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EI - 5.06 - shared GHead
EI - 5.06 - shared GHead

markets - Chinhoyi University of Technology
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... Market research will give you the data you need to identify and reach your target market at a price customers are willing to pay. Research provides you with the knowledge and skills needed for the fastpaced decision-making environment. Applied Research • Emphasis on solving practical (specific) prob ...
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... engrossed with a need of demand control or to manipulate demand. Thus need of sales promotion and merchandising is felt. Sales promotion and merchandising is generally done in response to various circumstances and events or demand changes or fluctuations occurring periodically (daily, weekly or seas ...
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...  bait and switch  when a product that is advertised at a great price is “out of stock”  salesperson tries to sell customer a higherpriced alternative  advertised prices cannot be misleading ...
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Marketing strategies - Cambridge University Press

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Pricing science

Pricing science is the application of social and business science methods to the problem of setting prices. Methods include economic modeling, statistics, econometrics, mathematical programming. This discipline had its origins in the development of yield management in the airline industry in the 1980s, and has since spread to many other sectors and pricing contexts, including yield management in other travel industry sectors, media, retail, manufacturing and distribution.Pricing science work is effectuated in a variety of ways, from strategic advice on pricing on defining segments for which pricing strategies may vary, to enterprise-class software applications, integrated into price quoting and selling processes.
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