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www.MarketingHuddle.com [email protected] Social Media Marketing From One Way Marketing to Customer Dialog Introductions 30 Sec. Commercial/USP/Tagline Do You Feel Like The Internet and Social Media is a Bit like Uncharted Territory for You? Page 4 What is Social Media Marketing • Social media marketing uses new media rich online tools and content to engage and foster feedback and buzz from existing and new customers • Social Media Marketing builds trust and ties with online communities to generate exposure, opportunity and sales • Online communities create enduring sales and profits for your company What does Social Media Marketing do for You? • It significantly increases your bottom line if executed properly • Tracks the ROI on your marketing expenses to fine-tune campaigns and achieve even better results • Get instant feedback from your customer base to improve service and sales • Retains existing customers by engaging them • Attracts new customers by capturing their attention online • Builds a trusting and lasting relationship with your customers Reduces your overall marketing budget by as much as 50% by shifting focus from traditional marketing to social media, while increasing sales Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/ Small Business Survey: “What Benefits Have You Seen From Social Media Marketing”? The Missing Ingredient in Typical Social Media Marketing Campaigns MBA-Level Marketing Strategy: • Competitive Advantage • Target Audience • Integrated Marketing Communications www.MarketingHuddle.com/purple-cow What are these media rich social marketing tools? Do Yourself a HUGE Favor: “Focus on Four” SMM Anticipated Growth Rent vs Buy? The Hour Glass System Drive Traffic to Site “Funnel” to Build Your List Qualify Your Opt-In "Every time you submit an article, post to your blog, publish a press release or submit your links to popular social bookmarking sites you are creating online real estate that is going to be out there on the web working for you 24 hours a day, 365 days a year continuously sending traffic and increasing your search engine rankings." Send Free Quality Information Convert to Cash with Your Product Lines! Page 15 Let’s Talk Traffic! Page 16 Guerilla Traffic Tactics - Video • Video Creation and Submission to over 30 Video Sharing Sites – Make sure video is 3 Minutes or less – Include Your Website Address or Phone number at end of video – * Critical * Include your website address in the beginning of description of your video Put your keywords in the title of your video Page 19 YouTube Outranks Even Google Video Source: Alexa.com Do You Know Twitter? Oprah, Larry King, Katie Couric…Using Twitter You Brand Yourself and Get Traffic with Twitter! Page 21 What is Twitter? “You say what you’re doing, in 140 characters or less, and people who are interested in you get those updates… Twitter lets people share moments of their lives… momentous occasions or mundane ones.” Evan Williams, Co-founder of Twitter Think microblogging Your Online Sales Machine • • Incorporate FREE Traffic with Social Media and Online Marketing to Make a Compelling Offer to Your Target Audience. Use an Email Capture System to Follow-up with all leads. Video (Leads) Social Media Your Website Auto Responder Your Marketing System Foundation Page 23 “The Money is in the List” Question: How Are You Maintaining Your Relationship With Your Customers and Prospects? Your Database of “Leads” and “Customers” is Your Most Valuable Asset! Turn Browsers Into Buyers Marketing statistics prove that it takes over five times to have contact with your prospect before they will buy from you…but that was before there was so many “interrupters” around us everyday. Now it takes 3X this amount because our prospect’s attention is spread so thin! According to Chet Holmes, best selling author of The Ultimate Sales Machine, only 3% of people are in the market to buy your products or services at any given time. There’s an additional 7% open to buying your product or service because they are either dissatisfied with the current item or provider or are willing to change. The remaining 90% are either neutral about your offering – meaning they haven’t decided whether they are interested or not, think that they are not interested or know for sure that they’re not interested. With only 3% of your potential prospects and clients ready to buy right now, you need a way to stay visible with the others so that when the time comes for them to buy, they will think of you Start Building Your List With an Automated Direct Response System What is an Automated Direct Response System? Is it Expensive? What are the Benefits? •$1 Trial: •www.EmailFollowupService.com •Helpful marketing tools: • www.MarketingHuddle.com/recommended-resources Smart Businesses • Embrace Social Media Marketing • Early adopters • Involve and commit to natural business allies: – Customers – Prospects – Employees Build your Social Marketing System • Blueprint • Outsourcing:Managed Social Media Marketing Services • Build brand visibility and authority • Link building for traffic and SEO – “linkbait” • Influence and promotion of products/services • Tools to automate Why you need Social Media Marketing as part of your Internet Marketing Mix Social Media Marketing (SMM) and Optimization (SMO) is a critical Internet marketing strategy • • • • • • • • Traffic from the Social Networks Branding and Brand Impressions achieve impressions quickly and also to draw impressions out over the long term for very effective brand awareness campaigns Viral Word of Mouth ”Killer content” moves virally through the initial Social Networks. This is tremendously powerful to have content go viral, as users don’t feel that the information is being pushed at them, but more, it was referred to them by a trusted friend in a trusted network. Links are critical to Search Engine Optimization (SEO). As such, some social media campaigns should be viewed as part of an SEO strategy. The more targeted the anchor text, the better. The great part about leveraging social media is that these links appear completely natural to the search engines. Traffic from the Links This traffic is pretty much set in stone for as long as the link remains live. Tagging and Bookmarking – Good content, when properly distributed in targeted social networks will in many cases be tagged by users who have accounts in those networks. Community Popularity return on attraction to your brand is unparalleled by building community around your brand by leveraging the various social media websites and employing the tools and API’s Reputation Management – Marketers have better reach and control over brand dialogue. Become A Social Media Master • Social Media IS the Future…Look at these facts… • Facebook has 140 Million Active Users Up 89% This Year Alone • Facebook Users Check Their Accounts 3-4 Times Daily • They Spend an Average of 19+ Minutes Per Visit • Facebook signs up 250,000 New Users Sign up at Facebook Every Day • Twitter Grows at 300K New Users Per Month Almost All Influencers or “Sneezers” • Over 4,000,000 Tweets Every Day • YouTube 75M Videos 150K Per Day Bigger Than TV Network - $4.3B In Ad Spend 2008 • There are approximately 12.9 Million Active Blogs in Existence With More 5 Billion Readers …More Than Newspapers, Magazines and Books Combined Per May 2009 Is This Your Business? If so…you’re working too hard and don’t have to. Social Media Dashboard www.MarketingHuddle.com/SocialMediaDashboard (free) Your Impression of Social Media for Business before my presentation: And now…you can do it! How Can I Help You With Your Social Media Marketing? www.MarketingHuddle.com [email protected] Buy my Book TODAY, and receive a $97 Facebook Marketing BONUS package! www.MarketingHuddle.com/AmazonBookBonusPackage