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EMARSYS
OPEN TIME CONTENT
CONTEXTUALIZED PERSONALIZATION IN REAL TIME
EMARSYS OPEN TIME CONTENT
WHY OPEN TIME MARKETING?
Open time marketing technology allows marketers to include the most powerful content in their email,
populated at the exact time it is opened. Effortlessly automate content to display current offers
from a pool of existing live sources, relevant to the recipient’s context. Increase engagement through
personalization, boost acquisition rates, and significantly reduce campaign build times.
KEEP EMAIL FRESH AND PERSONALIZED FOR EVERY RECIPIENT
Marketers’ main objective is to keep content relevant and increase
click-through rates.
To maximize click-through rates and conversions , the best strategy
is to deliver the most personally relevant message to each individual
recipient, at the exact moment they access the content.
Open time marketing enables marketers to effortlessly keep email content
relevant and personalized for every recipient, which saves time while boosting
results.
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EMARSYS OPEN TIME CONTENT
THE CHALLENGES OF EMAIL MARKETING
Creating attractive and relevant email is vital to engagement, but making content stand out has
become an increasingly complex challenge. To create engaging content for products and offers requires
sufficient lead-time, which influences overall production efficiency and can make or break the success of
a campaign.
LABOR-INTENSIVE CONTENT CREATION
Campaign content creation is a highly time-consuming activity, involving product merchandizing,
collateral management, copywriting, content consolidation, and final approval for sign-off. By the time
these tasks are completed, your stock levels or consumer environment could have evolved far beyond
your projections, forcing you to rethink and rework.
OUTDATED EMAIL CONTENT
Long production time means that emails are often sent when the marketer is ready, even if the
appropriate time has long passed. Email content containing expired offers, or out-of-stock products,
leads to negative customer experiences. Keeping content in-season and up-to-date is a constant
challenge.
HIGH IT DEPENDENCY
Personalizing and automating content often requires significant IT resources, with continuous checkups to ensure everything is synchronized with the latest availability information. Relying on frequent IT
interactions, even just to make sure that everything is running smoothly, adds to marketing overheads
and is detrimental to productivity.
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EMARSYS OPEN TIME CONTENT
EMARSYS OPEN TIME CONTENT IS THE
ULTIMATE OPEN TIME MARKETING SOLUTION
Emarsys Open Time Content enables marketers
to provide an engaging customer experience, each
and every time an email is opened, with very few
resource or management requirements. Website,
social, or product data is combined with customer
behavior history, and then contextualized as the
email is accessed.
Content-variable relationships are pre-defined,
automatically enhancing personalization at the
exact moment the email is opened.
With Open Time Content, the latest content
displays when your email is read, not sent.
Map your website, social, or product feed content
to any number of external variables, and generate
contextual personalization in real time.
Emarsys Open Time Content widgets are content
placeholders that can be embedded in email
campaigns to provide highly personalized content
in real time, as recipients access the email.
Show the correct
image at the
time of open
Take the latest
content from
your website
Personalize the
latest content to
user context
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Include widgets that add self-populating content
blocks, tailored to each recipient at the point of
access.
Add support for preferences or behavior to act as
automatic personalization triggers that improve
engagement.
Swap items when
they are no longer
in stock
Personalize latest
content based on
previously browsed
items & preferences
Shop User Generated
Content social feed
EMARSYS OPEN TIME CONTENT
PERSONALIZE
By Location
Target and deploy content customized to the
recipient’s current location as they open the
email. Bridge the online-offline world and inform
recipients where the closest store is so that they
can snap up a bargain.
By Weather
Display a live forecast at the recipient’s location,
and include feature-relevant images based on
the current weather conditions. Include products
relevant to the current weather at the time the
email is read, complete with real-time stock
availability information.
By Behavior
Extend basic personalization and start including
content with specific products relevant to them,
or each recipient’s name embedded in images.
Increase relevance by applying purchase and
browse behavior categorization and preference
information to target them and maximize
conversion potential.
AUTOMATE
Content Automation
Contextual Rule Builder
Let the Emarsys Automation Center programs
include real-time product stock levels, live
hotel availability, or promotion of ‘hot’ or ‘new’
products. Stop worrying about having to review
and renew content, because the emails are
continuously updated as they are opened.
Define contextual rules according to any logic,
based on device, weather, date & time, and geolocation. Create rules in Open Time Content’s
easy-to-use interface, then combine as many
rules as you need to display sophisticated,
contextually relevant content at the time of
access.
Intelligent Execution
Take advantage of Emarsys’ customer
intelligence platform to engage recipients with
dynamic content, according to their current
customer lifecycle stage or buyer status.
Strengthen performance of automated email
program conversions by letting Open Time
Content keep your email fresh.
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EMARSYS OPEN TIME CONTENT
ENRICH
Social Media Feeds
Pull your latest Twitter, Facebook, and Instagram
posts, seamlessly link them with your email
content and refine your marketing channel
alignment. Strengthen your brand by showing
your latest imagery, and engage your recipients
across social channels.
Web to Email
Pull the very latest website content and feed it
into email, without the inherent, time-consuming
copy and editing tasks. Create a seamless
experience and maintain brand consistency from
web to mail.
Time-Critical Campaigns
Drive urgency and encourage engagement with
live countdowns to events such as the beginning
of a sale, a product launch, or a flight departure.
Promote limited time offers using Open Time
Content, where the countdown content is
automatically replaced once the offer expires.
MEASURE
Email Analysis
Enjoy Emarsys' advanced reporting and
analysis capabilities, and discover actionable
insights that answer key questions about your
customers. Track engagement, recency and
frequency of purchases, and monetary value.
The intuitive dashboards display performance
by Open Time Content widget or Campaign.
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EMARSYS OPEN TIME CONTENT
OPEN TIME CONTENT ’S UNIQUE
CAPABILITIES
Content Automation and Freshness
Use actionable intelligence to deliver the most relevant content to each customer
segment throughout the purchasing lifecycle. Create and deploy real-time
messages in programs, and improve productivity with the data-driven Emarsys
marketing automation platform.
Customer Experience
Personalize the content based on the recipient’s most recent data, behavior, and
preferences. Contextualize content as it is displayed, using weather, time, device,
or location, resulting in increased click-through rates and higher conversions.
At the Heart of Emarsys Emails
Open Time Content is fully integrated and available in the Emarsys B2C Marketing
Cloud. Simply paste any widget into your email campaigns to start generating
results, then monitor performance using advanced dashboards and detailed
reports.
Easy Onboarding and Use
Start using Open Time Content in minutes, without complex setup requirements.
Reduce IT costs and lead-time for designing email campaigns. Enhance campaigns
from our highly intuitive interface with a single click, and provide the most
engaging content at time of open, without any extra customization or coding
requirements.
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TRUSTED BY THE
WORLD’S SMARTEST
MARKETERS:
Memberships:
Emarsys USA | 10 W. Market Street Suite | 1350 Indianapolis | IN 46204 | USA
Phone: +1 844-693-6277 | Email: [email protected] | www.emarsys.com
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