Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Aerial advertising wikipedia , lookup
Ad blocking wikipedia , lookup
Advertising campaign wikipedia , lookup
Radio advertisement wikipedia , lookup
Television advertisement wikipedia , lookup
Advertising management wikipedia , lookup
Alcohol advertising wikipedia , lookup
Criticism of advertising wikipedia , lookup
Online advertising wikipedia , lookup
Advertising to children wikipedia , lookup
Targeted advertising wikipedia , lookup
METU/SFL DBE February, 2017 REPEAT GROUP WEEKEND HOMEWORK I INSTRUCTOR’S COPY PART A. GENERAL VOCABULARY REVISION I. Mark the choice that gives the synonym for the underlined words. 1. The boy could not find a plausible explanation for his misconduct. a) accompanying b) mutual c) achievable d) logical 2. The management consultants are closely involved in the decision making process. a) attempting b) participating c) exchanging d) competing 3. Governments should adopt policies that will prevent racial and religious intolerance and discrimination. a) unfairness b) conclusion c) evidence d) interaction 4. Coal prices have remained steady in the last few months. a) innate b) widespread c) constant d) startling 5. Mutual respect and understanding is essential to a healthy relationship. a) two-sided b) tolerant c) determined d) dominating II. Fill in the blanks with the correct forms of the words given in parentheses using prefixes. Lack of success at school is one of the most common factors that prevent children from making the best of future opportunities. In addition, children who perceive themselves as 1)______________________ (successful) at school tend to develop psychological problems. Therefore, those who are concerned about the well-being of young people and society should not 2)______________________ (regard) the importance of success in students’ lives. According to educators, the most important reason for lack of success at school is the discouraging attitudes of parents. When a child has an underlying belief that s/he is not all that good at school, s/he will stop trying hard. This will eventually cause him/her to become a/an 3)______________________ (responsible) person. Children who seek more support from their families actually send out certain signs to be understood, such as developing a/an 4)______________________ (regular) life style. They may start to sleep late at night or to have eating 1 disorders. They tend to show 5)______________________(social) behavior and refuse to 6)______________________ (operate) with their siblings in house-chores and responsibilities. They may also become intolerant, aggressive and 7)______________________ (patient). Educators warn that if families are not able to read these signs as a cry for help, and react negatively rather than in a supportive manner, children may face greater problems in their adolescence. III. Below is a text about the importance of success. Fill each gap with a word from the box below. Do not change the form of the word. Use each only ONCE. There are more words than you need. resist dealers implementation acquired convenient opponents favor conservative displayed An interactive whiteboard is a board that is connected to a computer and projector. Everything on the computer screen can be 1)______________________ on the interactive whiteboard. The teacher and learners can write on the interactive board using a pen or finger. Using an interactive whiteboard in class is a/an 2)____________________ way of teaching because it helps to transfer information in a more enjoyable and easier way. Interactive whiteboards are used in classrooms at all levels of education. Thus, many countries have replaced traditional whiteboards with the interactive ones. However, there are also people who do not approve of the 3)____________________ of whiteboards in classes. Some teachers 4)____________________ using interactive whiteboards because they believe it will be difficult for them to learn how to teach through it. The 5)___________________ of the new classroom technologies also claim that while these boards make teaching easier for the teachers, there is not much of a positive impact on the learning side. They say the governments should use this money to improve the physical conditions of schools instead. On the other hand, teachers who support this technology in classes claim that their colleagues are 6)____________________ and thus, do not embrace the changes that advances in technology bring. They insist that using interactive whiteboards in classes will actually work both in 7)____________________ of the teacher and the student in the classroom. 2 PART B. VERB FORMS I. Read the texts below and fill in the blanks with the correct forms of the verbs in brackets. Rowan Atkinson, English comedy actor, was born in 1955. By the time he was thirteen, he (1)____________________ (win) a scholarship to a private school. After he (2)____________________ (attend) the school for a while, he got involved in acting. When he was seventeen, he was already acting in a play at the Edinburgh Festival. Although his teachers at high school had predicted that he would be a successful actor, Rowan (3)____________________ (choose) to have a career in acting. Instead, he decided to go to Oxford in order to get a degree in electronic engineering, as he (4_____________________ (plan) it for a long time. It was at Oxford that he met screenwriter Richard Curtis, with whom he (5)____________________ (perform) comedy revues at the Oxford Playhouse, and a short time later, he (6)____________________ (offer) leading roles in two British television comedies. * * * Dear Kate, Here I am in our newly fitted kitchen. It now (7)________________ (look) perfectly fine after spending lots and lots of time and money. You know, redecorating (8)__________________ (always / take) too much time and money. Anyway, it is worth all this trouble… Now, Michael is busy cooking while I (9)________________ (write) this letter to you! Surprised? Well, actually, he’s doing an Italian cooking course this year. He’s so enthusiastic that it’s hard for me to keep him away from the kitchen. He (10)________________(try / constantly) new recipes, but I really get tired, since I have to clean up the mess in the kitchen after he’s done. Still, I should thank God, as his meals usually taste delicious. Anyway, I have to stop now, because we (11)_________________ (expect) some friends for dinner. I (12)________________ (think) I’d better go and check out what Michael is up to! Love Sally 3 II. Read the text below and fill in the blanks with the correct form of the verbs in brackets. The first man (1)_________________ (jump) out of an aeroplane when travelling at a speed greater than sound was Arthur Ray Hawk. Until that time, jumps of this sort (2)_________________ (regard) as impossible but this outstanding United States Navy pilot proved to the world that such jumps (3)_________________ (be) possible. During an air show over Mississippi in 1954, Hawk (4)_________________ (fly) an entirely new type of plane when, at 40,000 feet, the nose of the plane went down sharply. As Hawk tried (5)_________________ (pull) the plane out of the dive, he noticed the speedometer going up very fast. A few minutes later, it reached a speed faster than sound. As he was trapped in his seat, and hanging upside-down, the pilot (6)_________________ (be able / press) the button that would put the plane on automatic pilot. Near him, however, there was another button (7)_________________ (use) only in times of great danger. Hawk pressed it, the glass shell above his head opened up and he was thrown up into the air. Then he went down with great speed, trying to pull the ribbon which would open his parachute. Although he (8)_________________ (fail) in his attempt, he was fortunate because if his parachute (9)_________________ (open), at that rate of speed, it would have been torn to pieces by such a strong wind. At about 29,000 feet, Hawk managed (10)_________________ (open) his parachute. Soon afterwards, he landed safely in a field of cotton. PART C. DIALOGUE COMPLETION / RESPONSE TO A SITUATION I. Complete the dialogues below with ONE statement or question. 1. Man: Hello. I‘d like to get my student ID please. Woman: Sure. ________________________________________________________? Man: Yes, here are the documents. This is my photograph, and this is the bank receipt. 2. Woman: Excuse me, ___________________________________________________ Man: You can take either the bus or the subway to go to the National Library, but you must hurry because it closes at noontime. II. Respond to the following situation in ONE statement or question. One of your friends has failed his driving test and he looks very upset. You want to encourage him for the next test, so you say: ____________________________________________________________________. 4 PART D. CLOZE TEST I. Read the text below on types of advertising and fill each gap with ONE word. Contractions such as don’t, can’t count as one word. Every successful business uses some form of advertising since it creates an avenue for companies to be in contact with current and potential customers. The old saying is true; out of sight, out of mind. Companies have to constantly keep their name and image in front of people. (1)________________ they will be forgotten. Advances in technology have made advertising (2)________________ easier and more cost effective. It can still be quite expensive, though. Therefore, the type of advertising one chooses depends on the amount of money the management can put aside for publicity. Below are some of the types of advertising most commonly used. Word of mouth Stop for a minute and think about your doctor, dentist, mechanic, hair stylist, and anyone else who provides you with a service. Most likely you did not look through the yellow pages or newspaper advertisements (3)________________ find these people. You probably asked a trusted friend or a relative (4)________________ they could recommend a good hair dresser or a dentist. Maybe, you didn’t even have to ask because when people are happy with the service they have received, they usually (5)________________ other people about it. Actually, word of mouth is a very effective form of advertising, and it (6)________________ cost anything. Naturally, business owners can't buy word of mouth advertising, (7)________________ they can get their customers to talk about their products or services. Television advertising Television advertising has long been considered the most effective mass-market advertising format because (8)________________ its ability to reach a large number of potential buyers. However, the introduction of digital video recorders such as TiVo, which allows viewers (9)________________ skip advertisements, has begun to diminish the reach and effectiveness of TV advertising for themarketer as well as the consumer. Endorsements Endorsement is similar to word of mouth promotion, but it costs money. Having a product or service endorsed (10)________________ a celebrity can increase sales and product awareness. However, some companies (11)________________ afford to have a major celebrity promoting their product, so they use local celebrities instead. Online Advertising Advertising online is (12)________________ increasingly popular method for promoting a business. There are many forms of online advertising. For example, banner ads are image ads displayed on web pages. Social network marketing is another trendy form of Internet advertising, (13)________________ includes using sites (14)________________ Facebook, Twitter, and LinkedIn to promote a product or service. In brief, the type of advertising a company chooses is closely related to (15)________________ much the management wants to spend on advertising. If a company needs mass-market exposure and has the capital, television advertising is probably a good fit. On the other hand, for a local company on a limited budget, a customer referral program to stimulate word of mouth might be a better option. 5 PART E. PARAGRAPH COMPLETION Circle the choice that completes each paragraph most logically. 1. In order to survive in the mountains, certain key points have to be applied. One of them is protecting yourself against cold weather. The wind can lower temperatures by more than 20°C so wind and waterproof clothing is essential. __________. Because of this, cotton T-shirts are not particularly a good idea. a) b) c) d) As a result, spotting a good equipment shop is a must In other words, one needs clothing that does not let the cold and water in However, one should be careful about the wind, too It is essential to find the correct brand while choosing the clothing 2. When cars run on electric power, they not only save fuel and cut emissions but also run more quietly.___________. However, as the use of hybrid and electric vehicles grows, a new concern is growing too: pedestrians and cyclists find it hard to hear them coming, especially when the cars are moving slowly through a busy town or manoeuvring in a car park. a) b) c) d) Some experts doubt whether these cars are really environmentally friendly These vehicles can perhaps warn pedestrians by beeping as some crossings do Obviously, people will welcome these quieter cars on the roads The solution is to fit electric and hybrid cars with external sound systems 3. Bilingualism can simply be defined as being able to communicate effectively in two languages. Although some definitions of bilingualism point to the fact that a bilingual person is able to use both languages at the same level of proficiency and fluency, this is not generally the case. It is very common for bilinguals to be dominant in one language. In other words, ________. a) b) c) d) a bilingual person doesn’t speak both languages with the same fluency a person has nearly the same mastery over both languages the dominance in one language is nearly the same as the one in the other the more one practices in a language, the more fluent he gets 4. One of the greatest human miseries is chronic pain. The pain sometimes becomes so great that it deprives the sufferers of their ability to perform even the simplest tasks, and doctors are often at a loss in treating them effectively. In recent years, however, researchers have developed some revolutionary treatments for chronic pain. Although most of these treatments are still in experimental stages, ________. a) b) c) d) they hold great promise for success they are being tested on laboratory animals some of the useless methods are now being discarded there are many methods like acupuncture that have been used since ancient times 6 ANSWER KEY PART A. I. 1. d 2. b 3. a 4. c 5. a II. III. 1. 2. 3. 4. 5. 6. 7. unsuccessful disregard irresponsible irregular anti-social/ antisocial / unsocial cooperate impatient PART B. I. 1. had won 2. (had) attended 3. didn’t choose 4. had been planning / had planned 5. performed 6. was offered 7. looks 8. always takes 9. am writing 10. is constantly trying 11. are expecting 12. think 1. 2. 3. 4. 5. 6. 7. displayed convenient implementation resist opponents conservative favor II. 1. to jump 2. had been/were regarded 3. were 4. was flying 5. to pull 6. wasn’t able to press 7. used 8. failed 9. had opened 10. to open PART C. I. 1. Have you brought / Do you have the (necessary) documents (with you) Have you brought / Do you have a / the photograph and the bank receipt (with you) 2. How can / do I go / get to the National Library Where is the National Library II. 1. (Don’t worry / Never mind), (I’m sure) you will pass / do it / manage it the next time / in the next test / exam PART D. I. 1. Otherwise 2. much / far / considerably 3. to 4. if / whether 5. tell/inform 6. doesn’t 7. but PART E. 1. b 2. c 3.a 8. of 9. to 10. by 11. can’t 12. an / another 13. which 14. like 15. how 4.a 7