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DEFINING BRANDED CONTENT FOR THE DIGITAL AGE
DEFINING BRANDED CONTENT FOR THE DIGITAL AGE

... become a content creator and distributor. ...
3.3 Risk Premium - ACT Legislation Register
3.3 Risk Premium - ACT Legislation Register

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Consumer Best Practices: version 5.0

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T-Mobile - Mobile Marketing Association

... 3.2 Premium Programs Opt Out ............................................................................................................................................................ 30 3.3 Help ...................................................................................................... ...
T-Mobile - Mobile Marketing Association
T-Mobile - Mobile Marketing Association

... 3.2 Premium Programs Opt Out ............................................................................................................................................................ 30 3.3 Help ...................................................................................................... ...
Consumer Best Practices: version 4.0
Consumer Best Practices: version 4.0

... Opt-in expiration for interactive programs ..................................................................................... 25 Opt-in and Opt-out records .......................................................................................................... 25 ...
Consumer Best Practices: version 5.0
Consumer Best Practices: version 5.0

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Pace Micro Technology: IPTV White Paper
Pace Micro Technology: IPTV White Paper

... operators had to overcome a vicious circle. When the number of subscribers to an operator remains small, the content rights holders are unlikely to give them content even if the price they are bidding for content is on a par with bids from cable, satellite and terrestrial. However IPTV operators nee ...
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... Work in relation to Action 10 of the BEPS Action Plan (other high risk transactions) In the 19 July 2013 BEPS Action Plan, the OECD was directed to “[d]evelop rules to prevent BEPS by engaging in transactions which would not, or would only very rarely, occur between third parties. This will involve ...
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... The IT channel – the community of services providers, systems integrators, managed services providers (MSPs) and value-added resellers (VARs) – is part of this evolution. As standard hardware and software products commoditize, the “value-add” opportunity declines. Services, either delivered or resol ...
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the White Paper
the White Paper

... considered in light of how it will help a customer, what need it will satisfy, and what key metric will measure its effectiveness in achieving goals outlined. Content should be written for the customer first (as opposed to overt sales messages or content primarily aimed at search engine rankings) pr ...
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Defining Branded Content for the Digital Age

... professionals can do little to control negative branded content in the digital age, as BP found out. After the explosion and oil spill in the Gulf of Mexico in 2010, somebody created a fake BP PR Twitter account that attracted three times as many followers as the official BP America ...
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The Ultimate Guide to Building a Content Strategy

... The biggest name in entertainment Beyonce is a celebrity among celebrities – she seems to have the world in the palm of her hand and all of its inhabitants watching her every move. Which is why it was so surprising that she was able to secretly record a new album, along with 17 videos, and release i ...
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our latest white paper, `The Content Umbrella`

... Now web-only, it is seeking more money through native ads, or advertorial. Not only this, but it will hire editors and writers who have both editorial and commercial responsibilities. ...
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... Top 10 lists, generally people click on them. There's You can overemphasize quality, but each ...
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... of an essentially intangible benefit, either in its own right or as a significant element of a tangible product, which through some form of exchange, satisfies an identified need. (The U.S. National Archives and Records Administration ...
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Placement of advertising in video-on

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Content Distribution: Amplifying Content in Many Sales, Marketing

... Several of the major Content Marketing Platform s – such as KaPost, and Percolate – have invested to integrate with CRM solutions with the primary goal of making content created and managed by marketing in their content libraries more available to sales teams. 3. Automating content distribution acro ...
Brochure - Open-Time Content - English.indd
Brochure - Open-Time Content - English.indd

... Personalizing and automating content often requires significant IT resources, with continuous checkups to ensure everything is synchronized with the latest availability information. Relying on frequent IT interactions, even just to make sure that everything is running smoothly, adds to marketing ove ...
Content Strategy Applied
Content Strategy Applied

... Campaign Overview: Maximising the MDS Story • There is often a great deal that can be done with the content that already exists in a business, just by getting multiple stakeholders to work together and by packaging content more effectively • This campaign arose from a simple 2 week audit across se ...
Premiums are prizes, gifts, or other special offers
Premiums are prizes, gifts, or other special offers

... instead of receiving the actually product. One of the first loyalty marketing programs ever offered was a premium in which proof of purchase was redeemed for prizes or gifts. Some marketing experts believe that coupon over­ use damages a brand's image, while premiums can actually enhance it. The key ...
Content is King, Context is Queen – Together
Content is King, Context is Queen – Together

... reputation and communicate the company story. While the objectives, strategies and expected outcomes of marketing activities have not materially changed over the past decade, the impact that technology has had, and continues to have, on how marketing fulfills its mission and agenda cannot be oversta ...
Curation: What Does It Mean to Marketers
Curation: What Does It Mean to Marketers

... Despite  Limitations,  Marketers  Want  to  Invest  Their  Time  in  Content  Marketing   ...
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Pay television

Pay television, subscription television, premium television, or premium channels refer to subscription-based television services, usually provided by both analog and digital cable and satellite television, but also increasingly via digital terrestrial and internet television. Subscription television began in the multi-channel transition and transitioned into the post-network era. Some parts of the world, notably in France and the United States, have also offered encrypted analog terrestrial signals available for subscription.
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