. product, media-use, contract) IM:390 Prepare written reports for decision-making IM:414 Write executive summary of research report IM:428 Assess appropriateness of marketing research for problem/issue (research methods, sources of information, timeliness of information) IM:481 Write marketing research proposals PM:218 Create a product/brand plan PM:227 Develop new-product launch plan PM:255 Plan/manage product/brand lifecycle PM:258 Write purchase orders PR:268 Create a public-service announcement PR:057 Write a press release PR:079 Develop an advertising campaign PR:097 Develop promotional plan for a business PR:122 Write direct-mail letters PR:166 Execute targeted emails PR:226 Create a press kit PR:239 Create a public-relations campaign PR:345 Prepare marketing/creative briefs PR:362 Write e-mail marketing copy PR:368 Write copy for advertisements PR:370 Write content for use on the website PR:371 Write content for use in social media PR:372 Write mobile marketing content PR:373 Repurpose content for use in multiple platforms PR:378 Develop a customer retention plan PR:382 Develop digital marketing campaign PR:384 Develop social media plan PR:385 Develop a communications audit plan SE:283 Prepare sales reports ELA.T.24 Initiate and effectively participate in a range of collaborative discussions (oneon-one, in groups, and teacherled) with diverse partners on grade 12 topics, texts, and issues, building on others’ ideas and expressing ideas clearly and persuasively. • Come to discussions prepared, having read and researched SE:486 Write product/service proposal 0422 Marketing Essentials: CR:004 Demonstrate a customerservice mindset CR:005 Reinforce service orientation through communication CR:009 Handle difficult customers CR:010 Handle customer/client complaints X Students will work in groups to discuss and evaluate ethical issues that occur in the workplace. Students will be given various scenarios to determine what is ethical and what is legal. Student will conduct online research from various websites and online material under study; explicitly draw on that preparation by referring to evidence from texts and other research on the topic or issue to stimulate a thoughtful, well-reasoned exchange of ideas. • Work with peers to promote civil, democratic discussions and decision-making; set clear goals and deadlines, and establish individual roles as needed. • Propel conversations by posing and responding to questions that probe reasoning and evidence; ensure a hearing for a full range of positions on a topic or issue; clarify, verify, or challenge ideas and conclusions; and promote divergent and creative perspectives. • Respond thoughtfully to diverse perspectives; synthesize comments, claims, and evidence made on all sides of an issue; resolve contradictions when possible; and determine what additional information or research is required to deepen the investigation or complete the task. SE:110 Establish relationship with customer/client 0425 Marketing Applications: CM:007 Explain the nature of channelmember relationships CR:017 Explain the role of ethics in customer relationship management EI:012 Persuade others EI:028 Explain the nature of stress management EI:038 Explain ethical considerations in providing information EI:062 Demonstrate negotiation skills MK:014 Explain factors that influence customer/client/business buying behavior MK:019 Demonstrate connections between company actions and results MP:007 Explain the nature of marketing plans PM:128 Generate product ideas PR:014 Explain the components of advertisements PR:254 Explain how businesses can databases. Students must present their findings to the class through the use of presentations and role play situations. use trade-show/exposition participation to communicate with targeted audiences SE:046 Sell good/service/idea to individuals SE:073 Sell good/service/idea to groups SE:112 Differentiate between consumer and organizational buying behavior SE:369 Conduct pre-visit research (customer markets/products, customer’s competitors, and competitor’s offerings) SE:359 Discuss motivational theories that impact buying behavior SE:380 Explain the impact of sales cycles SE:404 Identify emerging trends for use in selling SE:893 Demonstrate product SE:895 Close the sale 0437 Hospitality and Tourism: 0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.4 Confer with clients to provide marketing or technical advice 0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required 0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations 0437.13 Prepare and negotiate advertising and sales contracts 0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies 0437.18 Meet with clients to schedule and plan details of conventions, banquets, receptions, and other functions 0437.40 Confer and cooperate and other managers to ensure coordination of hotel activities 0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised 0437.49 Train and direct workers engaged in developing and producing advertisements 0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies, and other employers 1439 Business and Marketing Essentials: PD:017 Make decisions PD:028 Interview for a job Marketing Cluster: CO:053 Participate in group discussions CO:061 Defend ideas objectively CO:114 Handle telephone calls in a businesslike manner CM:020 Develop collaborative relationships with channel members EI:065 Build rapport with suppliers EI:066 Determine and respond appropriately to personality types EI:069 Maintain composure when receiving/delivering bad news EI:070 Manage crisis in client relationships HR:395 Act as a liaison (e.g. between agency and others, between creative department/agency) IM:391 Present findings orally PR:233 Collaborate in the design of collateral materials to promote frequency/loyalty marketing program PR:252 Identify types of public relations activities PR:266 Collaborate in the design of slogan/taglines PR:340 Negotiate terms with media owner PR:341 Participate in community outreach activities ELA.T.25 Integrate multiple sources of information presented in diverse formats and media (e.g., visually, quantitatively, orally) in order to make informed decisions and solve problems, SE:395 Present an advertising campaign to clients 0422 Marketing Essentials: CM:004 Describe the use of technology in the channel management function IM:183 Describe the use of technology X Students will use online web sites, databases, peerreviewed articles through Google Scholar and classroom text books to complete marketing evaluating the credibility and accuracy of each source and noting any discrepancies among the data. in the marketing-information management function IM:284 Describe methods used to design marketing research studies IM:285 Discuss the nature of sampling plans 0425 Marketing Applications: PR:252 Identify types of public relations activities SE:369 Conduct pre-visit research 0437 Hospitality and Tourism: 0437.1 Target markets in hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.7 Design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations 0437.13 Prepare and negotiate advertising and sales contracts 1439 Business and Marketing Essentials: CO:088 Select and utilize appropriate formats for professional writing projects by creating powerpoint presentations and various written reports CO:089 Edit and revise written work consistent with professional standards ELA.T.26 Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used. Marketing Cluster: CO:057 Analyze company resources to ascertain policies and procedures 0422 Marketing Essentials: CR:004 Demonstrate a customerservice mindset CR:005 Reinforce service orientation through communication CR:007 Interpret business policies to customers/clients CR:009 Handle difficult customers CR:010 Handle customer/client complaints CR:019 Adapt communication to the cultural and social differences among clients 0425 Marketing Applications: EI:012 Persuade others EI:038 Explain ethical considerations in providing information EI:062 Demonstrate negotiation skills MK:019 Demonstrate connections between company actions and results (influencing consumer buying X Students will prepare and deliver a sales presentation to the class using the various sales techniques and strategies to persuade members of the class that they need or want the product. A rubric will be utilized to evaluate the presenter’s effectiveness using rhetoric, tone, and word choice. behavior, gaining market share) SE:359 Discuss motivational theories that impact buying behavior 0437 Hospitality and Tourism: 0437.4 Confer with clients to provide marketing or technical advice 0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required 0437.13 Prepare and negotiate advertising and sales contracts 0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies 0437.18 Meet with clients to schedule and plan details of conventions, banquets, receptions, and other functions 0437.40 Confer and cooperate and other managers to ensure coordination of hotel activities 0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised 0437.49 Train and direct workers engaged in developing and producing advertisements 0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies, and other employers 1439 Business and Marketing Essentials: CO:053 Participate in group discussions CO:084 Employ communication styles appropriate to target audience CO:114 Handle telephone calls in a businesslike manner PD:017 Make decisions PD:028 Interview for a job ELA.T.27 Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners can follow the line of reasoning; address alternative or opposing perspectives, and determine if the organization, Marketing Cluster: IM:391 Present findings orally 0422 Marketing Essentials: CR:004 Demonstrate a customerservice mindset CR:007 Interpret business policies to customer/clients CR:019 Adapt communication to the X Students will give oral presentations about various business case studies to the class and present the information in a clear and professional format. The audience (fellow students) will use a rubric to evaluate development, substance, and style cultural and social differences among are appropriate to purpose, clients audience, and a range of formal and informal tasks. 0425 Marketing Applications: EI:012 Persuade others EI:062 Demonstrate negotiation skills PD:019 Demonstrate appropriate creativity SE:067 Prepare sales presentation SE:875 Demonstrate suggestion selling SE:893 Demonstrate product SE:895 Close the sale 0437 Hospitality and Tourism: 0437.6 Plan, describe, arrange, and sell packages and incentives 0437.44 Plan an event 0437.46 Plan and prepare advertising and all promotional materials to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies 0437.47 Gather and organize information to plan advertising campaigns each presenter’s presentation based upon the coherency and clarity. The presenter will discuss the facts and identify the problem along with the possible alternatives, then will select the best possible solution to the case along while presenting arguments to defend his/her decision. 0437.51 Compile lists describing product or service offerings 1439 Business and Marketing Essentials: CO:053 Participate in group discussions CO:086 Organize information CO:088 Select and utilize appropriate formats for professional writing Marketing Cluster: IM:391 Present findings orally PM:258 Write purchase orders SE:111 Determine customer/client needs SE:283 Prepare sales reports ELA.T.28 Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest. SE:486 Write product/service proposal 0422 Marketing Essentials: CM:004 Describe the use of technology in the channel management function IM:183 Describe the use of technology in the marketing-information management function IM:281 Describe options businesses use to obtain marketing research data (primary and secondary research) X Students will create powerpoint presentations, IMovie trailers, brochures, and flyers to convey research found in their written marketing reports. IM:284 Describe methods used to design marketing research studies PI:016 Explain the use of technology in the pricing function PM:039 Describe the use of technology in the product/service management function PR:100 Describe the use of technology in the promotion function SE:107 Describe the use of technology in the selling function 0425 Marketing Applications: PR:252 Identify types of public relations activities SE:119 Create a presentation software package to support sales presentation 0437 Hospitality and Tourism: 0437.15 Perform marketing and public relations activities 0437.16 Formulate, direct, coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers 0437.43 Students will demonstrate knowledge of promotion strategies, planning events 0437.44 Plan an event 0437.45 Inspect layouts and advertising copy and edit scripts, audio, and video tapes and other promotional materials for adherence to specifications 1439 Business and Marketing Essentials: NF:004 Demonstrate basic email functions NF:006 Demonstrate basic web-search skills NF:007 Demonstrate basic wordprocessing skills NF:008 Demonstrate basic presentation applications NF:009 Demonstrate basic database applications NF:010 Demonstrate basic spreadsheet applications NF:085 Use basic operating system Marketing Cluster: NF:037 Demonstrate effective use of audiovisual aids NF:038 Demonstrate basic desktop publishing functions to prepare promotional materials NF:101 Maintain databases of information useful in marketing communications ELA.T.29 Adapt speech to a variety of contexts and tasks, demonstrating a command of formal English when indicated or appropriate. (See Transition English Language Arts Language standards for specific expectations.) 0422 Marketing Essentials: CR:004 Demonstrate a customerservice mindset CR:005 Reinforce service orientation through communication CR:019 Adapt communication to the cultural and social differences among clients 0425 Marketing Applications: EI:012 Persuade others EI:062 Demonstrate negotiation skills PD:019 Demonstrate appropriate creativity SE:067 Prepare sales presentation SE:810 Respond appropriately to prospect’s individual personality type SE:893 Demonstrate product SE:895 Close the sale 0437 Hospitality and Tourism: 0437.1 Target markets in hospitality and tourism industry; marketing X Students will prepare a formal speech using their ipads when giving a presentation to the class or making a school announcement via intercom. strategies; sales techniques; promotion strategies; financial aspects in the industry; event planning 0437.4 Confer with clients to provide marketing or technical advice 0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required 0437.7 design and provide customers with brochures and publications containing travel information, such as local customs, points of interest or foreign country regulations 0437.13 Prepare and negotiate advertising and sales contracts 0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies 0437.18 Meet with clients to schedule and plan details of conventions, banquets, receptions, and other functions 0437.26 Monitoring activities; training, coordinating, and staffing personnel; financial transactions 0437.40 Confer and cooperate and other managers to ensure coordination of hotel activities 0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised 0437.49 Train and direct workers engaged in developing and producing advertisements 0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies, and other employers 1439 Business and Marketing Essentials: CO:084 Employ communication styles appropriate to target audience CO:061 Defend ideas objectively Marketing Cluster: CO:053 Participate in group discussions IM:391 Present findings orally SE:483 Build rapport and credibility with prospect SE:488 Maintain ongoing relationship with client ELA.T.30 Demonstrate command of the conventions of Standard English grammar and usage when writing or speaking. • Apply the understanding that usage is a matter of convention, can change over time and is sometimes contested. • Resolve issues of complex or contested usage, consulting references (e.g., MerriamWebster’s Dictionary of English Usage or Garner’s Modern American Usage) as needed. SE:875 Demonstrate suggestion selling 0422 Marketing Essentials: CO:039 Write informational messages CO:040 Write inquiries CO:133 Write business letters 0425 Marketing Applications: CO:091 Write executive summaries CO:094 Prepare simple written reports IM:292 Identify sources of error in a research project IM:293 Evaluate questionnaire design IM:428 Assess appropriateness of marketing research for problem/issue (research methods, sources of information, timeliness of information) SE:067 Prepare sales presentation 0437 Hospitality and Tourism: 0437.4 Confer with clients to provide marketing or technical advice 0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required 0437.7 Design and provide customers X Students will use Standard English grammar and usage for all written reports, presentations, and marketing projects such as power- points, brochures, flyers, business cards, etc. Students will use various resources such as citationmachine.net, Perdue Online Writing Lab https://owl.english.purdue.e du/owl/, thesaurus.com, dictionary.com, and Microsoft Word spelling and grammar tools. with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations 0437.13 Prepare and negotiate advertising and sales contracts 0437.15 Perform marketing and public relations activities 0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers 0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies 0437.18 Meet with clients to schedule and plan details of conventions, banquets, receptions, and other functions 0437.25 Create a menu 0437.38 Organize and direct worker training programs, resolve personnel problems, hire new staff, and evaluate employee performance in dining and lodging facilities 0437.43 Promotion strategies; planning events 0437.44 Plan an event 0437.46 Plan and prepare advertising and all promotional materials 0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media or product to be advertised 0437.58 Provide advice and consultation on economic relationships to businesses, public and private agencies and other employers 1439 Business and Marketing Essentials: CO:016 Explain the nature of effective written communications CO:061 Defend ideas objectively CO:085 Utilize note-taking strategies CO:086 Organize information CO:087 Select and use appropriate graphic aids CO:088 Select and utilize appropriate formats for professional writing CO:089 Edit and revise written work consistent with professional standards CO:090 Write professional emails PD 027 Complete a job application PD:029 Write a follow-up letter after job interviews PD:030 Write a letter of application PD:031 Prepare a resume Marketing Cluster: IM:391 Present findings orally ELA.T.31 Apply knowledge of language to understand how language functions in different contexts, to make effective choices for meaning or style and to comprehend more fully when reading or listening. • Vary syntax for effect, consulting references (e.g., Tufte’s Artful Sentences) for guidance as needed; apply an understanding of syntax to the study of complex texts when reading. PM:258 Write purchase orders 0422 Marketing Essentials: CO:039 Write informational messages CO:040 Write inquiries CO:133 Write business letters 0425 Marketing Applications: CO:031 Write persuasive messages CO:091 Write executive summaries CO:094 Prepare simple written reports 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry, marketing strategies, sales techniques, X Students will identify and discuss the various writing styles and syntax structures when reading informational and literary texts. Students will also identify various forms of syntax when writing various types of essays and research reports. promotion strategies, financial aspects in the industry, and event planning 0437.3 Demonstrate the concept of market segmentation in the travel and tourism industry 0437.4 Confer with clients to provide marketing or technical advice 0437.5 Converse with customers to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required 0437.13 Prepare and negotiate advertising and sales contracts 0437.15 Perform marketing and public relations activities 0437.16 Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers 0437.17 Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies 0437.38 Organize and direct worker training programs, resolve personnel problems, hire new staff, and evaluate employee performance in dining and lodging facilities 0437.40 Confer and cooperate with other managers to ensure coordination of hotel activities 0437.44 Plan an event 0437.48 Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised 0437.58 Provide advice and consultation on economic relationships to businesses, public, and private agencies and other employers 1439 Business and Marketing Essentials: CO:085 Utilize note-taking strategies CO:088 Select and utilize appropriate formats for professional writing ELA.T.32 Determine or clarify the meaning of unknown and multiple-meaning words and phrases based on grade 12 reading and content, choosing flexibly from a range of strategies. • Use context (e.g., the overall CO:089 Edit and revise written work consistent with professional standards 0422 Marketing Essentials: CR:001 Identify company’s brand promise MK:002 Describe marketing functions and related activities CM:001 Explain the nature and scope X Students are given weekly tests based upon vocabulary from the informational and literary texts. Students use dictionary.com and thesaurus.com to determine the meaning and usage of words. Students determine meaning of a sentence, paragraph or text; a word’s position or function in a sentence) as a clue to the meaning of a word or phrase. • Identify and correctly use patterns of word changes that indicate different meanings or parts of speech (e.g., conceive, conception, conceivable). • Consult general and specialized reference materials (e.g., dictionaries, glossaries, thesauruses), both print and digital, to find the pronunciation of a word or determine or clarify its precise meaning, its part of speech, its etymology or its standard usage. • Verify the initial determination of the meaning of a word or phrase (e.g., by checking the inferred meaning in context or in a dictionary). of channel management CM:006 Describe ethical considerations in channel management IM:184 Identify information monitored for marketing decision-making IM:284 Describe methods used to design marketing research studies (descriptive, exploratory, and casual) 0425 Marketing Applications: CR:016 Discuss the nature of customer relationship management CR:018 Describe the use of technology in customer relationship management EC:015 Explain the concept of organized labor and business EC:017 Explain the concept of Gross Domestic Product EC:023 Explain the impact of the law of diminishing returns EC:072 Describe the nature of taxes EC:084 Explain the economic impact of inter-rate fluctuations EC:100 Describe the determinants of exchange rates and their effects on the domestic economy the multiple meaning of words through collaboration and online resources. FI:093 Explain the nature of balance sheets FI:094 Describe the nature of income statements MK:002 Describe marketing functions and related activities MK:014 Explain factors that influence customer/client/business buying behavior PM:127 Identify methods/techniques to generate a product idea SE:874 Convert customer/client objections into selling points 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry, and event planning 0437.43 Students will demonstrate knowledge of promotion strategies; planning events 1439 Business and Marketing Essentials: BL:003 Explain types of business ownership EC:001 Describe the concepts of economics and economic activities EC:002 Distinguish between economic goods and services EC:005 Explain the principles of supply and demand EC:007 Describe the types of economic systems EC:010 Identify factors affecting business’s profit EC:070 Explain the role of business in society EC:104 Discuss the global environment in which businesses operate EC:106 Explain the nature of business ethics MK:001 Explain marketing and its importance in a global economy PD:021 Explain the rights of workers SM:001 Explain the concept of management ELA.T.33 Acquire and accurately Marketing Cluster: IM:419 Describe the regulation of marketing-information management 0422 Marketing Essentials: Students will use academic use general academic and domain-specific words and phrases, sufficient for reading, writing, speaking and listening at the college- and career-readiness level; demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression. CM:001 Explain the nature and scope of channel management CM:006 Describe ethical considerations in channel management CR:001 Identify company’s brand promise IM:184 Identify information monitored for marketing decision-making IM:284 Describe methods used to design marketing research studies (descriptive, exploratory, and casual) MK:002 Describe marketing functions and related activities 0425 Marketing Applications: CR:016 Discuss the nature of customer relationship management CR:018 Describe the use of technology in customer relationship management EC:015 Explain the concept of organized labor and business EC:017 Explain the concept of Gross Domestic Product EC:023 Explain the impact of the law of diminishing returns EC:072 Describe the nature of taxes X vocabulary that is appropriate for their presentations, written essays, and marketing research reports that includes literature reviews, Action Research reports, and collaborative debates in the classroom. Students will strive for mastery level on a weekly basis. EC:084 Explain the economic impact of inter-rate fluctuations EC:100 Describe the determinants of exchange rates and their effects on the domestic economy FI:093 Explain the nature of balance sheets FI:094 Describe the nature of income statements MK:002 Describe marketing functions and related activities MK:014 Explain factors that influence customer/client/business buying behavior PM:127 Identify methods/techniques to generate a product idea SE:874 Convert customer/client objections into selling points 0437 Hospitality and Tourism: 0437.1 Students will demonstrate knowledge of target markets in the hospitality and tourism industry; marketing strategies; sales techniques; promotion strategies; financial aspects in the industry, and event planning 0437.43 Students will demonstrate knowledge of promotion strategies; planning events 1439 Business and Marketing Essentials: BL:003 Explain types of business ownership CO:090 Write professional emails CR:003 Explain the nature of positive customer relations EC:001 Describe the concepts of economics and economic activities EC:002 Distinguish between economic goods and services EC:005 Explain the principles of supply and demand EC:007 Describe the types of economic systems EC:010 Identify factors affecting business’s profit EC:070 Explain the role of business in society EC:104 Discuss the global environment in which businesses operate EC:106 Explain the nature of business ethics MK:001 Explain marketing and its importance in a global economy PD:021 Explain the rights of workers PD:028 Interview for a job PD:029 Write a follow-up letter after job interviews PD:030 Write a letter of application PD:031 Prepare a resume SM:001 Explain the concept of management Marketing Cluster: IM:419 Describe the regulation of marketing-information management