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Sports Marketing is using sports to market products! There are 2 types: 1. Marketing of Sports 2. Marketing Through Sports Is applying marketing principles to the marketing of a “Sports Property”. Sports Properties: League Team Athlete Stadium Program Event Arena Contest Is the marketing of non-sports products/ services using sports as a media type. Using a team or event for marketing/ advertising. 1. 2. Sponsor products or services. Public service announcements. Now that you have learned the difference between marketing OF sports & marketing THROUGH sports, you will be marketing yourself THROUGH sports…designing and creating a pennant, including your name, AT LEAST 10 items of interest, and color