Download Digital Integrated Consumer Engagement Framework CPG Solutions

Digital Integrated Consumer
Engagement Framework
CPG Solutions
Consumers today are increasingly sharing product reviews on social media platforms,
and are investing significant time in researching a product online before purchasing it.
This makes it imperative for Consumer Packaged Goods (CPG) enterprises to deliver
engaging and consistent digital experiences across all touch points. Also, given that
global ecommerce sales grew to one trillion dollars in 2012, CPG enterprises need to
discover real-time insights, relevant conversations, and evolving trends in various digital
spaces such as web, social and gaming platforms.
To address your needs, Tata Consultancy Services' (TCS') brings you the Digital Integrated
Consumer Engagement Framework (DICE). A holistic digital marketing offering, it
manages all your digital marketing requirements from formulating a strategy, planning,
driving brand promotions, and understanding consumer sentiments to measuring brand
effectiveness and calculating return on media investment. You can also build and execute
an analytics-driven digital strategy by engaging your consumers and delivering unique
brand experiences based on their needs.
Overview
Our Solutions
Today, there is a growing need for CPG companies to
derive relevant consumer insights by monitoring,
analyzing, and tracking user conversations across digital
spaces. This helps you respond quickly and provide
personalized offers through the right channel.
The DICE framework enables digital-age consumer
engagement and helps deliver superior brand experience
using a five-stage approach:
In addition, it is important to manage brand reputation
beyond the store and develop relevant digital consumer
engagement for various product categories. To meet
this need, you require significant research and analytics
based optimization, which can help you design targeted
and effective digital marketing programs.
Our offering enables you to build a cohesive digital
strategy to capture consumer mindshare and loyalty.
Developed keeping relevant industry and technology
trends in mind, it helps you offer best-in-class consumer
experience and respond to consumer conversations with
personalized offers.
Putting in place the right social media strategy, the DICE
framework enables you to build your brand through
new age digital marketing, engage consumers through
the right channels, and analyze the best metrics for
monitoring and listening to consumer experience. In
effect, you build a two-way consumer connect strategy
that not only strengthens the relationship with your
consumers but also helps capitalize on new growth
opportunities.
n
Prepare: Evaluate and choose the right consumer
engagement initiative through our digital strategy
consulting services and digital readiness assessment
based analytical services, which will in turn help you
ensure that these initiatives are aligned with your
strategic objectives
n
Listen: Discover the pulse of your consumers
through our listening, social customer relationship
management and command centre solutions,
that enable you to discover trends and know more
about consumer needs
n
Create: Transform your web presence through
our digital production services that include user
experience design, banner ads, web platform
implementation, mobile and social property
development, web analytics, search engine
optimization (SEO), and search engine
marketing (SEM)
n
Engage: Leverage real-time engagement with
consumers and develop effective promotional
campaigns using our gaming applications, as well as
social gifting, Viral Promotions and Analytics
n
Measure: Measure marketing efficiency, optimize
campaigns and understand brand perception using
our voice of customer analytics and the marketing
analytics dashboard solutions, enabling you to
respond faster to your consumers’ needs
DIGITAL ASSET MANAGEMENT
Monitor, analyze and track user
conversations across digital spaces
using our Voice of Consumer
Analytics and Marketing Analytics
solutions
Discover the pulse of your
consumers through our Listening,
Social Customer Relationship
Management and Command
Centre solutions
Listen
Consulting Services
for choosing right
Digital Strategy
Prepare
Measure
Create
Analytical Services to find
Digital Readiness and
Effectiveness
Engage with your consumers using
our Gaming Applications, Social
Gifting and Viral Promotions &
Analytics solutions
Enhance your web presence with
our Digital Production Services.
Engage in dialogue with consumers
through assets across digital
channels
Engage
A diagrammatic representation of our Digital Integrated Consumer Engagement Framework
Benefits
The TCS Advantage
Our offering provides you with the following benefits:
We are well-equipped to manage your consumer
engagement needs given our experienced consultants,
mature delivery and quality processes, and domain
expertise. We further add value to the engagement by:
n
Improved consumer engagement and viral
experience, through multi-channel campaign and
brand promotion management services
n
Greater access to valuable consumer insights,
derived from social media channels to drive new
product development to match consumer needs
n
Higher Return on Investment (ROI), through a
significant increase in click-through rate, compared to
more traditional approaches
n
Faster time-to-market, with on-demand dynamic
brand campaigns going live within hours of creation
n
Consistent, reliable brand experience, using our
web transformation services across different channels
such as web, mobile, and outdoor
n
Better measurement of marketing performance,
using the 360 degree view of marketing operations
across digital channels
n
Improved productivity, by integrating and analyzing
data from a wide range of sources using our solutions,
to empower decision-makers across your enterprise
n
Helping you target audiences across all touch points,
including mobile and social, enabling an increase in
Return on Marketing Investments (ROMI)
n
Enabling effective digital and social media marketing
by offering consulting services, business solution
frameworks, tools, and cloud-based platforms
n
Bringing in extensive domain expertise and global
best practices, which are implemented by our
consultants and delivery experts
n
Engaging in strategic partnerships and alliances with
some of the most important service and technology
providers like Adobe, Tealeaf and Jive in the digital
marketing field
Contact
To know more about TCS' Digital Integrated Consumer Engagement Framework, please visit
www.tcs.com/consumerproducts or contact [email protected]
About Tata Consultancy Services Ltd (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that
delivers real results to global business, ensuring a level of certainty no other firm can match.
TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering
and assurance services. This is delivered through its unique Global Network Delivery ModelTM,
recognized as the benchmark of excellence in software development. A part of the Tata Group,
India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National
Stock Exchange and Bombay Stock Exchange in India.
IT Services
Business Solutions
Consulting
All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is
correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or
distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate
copyright, trademark and other applicable laws, and could result in criminal or civil penalties.
Copyright © 2013 Tata Consultancy Services Limited
TCS Design Services I P I 07 I 13
For more information, visit us at www.tcs.com