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CONCEPTS AND THEORIES OF MOTIVATION Where does motivation come from? A motive, is a reason or purpose for behavior A. Sources of Motivation 1. Four main sources of motivation: a) Biological factors include needs for food, water, and proper temperatures. b) Emotional factors include panic, fear, anger, love, and hatred. c) Cognitive factors include your perceptions, beliefs about yourself, and expectations about others. d) Social factors include reactions to parents, teachers, siblings, friends, and television. • B. Instinct Theory Instincts are automatic, involuntary, and unlearned behavior patterns (sometimes called fixed-action patterns) that are consistently “released” in response to certain stimuli. • 1. Instinct theory a. alone cannot explain all of human behavior. b. The list of human instincts grew so long (from 18 to 10,000) c. Conceptually, it is difficult to disprove the existence of an instinct. d. Instinct theory cannot accommodate the role of learning. 2. Instincts may explain how humans and other animals can be biologically “prepared” to learn certain associations or detect certain sensory or perceptual patterns. B. Drive Reduction Theory • 1. Drive reduction theory ties motivation to imbalances in homeostasis. a) Homeostasis is the tendency to keep psychological and physiological systems at a steady level, or equilibrium. • 2. This theory argues that psychological or physiological imbalances create specific needs, which lead to specific drives. a) Primary drives arise from basic unlearned biological needs (e.g., food, water). b) Secondary drives are learned from prior associations with fulfillment of primary drives. C. Arousal Theory 1. States that people are motivated to maintain their optimal level of arousal, increasing it when it is too low and decreasing it when it is high a. People tend to seek excitement when bored and relaxation when overexcited. 2. Levels of arousal vary from person to person 3. People tend to work and feel best when they are moderately aroused a. Over arousal can hinder performance (especially learning) • D. Incentive Theory 1. Sees behavior as goal directed, gaining positive incentives and avoiding negative one’s Hunger and Eating What makes me start eating, and stop eating? What Is Hunger? • Hunger is the general state of wanting to eat. • Satiety is the general state of no longer wanting to eat. Stomach Signals for Hunger and Satiety • Stomach cues can affect eating, but they do not always control it. • Cues appear to operate mainly when one is very hungry or very full. Blood Signals for Hunger and Satiety • Brain monitors nutrients in the blood such as glucose, fatty acids, and amino acids. – When glucose levels drop, eating increases. • Brain also monitors hormone levels. – Insulin may provide a satiety signal. – Leptin also appears to provide a satiety signal. Flavor, Cultural Learning, and Food Selection • People eat more when differently flavored foods are served. • One’s appetite, or motivation to seek food’s pleasures, can override the blood’s signals about satiety. – People eat to experience enjoyment as well as satisfy nutritional needs. • Social rules and cultural traditions also influence eating. IIIAchievement Motivation Why do some people try harder than others to succeed? A. Types of Motivation • 1. Extrinsic Motivation: Behavior is motivated by a desire for external rewards such as money. • 2. Intrinsic Motivation: Behavior is motivated by a desire to attain internal satisfaction. B. Need for Achievement • 1. Need Achievement: Motive influenced by the degree to which one seeks to master tasks and feels intense satisfaction from doing so. • 2. High need for achievement: Tend to set challenging but realistic goals. – Tend to be preoccupied with performance and level of ability. – Intensely satisfied by success. • 3. Low need for achievement: Also like to succeed, but success tends to bring relief at having avoided failure. C. Learning vs. Performance Goals • Some adopt learning goals mainly to develop competency in achievementoriented activities. • Those who adopt performance goals are usually more concerned with demonstrating the competence they believe they already possess. D. Influences on the Development of Achievement Motivation 1. Parents, especially during early childhood. 2. Subtle messages of culture’s view on the importance of achievement. 3. Beliefs about oneself resulting from social and cultural learning experiences. IV Relations and Conflicts Among Motives Which motives move me most? Figure 8.5: Maslow’s Hierarchy of Motives Source: Adapted from Maslow, 1943 A. Criticisms of Maslow’s Hierarchy 1. Seen as far too simplistic. 2. Does not predict or explain. 3. People may not have to satisfy one kind of need before addressing another. 4. The needs that are most important to people’s satisfaction with life do not always correspond to Maslow’s hierarchy 5 Ordering of needs varies among cultures. B. ERG Theory • 1. presented by Clayton Alderfer • 2. Suggested that human needs can be placed into three categories – A. Existence (food, water, shelter) – B. Relatedness (social interaction, attachments) – C. Growth (developing ones capabilities)