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KEVIN R. OBERLE
512-295-5356 [residence]
512-923-7091 [cellular]
[email protected]
315 Turnstone Drive  Buda, Texas 78610-2672
SUMMARY
Kevin Oberle is a true professional who is experienced in effectively managing a variety of communications
activities, varying numbers of personnel, and administering multi-million dollar budgets. Here is a seasoned
manager and a proven leader who maintains a hands-on approach to marketing communications projects.
Experience includes:
Project, personnel, and budget management  Brand management and positioning
Leadership of cross-functional teams  Product launches  Event management  Website content
Sales support activities  Channel marketing  Direct response  B2B and B2C marketing strategies
Vendor, supplier, and agency management  Trade show coordination  Public/media relations
Advertising and collateral materials  Marcom/PR project integration  Company (internal) meetings
Writing, editing, and proofing of marketing copy  Presentations to VP and C-level management
EXPERIENCE OVERVIEW
Senior Manager, Channel Marketing – Cirrus Logic, Inc.
Senior Manager, Divisional Marketing Communications – Cirrus Logic, Inc.
Manager, Marketing Communications – Cirrus Logic, Inc.
Product Marketing Manager – Advanced Micro Devices, Inc.
Marketing Communications Manager – Intelogic Trace, Inc.
Marketing Communications Manager – Datapoint Corp.
Marketing Communications Specialist – General Electric Co.
EXPERIENCE DETAILS
TMCM: TURNSTONE MARCOM MANAGEMENT – Buda, Texas
Owner & Project Manager
2002 to the present
TMCM provides project management expertise and counseling in marketing communications, public relations,
and product marketing to mostly small and mid-sized B2B and B2C clients throughout Texas.
 Current clients range from a high-tech company in the Dallas Metroplex (which retains me as its virtual
Corporate Communications Director) to an upscale women’s clothing boutique in Austin.
CIRRUS LOGIC, INC. – Austin, Texas
Senior Manager, Channel Marketing (Corporate Headquarters) – 2001 to 2002
1999 to 2002
Managed all worldwide distribution co-marketing activities, as well as supervising the corporate trade show and
database management staffs for this designer and marketer of specialized semiconductor products used in
consumer electronics.
 Created the company’s first on-line Co-Marketing Program Manual for the worldwide distribution channel, including ad templates, website banners, and co-payment forms. Reviewed and approved all distributor comarketing advertising and/or co-marketing projects prior to placement or implementation.
 Supervised the on-time and on-budget purchase of a new $500,000 custom trade show booth including; needs
assessment, vendor selection, bidding, presentation of the final design to upper management, and construction.
 Co n c lu d ed o n p a g e 2 . 
K EVIN R. O BERLE
512-295-5356  512-923-7091  [email protected]
Pa g e 2 o f 2
CIRRUS LOGIC, INC. (continued)
Senior Manager, Divisional Marketing Communications (Corporate Headquarters) – 2000 to 2001
Responsible for managing the corporation’s worldwide integrated marketing communications efforts, including
an 8-person staff engaged in creating collateral materials, print advertising, trade show participation, brand
management, product launch activities, field sales communications, and fulfilling both product sample and
literature requests.
 Supervised all divisional Marketing Communications Managers and their activities to ensure a corporation-wide
synchronized effort. Was the corporation’s primary liaison between outside resources such as advertising
agencies, graphic designers, writers, suppliers, printers, and other vendors.
 Conducted bi-coastal focus groups to fine-tune the company’s advertising strategies for maximum effectiveness.
 Oversaw the corporation’s participation in 22 corporation-wide trade shows per year, including the Consumer
Electronics Show (CES) where the company had two separate floor exhibits, a group of off-site demo suites, and
an opening night customer reception. Customer and prospect participation in and attendance at the company’s
activities increased by 160% over the previous year.
 Promoted to Senior Manager, Channel Marketing in June 2001.
Manager, Marketing Communications (Embedded Processors Division) – 1999 to 2000
Created and managed the marketing communications program for this start-up division within the company.
 Built a new product brand from its inception, including name selection, legal clearance, logo design, usage
enforcement, and culminating with its placement on end-user (consumer) packaging.
 Produced an elaborate divisional product presentation that was overwhelmingly voted as the “Best Presentation”
(out of seven product divisions) by attendees at the company’s annual Worldwide Sales Conference.
 Promoted to Senior Manager, Divisional Marketing Communications in March 2000.
ADVANCED MICRO DEVICES, INC. (AMD) – Austin, Texas
Product Marketing Manager (Logic Products Division) – 1996 to 1997
1994 to 1997
Responsible for the division’s trade show participation, direct marketing projects, and new product launches, as
well as assisting with marketing efforts in the distribution channel for this global semiconductor manufacturer.
Product Marketing Manager (Embedded Processor Division) – 1994 to 1996
Managed the staff that provided all marketing communications activities including collateral materials, print
advertising, trade show participation, direct marketing projects, and product launches for the division.
Experience also includes positions as the Marketing Communications Manager at Intelogic Trace, Inc.,
the Marketing Communications Manager at Datapoint Corp. (both located in San Antonio, Texas), and as a
Marketing Communications Specialist with a high-tech component of the General Electric Co. headquartered
in Worthington, Ohio. Details on each position will be provided upon request.
EDUCATION
TULANE UNIVERSITY – New Orleans, Louisiana
Awarded an MBA (Master of Business Administration) certificate.
ANTIOCH UNIVERSITY – Yellow Springs, Ohio
Graduate studies toward an MA (Master of Arts in Corporate Communications) degree.
OHIO UNIVERSITY – Athens, Ohio
Awarded a BSC (Bachelor of Science in Communication) degree.
Also, ongoing attendance at various executive development programs and seminars in management and marketing.
MILITARY SERVICE
Served with the U.S. Army Signal Corps, achieving the rank of captain. After an active duty assignment with the
Instructional Television Division at Fort Gordon, Georgia, continued service in a reserve status (IRR) with a project
officer assignment at the Army’s Aberdeen Proving Grounds, Maryland and as an ongoing mobilization officer.
A list of references, a fully-detailed résumé, and a portfolio of sample projects are all available upon request.