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Tools And Implementation for Direct Marketing WAWGG 2010 Annual Meeting February 4, 2010 Social Media Not TV Not Radio Not Print Rebecca Gunselman Social Networking Global Interaction Communication FREE If you build it, they will come BE THERE! My methods of communication Web Site Email blasts Facebook Twitter Web Site Fresh and accurate, update at least quarterly Email Blast use as needed to notify about events, new releases , wine press, etc Constant Contact, Vertical Response facebook Friend page, easy to monitor, update at least weekly facebook fan page Twitter Warning! requires constant supervision, u r on call follow & followers, needs application to monitor chatter TweetDeck, Hoot In this global marketplace, social networking is the cornerstone of communication. Actively participating in social media is vital to staying connected to your customer!