Download Resume - LazBro, Inc.

Evan Lazarus
12920 Walsh Ave. #16
Los Angeles, California 90066
(310) 989-6111
My unique background in entertainment, production and advertising ignites my
passion to conceptualize and implement state of the art marketing programs
relevant to a digital world.
Mobile Marketing
Business Development
Entrepreneur
Adobe Creative Suite
Agency/Vendor Relations
Live show production
Team Management
Entertainment and Media
Budgeting
Market Research
Project Management
Product Development
Audio Production
Post Production
Video Production
Relationship Marketing
On-Air Marketing/Advertising
Consumer Marketing
Public Speaking
Event Coordination
WORK EXPERIENCE
Lazbro, Inc.
Marina Del Rey, CA
Web, Print and Mobile Marketing
2004 – Present
 Strategized and implemented multidimensional advertising campaigns for both brand and
direct marketers
 Partnered with traditional advertising agencies to develop non traditional advertising
programs primarily focused in digital mediums including SMS, ringtones/wallpapers (clients
included Lionsgate and Del Taco)
 Developed rich media banner campaigns that generated high interaction rates
 Conceptualized, designed and implemented mobile programs including MazelMobile,
Clubtexter and Whatson that provide 1 to 1 connection with consumers in charitable, youth
and retail spaces
 Successfully partnered with start up, ScoreConnex to raise capital and develop working
model for investor pitches. Upon securing financing, created online and mobile program that
offered sports fans instant access to scores and stats via web and mobile devices.
 Developed and coordinated grass roots marketing programs for ScoreConnex using
community based sites, street teams, youth-oriented school programs and direct mail
MultiVision Branding & Design
Thousand Oaks, CA
Business Development
Consultant - Ongoing
 Leverage existing relationships and develop new business contacts for mid size agency that
specializes on clients in the QSR industry (Baja Fresh, Una Mas, Arby’s)
 Motivate their current client base to move offline budgets into digital media by educating them
on the benefits of non-traditional marketing
 Develop mobile advertising campaigns specific to QSR industry that leverages wireless
technology to generate data for customer loyalty programs
ANITA MANN PRODUCTIONS
Beverly Hills, CA
Director Of Marketing
1999 – 2004
 Developed and implemented print, television, web and grass roots advertising campaigns for
productions such as Midnight Fantasy (Luxor, Las Vegas), IttyBitty HeartBeats (Network TV
children’s cartoon) and Masada (Broadway production)
 Operated the on-site post-production suite including video editing and audio production,
creating needle-drop audio tracks as well as producing corporate and promotional video for
production shows (Royal Caribbean Cruises, Luxor, Arraca Group, Jerry Lewis Telethon, Fox
Kids)
 Managed casting department, scheduled and managed auditions and maintained casting
database. Liaison between potential performers and management.
 Road management and support for touring productions including audio setup and sound
design for Power Rangers Live (Fox/Saban), Arthur And Friends (PBS)
InHouse Records
Johannesburg, South Africa
Tape Op, Assistant Producer, Studio Manager
1987- 1990
 Assisted in all recording projects using digital and analog equipment
 Implemented the South African Rock Music Trust to educate young musicians on audio
basics.
 Assisted in day to day record label operations (PR, scheduling, submission reviews, A&R,
management, tour support)
 Designed “Basic Of Audio” series of lectures for Inhouse Training Engineering School.
 Launched fundraiser concert series to raise money for music education in South Africa.
Coordinated the entire process: securing venue, raising funds, booking artists, PR, layout and
design, catering and celebrity appearances.
EDUCATION
UCLA
Entertainment marketing, Music Business
GLOBAL ENTERTAINMENT
Music Management and Production
RHODES UNIVERSITY
Bachelor of Arts (Hons)
Los Angeles, California
London, United Kingdom
Grahamstown, South Africa
SKILLS
Mac and PC proficient, Microsoft Office, Photoshop, Illustrator, In Design, Pro Tools, Reason,
Ableton Live, Final Cut Pro, After Effects.
INTERESTS
Musician, music and video production, technology and marketing
References Available Upon Request