Download Which of the following distinguishes institutional advertising from

1
Created by Boundless
Which of the following distinguishes institutional advertising from product­oriented
advertising?
A
Institutional advertising is designed to persuade
audiences to support an institution's viewpoint.
B
Institutional advertising is designed to explicitly sell
products to consumers and businesses.
C
Institutional advertising sells to both national and local
audiences.
D
Institutional advertising expresses the mission of the
organization using a consistent message.
2
Created by Boundless
The marketing process that involves paying to disseminate a message that
identifies a brand (product or service) or an organization being promoted to many
people at one time is known as __________.
3
A
public relations and publicity
B
personal selling
C
direct marketing
D
sales promotion
E
advertising
Created by Boundless
Advertising that attempts to create public interest for and increase public
awareness around a new product or product category is referred to as
A
comparative advertising.
B
product advertising.
C
pioneering advertising.
D
competitive advertising.