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Social Media Marketing
From One Way Marketing to Customer Dialog
Introductions
30 Sec. Commercial/USP/Tagline
Do You Feel Like
The Internet and
Social Media is a Bit
like Uncharted
Territory for You?
Page 4
What is Social Media Marketing
• Social media marketing uses new media rich online
tools and content to engage and foster feedback and
buzz from existing and new customers
• Social Media Marketing builds trust and
ties with online communities to generate
exposure, opportunity and sales
• Online communities create
enduring sales and profits for your
company
What does Social Media Marketing
do for You?
• It significantly increases your bottom line if
executed properly
• Tracks the ROI on your marketing expenses
to fine-tune campaigns and achieve even
better results
• Get instant feedback from your customer
base to improve service and sales
• Retains existing customers by engaging
them
• Attracts new customers by capturing their
attention online
• Builds a trusting and lasting relationship
with your customers
Reduces your overall marketing budget by as much as
50% by shifting focus from traditional marketing to social
media, while increasing sales
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
Small Business Survey:
“What Benefits Have You Seen From Social Media Marketing”?
The Missing Ingredient in Typical
Social Media Marketing Campaigns
MBA-Level Marketing Strategy:
• Competitive Advantage
• Target Audience
• Integrated Marketing Communications
www.MarketingHuddle.com/purple-cow
What are these media rich social
marketing tools?
Do Yourself a HUGE Favor:
“Focus on Four”
SMM Anticipated Growth
Rent vs Buy? The Hour Glass System
Drive Traffic to Site
“Funnel” to Build
Your List
Qualify Your
Opt-In
"Every time you submit an article, post
to your blog, publish a press release or
submit your links to popular social
bookmarking sites you are creating
online real estate that is going to be out
there on the web working for you 24
hours a day, 365 days a year
continuously sending traffic and
increasing your search engine rankings."
Send
Free Quality
Information
Convert to Cash with Your
Product Lines!
Page 15
Let’s Talk Traffic!
Page 16
Guerilla Traffic Tactics - Video
• Video Creation and Submission to over 30
Video Sharing Sites
– Make sure video is 3 Minutes or less
– Include Your Website Address or Phone
number at end of video
– * Critical *
Include your website
address in the beginning
of description of your video
Put your keywords in
the title of your video
Page 19
YouTube Outranks Even Google Video
Source: Alexa.com
Do You Know Twitter?


Oprah, Larry
King, Katie
Couric…Using
Twitter
You Brand
Yourself and Get
Traffic with
Twitter!
Page 21
What is Twitter?
“You say what you’re
doing, in 140
characters or less,
and people who are
interested in you get
those updates…
Twitter lets people
share moments of
their lives…
momentous occasions
or mundane ones.”
Evan Williams,
Co-founder of
Twitter
Think microblogging
Your Online Sales Machine
•
•
Incorporate FREE Traffic with Social Media and Online
Marketing to Make a Compelling Offer to Your Target
Audience.
Use an Email Capture System to Follow-up with all
leads.
Video (Leads)
Social Media
Your Website
Auto
Responder
Your Marketing System Foundation
Page 23
“The Money is in the List”
Question:
How Are You Maintaining Your
Relationship With Your Customers and
Prospects?
Your Database of
“Leads” and
“Customers”
is
Your Most Valuable
Asset!
Turn Browsers Into Buyers
Marketing statistics prove that it takes over five times to have contact with your
prospect before they will buy from you…but that was before there was so many
“interrupters” around us everyday. Now it takes 3X this amount because our prospect’s
attention is spread so thin!
According to Chet Holmes, best selling author of The Ultimate Sales Machine, only 3%
of people are in the market to buy your products or services at any given time.
There’s an additional 7% open to buying your product or service because they are either
dissatisfied with the current item or provider or are willing to change.
The remaining 90% are either neutral about your offering – meaning they haven’t
decided whether they are interested or not, think that they are not interested or know
for sure that they’re not interested.
With only 3% of your potential prospects and clients ready to buy
right now, you need a way to stay visible with the others so that
when the time comes for them to buy, they will think of you
Start Building Your List With an
Automated Direct Response System
What is an Automated Direct Response
System?
Is it Expensive?
What are the Benefits?
•$1 Trial:
•www.EmailFollowupService.com
•Helpful marketing tools:
• www.MarketingHuddle.com/recommended-resources
Smart Businesses
• Embrace Social Media Marketing
• Early adopters
• Involve and commit to natural business
allies:
– Customers
– Prospects
– Employees
Build your Social Marketing System
• Blueprint
• Outsourcing:Managed Social Media
Marketing Services
• Build brand visibility and authority
• Link building for traffic and SEO – “linkbait”
• Influence and promotion of products/services
• Tools to automate
Why you need Social Media Marketing as
part of your Internet Marketing Mix
Social Media Marketing (SMM) and Optimization (SMO) is a
critical Internet marketing strategy
•
•
•
•
•
•
•
•
Traffic from the Social Networks
Branding and Brand Impressions achieve impressions quickly and also to draw
impressions out over the long term for very effective brand awareness campaigns
Viral Word of Mouth ”Killer content” moves virally through the initial Social Networks.
This is tremendously powerful to have content go viral, as users don’t feel that the
information is being pushed at them, but more, it was referred to them by a trusted friend
in a trusted network.
Links are critical to Search Engine Optimization (SEO). As such, some social media
campaigns should be viewed as part of an SEO strategy. The more targeted the anchor text,
the better. The great part about leveraging social media is that these links appear
completely natural to the search engines.
Traffic from the Links This traffic is pretty much set in stone for as long as the link
remains live.
Tagging and Bookmarking – Good content, when properly distributed in targeted social
networks will in many cases be tagged by users who have accounts in those networks.
Community Popularity return on attraction to your brand is unparalleled by building
community around your brand by leveraging the various social media websites and
employing the tools and API’s
Reputation Management – Marketers have better reach and control over brand
dialogue.
Become A Social Media Master
•
Social Media IS the Future…Look at these facts…
•
Facebook has 140 Million Active Users Up 89% This Year Alone
•
Facebook Users Check Their Accounts 3-4 Times Daily
•
They Spend an Average of 19+ Minutes Per Visit
•
Facebook signs up 250,000 New Users Sign up at Facebook Every Day
•
Twitter Grows at 300K New Users Per Month Almost All Influencers or “Sneezers”
•
Over 4,000,000 Tweets Every Day
•
YouTube 75M Videos 150K Per Day Bigger Than TV Network - $4.3B In Ad Spend 2008
•
There are approximately 12.9 Million Active Blogs in Existence With More 5 Billion Readers
…More Than Newspapers, Magazines and Books Combined
Per May 2009
Is This Your Business?
If so…you’re working too hard and don’t have to.
Social Media Dashboard
www.MarketingHuddle.com/SocialMediaDashboard
(free)
Your Impression of Social
Media for Business before my
presentation:
And now…you can do it!
How Can I Help You With Your
Social Media Marketing?
www.MarketingHuddle.com
[email protected]
Buy my Book TODAY, and receive a $97 Facebook Marketing BONUS package!
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