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Connected Marketing Solutions Digital media is revolutionizing the marketing landscape. Online, mobile, social, location-based — new channels are emerging every day. Today, technology is the key, and it is empowering marketers as never before. Overview The pace of digital change creates exciting opportunities for marketers, but it also brings new challenges: n Managing leads, agencies, and complexities n Keeping pace with customers’ fast-changing expectations And with all this, is the overarching challenge of bringing it all together. n Extracting meaningful insights from huge volumes of fragmented data n Tracking competition n Measuring and predicting ROI, and optimizing marketing operations while juggling an increasingly varied media mix of cross-channel campaigns Tata Consultancy Services' (TCS') Connected Marketing Solutions are designed to tackle these challenges, while helping you leverage the exciting opportunities of the digital space. www.tcs.com Benefits In a word, we help you Connect – connect with your target customers, connect with your enterprise, connect your data, your channels and your messaging – so that you can build a Connected Brand Experience. Connected Data – Our Voice-of-Customer Analytics solution helps collate, correlate and analyse vast quantities of data to derive meaningful, actionable insight. It also integrates social media with other cross-channel data structured as well as unstructured, from sources offline as well as online – to help provide a holistic view of your data, your customer, your sales and your markets Connected People – Your customers are increasingly connected with each other. To help you connect with them, and to leverage the synergies of social media, we offer a specialised Social Suite. This includes Social Media Strategy, Social Media Listening, Social CRM, and a range of solutions for social media engagement, collaboration and promotions. Customization: Our solutions, already domain-specific, are further tailored to meet your unique needs. The TCS tradition of understanding each customer’s individual requirements and designing customized solutions to suit them, is what we bring to marketing as well. Strong Analytics Capabilities: Our powerful – and proven - Listening and Analytics capabilities are at the heart of all that we do. Our cross-channel marketing dashboards further facilitate the deep analytics crucial to successful marketing. Even our engagement platforms have inbuilt analytics providing capabilities for additional customer insight, better targeting, accurate tracking, and measuring returns. Connected Touchpoints – Our Connected Experience solutions leverage digital capability to help create compelling brand experiences, ensure consistency across touch-points and close cross-channel loops. Connected Business – Our Digital Transformation solutions don’t just digitize marketing business processes – they also help streamline and maximize alignment with the larger enterprise. The TCS Advantage Breadth of Offering: Our services, tools and platforms cover the gamut of marketing requirements – Digital and Social Media Strategy, Enterprise Marketing Management, Customer Experience Design, Voice of Customer and Marketing Analytics and Insight. Our offerings include innovative new channels for customer engagement, product promotion and viral marketing across online and mobile media. End-to-end Solutioning: Not only do we provide end-to-end solutions, we can also combine with existing infrastructure to provide you with a holistic solution. Contact To know more about TCS' Connected Marketing Solutions, contact [email protected] About Tata Consultancy Services Ltd (TCS) Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery ModelTM, recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National Stock Exchange and Bombay Stock Exchange in India. IT Services Business Solutions Outsourcing All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties. Copyright © 2013 Tata Consultancy Services Limited TCS Design Services I P I 01 I 13 For more information, visit us at www.tcs.com Domain-specific Capabilities: Our hands-on experience across a range of industries is leveraged to develop industry-specific offerings and highly customised solutions.