Download Sports Marketing

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts
no text concepts found
Sports Marketing is using sports to market products!
There are 2 types:
1. Marketing of Sports
2. Marketing Through Sports
Is applying marketing principles to the
marketing of a “Sports Property”.
Sports Properties:
 League
 Team
 Athlete
 Stadium
 Program
 Event
 Arena
 Contest
Is the marketing of non-sports products/ services
using sports as a media type.
 Using a team or event for marketing/ advertising.
Sponsor products or services.
Public service announcements.
Now that you have
learned the difference
between marketing OF
sports & marketing
THROUGH sports, you will
be marketing yourself
sports…designing and
creating a pennant,
including your name, AT
LEAST 10 items of interest,
and color