Download Marketing Mix Notes

Sports Marketing
Mrs. Di Pietro
Do Now
Do you think a sports drink would
sell if the label had an old fashion
design? Why or why not?
Marketing
 The process of developing, promoting, and
distributing products to satisfy customers’ needs
and wants.
The Marketing Process
 Developing Products
 Studying
& needs
consumers to find out their wants
 Promotional Activities
 Educate
consumers, creates interest &
desire, make a sale
JUST DO IT
The Breakfast of
Champions
Is it in you?
Protect this house!
Marketing Mix: The 4 P’s
Marketing Mix: a combination of four basic
marketing strategies, known as the 4 Ps.
 Product
 Price
 Place
 Promotion
Product
 GOAL = developing, maintaining, and
improving a product.
 Jason Collins' jersey skyrockets
 to No. 1 on sales list
Distribution (Place)
 Making the product available to the
customer.
 Channel of Distribution: the path a product
takes from the producer to the consumer
Price
 How much a company charges for goods and
services in order to maximize profits.
 What are some factors that determine the
price of a good?
Supply
Demand
Competition
Promotion
 Communicating with potential customers to
inform, persuade, or remind them about a
company.
 Used to improve a company’s image.
Commercials
Print
Online
Coupons
What are the 4 P’s?
 Product
 Price
 Place
 Promotion
Target Market
 A specific group of consumers that a company selects
as the focus of its marketing plan.
 Though much has changed since Nature Valley introduced the
world's first granola bar in 1975, one thing hasn't. No matter
how many new flavors we create, they're all made like the first
from 100% natural ingredients. That way you can be assured
that with Nature Valley you're always getting The Taste Nature
Intended.
Featured Partners
 PGA TOUR
 United States Ski Team
 Burton Snowboards
 AVP Pro Beach Volleyball Tour
 American Hiking Society