Download Connected Digital Experience Connected Marketing Solutions

Connected Digital Experience
Connected Marketing Solutions
In today’s highly competitive environment, with hyper digitization, rapid adoption of digital channels and
importance of managing customer expectations organizations are compelled to provide personalized and
differentiated engagement.
Tata Consultancy Services' (TCS') Connected Digital Experience solution helps you connect your data –having a
holistic view of your data - your customer, your sales and your markets. Connect your touch-points – closing
loops and ensuring consistent behavior and messaging across touch-points. With customers increasingly
connected with each other, and influencing one another, we help connect you and your customer.
Overview
Internet and other new age media now offer a range of touchpoints
for direct one-to-one, one-to-few and one-to-many, end-user
interactions. Customers are now discussing, analyzing and sharing
experiences about brands, products, services using various social
channels.
Enterprises are increasingly challenged with not only keeping pace
with the changing technology but also deriving meaningful insights
from huge volumes of data
What’s required is a shift in the way marketers need to communicate
and dialogue with the consumers – one that meets the fast
changing expectations of an increasingly connected customer base,
ensures consistency of message, and maps experience journeys for
the ever changing value promise across the maze of evolving
touchpoints.
and co-relating to provide deep insight and facilitate data-driven
decision-making:
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Web Optimization including Web Analytics, Behavioural targeting
and SEO
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Multi-channel marketing analysis
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Social analytics and profiling
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Customer experience measurement and analytics
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Voice of Customer Analytics
Experience Management & Delivery:
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Planning, executing, measuring and optimizing Marketing &
Communications initiatives
We enable brands and marketers create memorable, connected,
personalized digital experiences that form the basis of all customer
interactions.
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Designing, implementing and supporting Campaign operations
To achieve this TCS Connected Digital Experience solutions –has an
end-to-end approach which covers the three aspects required to
create Connected Experience
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Web content management, content aggregation solutions and
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Multichannel campaign planning and operations, including
targeting and personalization
digital platforms
Engagement and Experience Creation:
Benefits
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Strategizing and designing to create compelling user experience
Our solutions can help your brand with the following:
that is consistent across all digital channels
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Enhancing digital engagement by leveraging social media,
personalization and gamification techniques.
Experience Assessment, Measurement & Insight:
Processing vast amounts of data with speed - analyzing, measuring
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Be consistent, interactive and responsive across touch points
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Enhance customer experience and engagement
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Build collaborative relationships
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Leverage each touch-point to create a truly connected digital
experience
www.tcs.com
Experience
Creation
Web
Modernization
Experience
Management
Experience
Analysis
MCCM
Digital
Analytics
Discover
Assessment
of As-Is State
Deploy
Communications
Management
xperience
Design
Solution
Definition
The TCS Advantage
TCS is working with Fortune 500 organizations globally. We see a trend
where companies across Industry verticals are striving to build better,
more meaningful digital experiences for the customer. TCS being the
trusted IT partner, will be a natural choice for ths initiative.
Our deep technology and solution experience ranges across platforms
and solutions:
Platforms
CubbuZZ – Provides rich engagement and enables brands to run
engaging marketing promotions on multiple channels
Our solutions, already domain-specific, are further tailored to meet your
unique needs. What is more, we quickly adapt these solutions as your
needs change, helping you stay flexible and in sync with the fast-paced
changes of today’s digital marketing paradigm.
Contact
To know more about TCS Connected Digital Experience offerings,
contact [email protected]
Listening – Customer insight platform
Deals – Create plan, optimize and manage promotions
Solutions
Social CRM – Customer Intimacy and Collaborative solutions.
Voice of Customer Analytics – Providing customer insights across
channels
About Connected Marketing Solutions
TCS’ Connected Marketing Solutions are designed to help you Connect –
connect with your target customers, connect with your enterprise,
connect your data, your channels and your messaging.
Our end-to-end offerings cover the gamut of marketing requirements –
Digital and Social Media Strategy, Customer and
Marketing Analytics, Enterprise Marketing Management, Customer
Experience Design and Listening Insight across social and VoC channels.
About Tata Consultancy Services Ltd (TCS)
Tata Consultancy Services is an IT services, consulting and business
solutions organization that delivers real results to global business,
ensuring a level of certainty no other firm can match. TCS offers a
consulting-led, integrated portfolio of IT and IT-enabled
infrastructure, engineering and assurance services. This is delivered
through its unique Global Network Delivery ModelTM, recognized as
the benchmark of excellence in software development. A part of the
Tata Group, India’s largest industrial conglomerate, TCS has a global
footprint and is listed on the National Stock Exchange and Bombay
Stock Exchange in India.
For more information, visit us at www.tcs.com
IT Services
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TCS Design Services I P I 01 I 13
CrowdwiseTM – Innovative online monitoring and a customer experience
measurement framework across touch points