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What is "Social Marketing"? How is social marketing applied to public health programs? What is your success strategy for promoting your community health program? Social marketing is similar to commercial marketing which is defined as a set of processes for creating, communicating, and delivering value to customers (Mckenzie, Neiger, & Thackaray, 2013). Social marketing is such a broad term that uses many different methods of communicating to customers that it is truly difficult to describe. The authors of our textbook define social marketing as a method that uses marketing principles to design programs that facilitate voluntary behavior change for improved personal or societal well being (McKenzie, Neiger, & Thackaray, 2013). Social media products used to market products can include, Facebook, blogs, podcasting, websites, Twitter, texting, LinkedIn, Pinterest, YouTube, and more. Many people are under the false assumption that business marketing strategies and public health has little in common and are unrelated. In fact, public health has countless of products being provided to its customers (public) and readily available for marketing. Marketing these products (services) could improve the professional standing in society for public health professionals; if only the profession would embrace the reality, that our profession needs to market itself. Immunizations, property maintenance, vector control, communicable disease prevention, septic system management, and food safety are just a few services local health departments provide the public. For example, many local health departments across this country identify the dirtiest restaurants in their jurisdictions by posting those inspection reports online or working with local media to do newspaper or TV spots. In this case, the public only sees what is wrong with the restaurant and associates public health and the environmental health specialists’ job with negative stories and poor enforcement of regulations. By using social media marketing techniques, what if public health started promoting food safety, clean operations, and the estimated number of people who were prevented from getting an illness by the environmental health specialists doing a good job. Media outlets can be invited to tagalong with an EH Specialist for several inspections and then the health department can use those media reports as part of their social marketing on Facebook, Twitter, and their webpage. Over time, if the restaurant community begins to see the positive press some restaurants are receiving by participating in social media marketing, it’s quite possible their behavior will change and they will begin to keep their facility cleaner and may even request the inspectors to bring the media into their place. Social media strategy plays a vital role in my Rocky Mountain Spotted Fever (RMSF) reduction intervention program on San Carlos Apache Reservation. This community has its own Facebook page that connects the residents and plays a critical role in how information is disseminated. To increase awareness and collect survey data I will use Facebook to push out the marketing materials (education brochures) and recruit a volunteer (stakeholder) to maintain the RMSF part, which will be created, on their Facebook page and be available to answer questions posted by the public. In addition, I will also recruit an individual (younger generation) to monitor and manage Twitter feeds and respond to residents concerns or questions. It is my personal belief that in this fastpaced technological era we live in, public health professionals need to become more familiar with social media communication tools and learn how to better use them in our daily work. For example, by quickly responding and answering residents questions on Facebook or Twitter about RMSF and the program I am marketing, customer satisfaction will be high because will feel like we care to take the time and answer their concerns which will hopefully increase participation. My philosophy is simple: use social media to communicate stories and be truthful and authentic which will help set the tone and messaging of the product I am selling….dog tick collars, property pesticide treatments, enhanced diagnosing of RMSF by medical professionals, and improved care of dogs. As stated by the authors of our textbook, social marketing differs from commercial marketing (p.312) in several ways, however, one particular similarity that is seen in both of these principles is the unpredictability in which the target audience responds to marketing strategies. Research can minimize and even predict target audiences reaction to a marketing strategy, but if not managed properly social media can quickly turn a positive into a negative. Caution and training is needed for using social marketing in public health and part of my program would be to include a comprehensive training program for the individuals and stakeholders identified to manage my social marketing component of this intervention program. McKenzie, J. F., Neiger, B. L., & Thackeray, R. (2013). Planning, Implementing, and Evaluating Health Promotion Programs. Glenview: Pearson Education, Inc