Download ICM Diploma in Marketing, Advertising, PR and Sales Management

Factfile
Part-time Schedule
Location
IFSC Campus
Application
Apply online at
www.ncirl.ie
Schedule
Monday and Wednesday
18.30 - 22.30 and some
Saturday workshops
(intensive cohort only)
Duration
1 year; 26 weeks or 13
weeks intensive
Start Date
Sept 2017
Fees
€1,990 total fee
(Fees revised annually)
Spread the cost with
our direct debit plan
ICM Diploma in Marketing,
Advertising, PR and Sales
Management
Course Description
This Institute of Commercial Management
Diploma will give you a comprehensive
understanding of marketing, advertising,
PR and sales management. You will gain an
understanding of the marketing world
and come away with the knowledge
and practical skills to create your own
advertisements, sales campaigns and PR
materials. Working with expert lecturers
and experienced industry professionals the
classes will be practical and incorporate
a variety of contemporary case studies as
well as a comprehensive project which you
can relate to your own working situation
or company. Individuals enrolling on this
marketing course will gain practical insights
and knowledge in key marketing skills
such as how to analyse markets, undertake
research, approach market planning as well
as prepare advertising, public relations and
sales strategies.
Who is the course for?
This part-time course is specifically
designed for those with an interest in
marketing or communications who seek
a recognised qualification to enhance
future employment prospects and career
progression.
Award
Institute of Commercial Management
Diploma in Marketing, Advertising, PR and
Sales Management.
Entry Requirements
This course is designed to appeal to
those at work or seeking to re-enter the
workforce. Applicants will be assessed
based on Leaving Certificate results or
equivalent.
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Course Content
. Advertising and Promotions
. Advertising Agencies, Structures
and Client Relationships
. Media Planning and Strategy
. Sales Promotions
. Direct Marketing
. Planning and Managing Public Relations
Campaigns
. Corporate Social Responsibility and
Reputation Management
. Crisis Management
. Sales Management