Download Successful Social Media means Being Social

Successful Social Media means
Being Social
View the article
www.business2community.com/socialmedia/social-media-its-highmaintenance-0573514
Why First
Simon Sinek the science of the Golden Circle
Broadcasting the Brand IDEAL
Ask yourself:
• What are my brand ideals?
• What does this brand stand for?
• What do they live by?
• Why do they do what they do?
Remember 2/3 great like minded messages, 1/3
selling or marketing your product or service.
(don’t be a carnival barker/megaphone head)
Check out Jim Stengel, P&G VP Marketing- Grow
Broadcasting the Brand Ideal
on Social Networks
The goal is to connect and market to like minded
people (your demographic).
• Identify who your brand wants to connect with
• Tell them why you do what you do
• Build a conversation of two way communication
Communicating a brand ideal greater than yourself or
your company will allow people
to embrace the brand
What a Meme is
A Meme is a visual used on facebook, twitter,
and pinterest to communicate.
Memes people like will get likes, shares,
retweets, etc.
Dog Lovers https://www.facebook.com/pages/DogLovers/149397018555026
Getting Social
Virality = Impressions (views)
Virality = Shares (how often are your pins, posts,
tweets being shared, retweeted, repinned?)
Social Means interaction
• Two Way Communication
• Build the conversation
• Keep up the communication
(don’t say how cool you are)
• Get other people to say how “cool you are”
How to make Memes for free
Several tools that can be used:
• Microsoft Paint (free default in Windows 7)
• Desktop Publisher (free Microsoft Office)
On a Mac:
• iPhoto
On Mac or PC I prefer to use Photoshop
• Ability to clone over bad spots and dates
What if I don’t want to make Memes?
You can share other peoples memes.
Part of the 2/3 content rule & two way communication
is finding content your demographic will enjoy and
sharing it on your page.
It is important to look around and follow pages that your
demographic will like.
THEN Share it on Multiple Platforms
What Social Channels Should I use?
• Facebook
• Twitter
• Pinterest
• Google Plus ( & set up Google Authorship)
Other Channels
• Tumblr
• Instagram
• Vine
• YouTube
How to Streamline the Process
Make and Program your posts ahead
 On Facebook you can prescehdule posts.
You can program your Facebook setting to
auto post to Twitter for you.
Another option is to program Pinterest to auto
post to Facebook and Twitter
Also tools like IFTTT.com, Hootsuite, SMQUE
Be sure to use #Hashtags…….
#hashtags
A #hashtag is a way for people searching for a
subject matter to find relevant Tweets.
Recently Facebook began recognizing Hastags.
So does Pinterest, and so does Google.
Tweet Example: I am speaking at SCV Internet
Marketers #meetup tonight on Social
Marketing. #socialmarketing #seo
#barnes&noble #valencia #santaclarita
@handles and @mentions
@Handles are the usernames of the Twitter account
You can mention people in a Tweet or Post using the
@handle. You can view the @mention on Twitter
Facebook uses @handles to help label people
However, their @handles will not always be the same
account name on Facebook as it is on Twitter.
Twitter Ex: @2199web
Facebook Ex: facebook.com/2199web
Now that you know what to do
How do I get Traffic,
Brand recognition,
And
How do I convert that into sales???
Pinch of Yum post pictures on their blog, great
images and content, pin pictures to Pinterest
board, tweet them, post them on Facebook
Traffic comes for the Valued Content
Give the consumer or prospect what they want.
They Share…
More people follow your brand…
They also share with their friends & followers...
Those advocates and new followers go into the Sales funnel.
Note: NOT ALL SALES ARE MONETARY
Sales can be as simple as trading email for content. You
post, they like or they share it and that is the sale. Maybe I
sold you on why to follow/like my page, because I have
content that you want. Now you tell your likeminded
friends. Social Marketing is Social + Marketing.
What can I do with YouTube
•
•
•
•
Grow your brand
Video content about your product or service
Advertising
Get your trusted face in front of people
(Google authorship) and on Video
• Tell your story
• Share on multiple social channels
• Explore the abilities of Google Hangouts
What can I do with all of this???
• Build brand awareness
• Build brand recognition
Be sure that your brand name is in the story they tell.
Ex: Tom’s Shoes
• Sell more, market lots more to people that may be out of
your reach but in your demographic – target marketing
• Become an Authority on a subject = more traffic
• Be the source for the content they want that fits your
branding and company ideals
• Tell the world why you do what you do, network,
communicate, and build brand recognition!