Download PPT - Your Ticket to Work

Marketing Your Employment Network
Ticket Program Manager (TPM)
Social Security’s Ticket to Work Program
Objectives
Content
 Define a marketing strategy
 Describe the five steps to a marketing strategy
 Employ suggestions for strengthening marketing efforts
Application
 Identify at least one new way to market your organization to
the community
 Track the success of any new methods
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What is Marketing?
• Marketing – A social process involving the activities
necessary to enable individuals and organizations to obtain
what they need and want through exchanges with others
and to develop ongoing exchange relationships.
• Marketing is the process of getting consumers interested in
your products or services.
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5 Steps to Marketing Strategy
1.
Describe the organization’s target market
2.
Describe what sets the organization apart from other agencies
in the area
3.
Explain the benefit of the agency’s programs and services
4.
Create a complete marketing budget
5.
Describe ways the organization will position its programs and
services in the community
4
Describe Target Market
Step 1
Demographic Information
 Age
Step 2
 Gender
 Income
Step 3
 Family composition
 Education
Step 4
 Lifestyle
 Geographical location
Step 5
 Ethnicity
5
Set Your Organization Apart
Step 1
Unique Features
 Location
Step 2
Step 3
 Social Economic Status
 Community Affiliations and
Partnerships
 Funding Sources
Step 4
Step 5
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Explain Benefits of Programs and
Services
Step 1
Step 2
Step 3
Step 4
Step 5
 Increase the community
employment base by _%
 Decrease the level of poverty
by increase employment
opportunities
 Contributed $_ to the
community through
contributions to the ____
 Increase the job base by
working with philanthropic
community partners such as
___
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Create Marketing Budget
Step 1
Line Items
 Market research
Step 2
Step 3
 Branding
 Advertising: print, social
media, website
 Events
Step 4
 Return on investment (ROI)
Step 5
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Example of Market Budget Template
9
Promote Your Agency to the Community
Step 1
Examples of Positioning
Programs and Services
Step 2
 Promoting the mission, vision
and values of the agency
 Recognizing employers
Step 3
Step 4
 Philanthropic endeavors
 Community participation
Step 5
10
Social Media Marketing
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What is Social Media Marketing?
 Social media marketing is the process of gaining website
traffic, attention or sales through social media sites such as
Twitter, Facebook, Instagram, Pinterest, or others.
• Successful Social media marketing strategies:
○
Creating content that attracts attention
○
Creating content that readers and visitors want to
share across their social networks
○
Influencing social media trends in your business
sector
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Benefits of Social Media Marketing
 Can be an inexpensive way
to reach a large number of
consumers and potential
clients
 Paperless
 Easily connect with other
Employment Networks, State
VR agencies and employers
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Ways to Jumpstart Social Media
 Figure out if anyone on your staff has the skills needed to
manage social media platforms and marketing campaigns.
 If you already have a social media presence, build off of
that.
 Create a social media policy that will keep your followers
safe i.e. rules for posting such as when posts should be
removed, when followers should be blocked, etc.
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Connect with Ticket to Work
 Facebook: https://www.facebook.com/yourtickettowork
 Twitter: https://twitter.com/tickettowork
 LinkedIn: https://www.linkedin.com/grp/home?gid=2414641
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Questions/Comments/Ideas
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