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Connected Digital Experience Connected Marketing Solutions In today’s highly competitive environment, with hyper digitization, rapid adoption of digital channels and importance of managing customer expectations organizations are compelled to provide personalized and differentiated engagement. Tata Consultancy Services' (TCS') Connected Digital Experience solution helps you connect your data –having a holistic view of your data - your customer, your sales and your markets. Connect your touch-points – closing loops and ensuring consistent behavior and messaging across touch-points. With customers increasingly connected with each other, and influencing one another, we help connect you and your customer. Overview Internet and other new age media now offer a range of touchpoints for direct one-to-one, one-to-few and one-to-many, end-user interactions. Customers are now discussing, analyzing and sharing experiences about brands, products, services using various social channels. Enterprises are increasingly challenged with not only keeping pace with the changing technology but also deriving meaningful insights from huge volumes of data What’s required is a shift in the way marketers need to communicate and dialogue with the consumers – one that meets the fast changing expectations of an increasingly connected customer base, ensures consistency of message, and maps experience journeys for the ever changing value promise across the maze of evolving touchpoints. and co-relating to provide deep insight and facilitate data-driven decision-making: n Web Optimization including Web Analytics, Behavioural targeting and SEO n Multi-channel marketing analysis n Social analytics and profiling n Customer experience measurement and analytics n Voice of Customer Analytics Experience Management & Delivery: n Planning, executing, measuring and optimizing Marketing & Communications initiatives We enable brands and marketers create memorable, connected, personalized digital experiences that form the basis of all customer interactions. n Designing, implementing and supporting Campaign operations To achieve this TCS Connected Digital Experience solutions –has an end-to-end approach which covers the three aspects required to create Connected Experience n Web content management, content aggregation solutions and n Multichannel campaign planning and operations, including targeting and personalization digital platforms Engagement and Experience Creation: Benefits n Strategizing and designing to create compelling user experience Our solutions can help your brand with the following: that is consistent across all digital channels n Enhancing digital engagement by leveraging social media, personalization and gamification techniques. Experience Assessment, Measurement & Insight: Processing vast amounts of data with speed - analyzing, measuring n Be consistent, interactive and responsive across touch points n Enhance customer experience and engagement n Build collaborative relationships n Leverage each touch-point to create a truly connected digital experience www.tcs.com Experience Creation Web Modernization Experience Management Experience Analysis MCCM Digital Analytics Discover Assessment of As-Is State Deploy Communications Management xperience Design Solution Definition The TCS Advantage TCS is working with Fortune 500 organizations globally. We see a trend where companies across Industry verticals are striving to build better, more meaningful digital experiences for the customer. TCS being the trusted IT partner, will be a natural choice for ths initiative. Our deep technology and solution experience ranges across platforms and solutions: Platforms CubbuZZ – Provides rich engagement and enables brands to run engaging marketing promotions on multiple channels Our solutions, already domain-specific, are further tailored to meet your unique needs. What is more, we quickly adapt these solutions as your needs change, helping you stay flexible and in sync with the fast-paced changes of today’s digital marketing paradigm. Contact To know more about TCS Connected Digital Experience offerings, contact [email protected] Listening – Customer insight platform Deals – Create plan, optimize and manage promotions Solutions Social CRM – Customer Intimacy and Collaborative solutions. Voice of Customer Analytics – Providing customer insights across channels About Connected Marketing Solutions TCS’ Connected Marketing Solutions are designed to help you Connect – connect with your target customers, connect with your enterprise, connect your data, your channels and your messaging. Our end-to-end offerings cover the gamut of marketing requirements – Digital and Social Media Strategy, Customer and Marketing Analytics, Enterprise Marketing Management, Customer Experience Design and Listening Insight across social and VoC channels. About Tata Consultancy Services Ltd (TCS) Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery ModelTM, recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com IT Services Business Solutions Outsourcing All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties. Copyright © 2013 Tata Consultancy Services Limited TCS Design Services I P I 01 I 13 CrowdwiseTM – Innovative online monitoring and a customer experience measurement framework across touch points