Download Social Engagement and Promotions Platform – CubbuZZ TCS Digital Enterprise

Social Engagement and Promotions
Platform – CubbuZZ
TCS Digital Enterprise
Brands must keep innovating to make customer engagement more meaningful. Customer preferences today are
rapidly evolving, with them making better-informed choices, on their own terms. The media too is adding new
dimensions to manifest and embed into the consumer game plan.
To find your way through these evolving trends, we, at Tata Consultancy Services (TCS) bring you our Social
Engagement and Promotions platform – CubbuZZ. CubbuZZ offers excitement, engagement, digital content
aggregation, and analytics combined in a package that is as novel as it is visually-compelling.
A three-dimensional, animated appearance enables viral marketing, propagates real-time information seamlessly
across multiple channels, and builds communities and location-based mobile promotions. Our solution also enables
you to track usage and measure the Return on Investment (ROI). Together, these make CubbuZZ dynamic by design – a
platform that continuously expands itself to scope the consumer’s expectations.
Overview
CubbuZZ has the unique ability to aggregate variety of content into
visually engaging and appealing three-dimensional objects and allows
aggregation of information about a brand, product, event, or any
subject. The solution promotes the information on multiple channels
synchronously in real-time to derive insights from measurement of
customer engagement. The channels include email, own web sites,
affiliate sites, social media sites like Facebook, mobile devices as well as
desktops in the form of a widget.
The multi-faceted CubbuZZ Platform offers very unique ways in which
it may be applied to deliver business solutions. These include:
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Marketing promotions. The CubbuZZ platform enables brands to
run engaging marketing promotions on multiple channels; measures
the effectiveness of promotions; and steers the campaign in real-time,
based on campaign response.
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Viral social propagation. The CubbuZZ platform enables viral
marketing promotions on multiple channels. With an inherent
engagement quotient and the ability to re-share on social media sites
like Facebook, the platform has the potential to achieve extremely
high reach in social media.
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Location-based offers. The CubbuZZ mobile application enables
brands to send location-based offers to customers, which are not
dependent on any sign-in mechanism or any other third-party
location-based service. The application also integrates easily with
existing mobile applications to open up a completely new channel for
brands to send location-based offers to customers.
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Sales force and customer empowerment. CubbuZZ can provide
information about products, events or promotions via Sales Agents'
smart phones, thus enabling effective selling while they are on
the move. The real time updates on smart phone would equip sales
agents with the latest information. The same app can be extended
to customers as well, to convey product information at their
fingertips.
Community engagement. The platform facilitates the creation of
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a vibrant community, with members sharing, rating, ‘favorite-ing’,
and commenting on cubes created by members around the
engagement theme.
Internal Communications. CubbuZZ has the capability of driving
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internal communications within the enterprise in an engaging way.
This is achieved through cubbuzz intranet widget as well as the
CubbuZZ desktop communicator widget through which enterprises
can reach out to employees.
Threading through these interactions, are the CubbuZZ engagement
analytics, which track and measure digital/ mobile promotion
effectiveness. CubbuZZ records parameters of usage, reach, and
popularity across channels and geography (by country and city) to
deliver a unique parameter, ‘Return on Reach’. This parameter articulates
social media effectiveness, thereby influencing decisions on the share of
marketing budgets.With an open programming interface to the
platform, CubbuZZ offers the ability to easily integrate the platform with
other enterprise applications and extend it to other mobile channels at
ease.
CubbuZZ also offers:
A highly scalable and high-availability solution as it is built on a Cloud
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-based platform;
Easy integration with web applications and ad networks;
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Easy access to content on the existing brand websites and third-party
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applications;
Support for multiple digital channels such as web, mobile, and email;
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with native applications for iOS, Android mobile, and tablet platforms.
www.tcs.com
Marketing
Promotions
Easy Integration and
Customization
API
Interface
for
extension
Engagement Analytics
Synchronous real time updates
Content Aggregation
Scalable Cloud based
Platform
Multi channel Information Publishing
Social Viral
Propagation
Internal
Collaboration
Community
Engagement
Sales agents
Empowerment
Location
Based Offers
TCS CubbuZZ - Social Engagement And Promotions Platform
An overview of our platform
Benefits
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Greater engagement and viral experience. This has enabled CubbuZZ
to fetch significant Click Through Rate (CTR) resulting in higher ROI
compared to the traditional approach;
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Cross-channel distribution. This gives the ability to convey and share
information across the web, desktops, mobile, and social media;
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Faster time-to-market. As a result of this, campaigns are able to go
live within hours.
The TCS Advantage
Our domain-specific solutions, are further tailored to meet your unique
needs. What is more, we quickly adapt these solutions as your needs
change, helping you stay flexible and in sync with the fast-paced
changes of today’s digital marketing paradigm.
About TCS’ Digital Enterprise Unit
TCS adapts the capabilities of the digital five forces – Mobility and
Pervasive Computing, Big Data and Analytics, Social Media, Cloud, and
Artificial Intelligence & Robotics – to the unique needs and
opportunities of each industry. We leverage a combination of these
technologies to help clients digitally reimagine their business models,
products and services, customer segments, channels, business
processes, and workplaces to gain sustained competitive advantage.
Our experienced global team includes strategy experts, business
analysts, digital marketers, user experience designers, data scientists,
and engineers trained and certified in the latest technologies. By
combining our technology vendor partnerships, our pre-built
customizable products and reusable assets, and our deep industry
expertise, we offer enterprises everything they need for a complete
digital transformation – from strategy and use cases, to system
implementation and maintenance – and everything in between.
Contact
To know more about TCS Social Engagement and promotions Platform
(CubbuZZ), contact [email protected]
About Tata Consultancy Services Ltd (TCS)
Tata Consultancy Services is an IT services, consulting and business
solutions organization that delivers real results to global business,
ensuring a level of certainty no other firm can match. TCS offers a
consulting-led, integrated portfolio of IT and IT-enabled
infrastructure, engineering and assurance services. This is delivered
through its unique Global Network Delivery ModelTM, recognized as
the benchmark of excellence in software development. A part of the
Tata Group, India’s largest industrial conglomerate, TCS has a global
footprint and is listed on the National Stock Exchange and Bombay
Stock Exchange in India.
For more information, visit us at www.tcs.com
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CubbuZZ brings you benefits in terms of:
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Powerful mechanism to deliver localized content to customers;