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Stanley Milgram: Obedience to Authority ï¨ Obedience is a form of social influence where an individual acts in response to a direct order from another individual, who is usually an authority figure. It is assumed that without such an order the person would not have acted in this way. ï¨ Obedience occurs when you are told to do something (authority), whereas conformity happens through social pressure (the norms of the majority). Obedience involves a hierarchy of power / status. Therefore, the person giving the order has a higher status than the person receiving the order.