Download Activity 1

Dear Sec 4 EBS Students
Welcome to the Marketing e-Learning package.
Simply follow the order and enjoy the course!
First, enjoy this song at
http://www.youtube.com/watch?v=zFENz_nnrq8
(open this URL in new window if there is a problem)
Marketing is the process where we determine what
goods or services may be of interest to customers and
how to go about using the marketing mix in sales,
communications and business development.
You may refer to your EBS Textbook Chap 3, if you
need some reading up first.
Marketing is used to identify the customer, satisfy their
needs and wants and to keep them.
Promotion is one element of the marketing mix. It is the
link between sellers and buyers for the purpose of
influencing, informing, or persuading a potential buyer's
purchasing decision. Some techniques are: personal
selling, advertising, sales promotion, direct marketing
and publicity.
Activity 1
Answer the Multiple Choice Questions.
Q1.
Which of these methods is NOT an example of direct
marketing?
a. direct mailing
b. sales promotion
c. telemarketing
d. email marketing
Q2.
What is Promotion NOT designed to do?
a. influence customers
b. persuade customers
c. inform customers
d. force customers
Q3.
BOGOF (buy 1 get 1 free) is an example of
a. retail advertising
b. public relations
c. loss leading
d. sales promotion
Q4.
Which of these promotional methods involves face-to-face
communication?
a. public relations
b. online advertising
c. personal selling
d. sponsorship
Q5.
Personal selling would be most appropriate for which one of
these products?
a. Mars bar
b. Honda CR-V SUV car
c. Eurostar ticket for London to Paris
d. a 4-pack of Heinz beans
Many students get confused by the term marketing.
They thought it is sales. Marketing is NOT sales. Sales
is the process of selling a product or service, while
marketing is the process of creating customers and
keeping current customers. Sales is part of marketing.
Marketing covers research from the start to customer
service at the end.
Marketing mix is a popular marketing term. Its elements
are the basic, tactical components of a plan. They are
product, price, place and promotion.
The concept is easy. Let's look at a cake. Cakes contain
eggs, milk, flour and sugar. We can adjust the taste by
changing the amount of ingredients in it. For example, if
we want a sweeter cake, simply add more sugar!
It is the same with the marketing mix. The offer we have
for the customer can be adjusted by varying the
marketing mix.
Activity 2
Match the respective marketing mix to the examples
given.
Match the items.
1. Product
a. Till 31st March 2015, order 1 set meal and get the
second set at half-price.
2. Price
b. A car is sold at $109,888.
3. Place
c. Everyday Eating House provides packet meals and
home delivery service to its customers.
4. Promotion
d. There is an MRT station next to the outlet with high
human traffic.
Advertising is a form of communication used to
persuade the target audience (readers, viewers or
listeners) to take some action with respect to products or
services - ultimately, to purchase.
Activity 3
Share your experience on advertisements you came
across.
State a major advertising medium. Then, with the help of 1 or 2 Powerpoint slides, present
the advantages of using it. Answers can be in point form, suitable for classroom
presentation.
Email all your answers for the 3 activities to your teacher.
Congratulations! You have come to the end of this
lesson.
You would have realised how important Marketing is for
businesses to do well.
Do submit your answers and powerpoint slides via email
as shown below.
This lesson is brought to you by Mr Tan Kay Yong.
[email protected]
97636467