Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Sports, Entertainment, and Recreational Marketing
Document related concepts
Ambush marketing wikipedia , lookup
Marketing research wikipedia , lookup
Marketing communications wikipedia , lookup
Viral marketing wikipedia , lookup
Market segmentation wikipedia , lookup
Dumping (pricing policy) wikipedia , lookup
Digital marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Grey market wikipedia , lookup
Darknet market wikipedia , lookup
First-mover advantage wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Direct marketing wikipedia , lookup
Market analysis wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Neuromarketing wikipedia , lookup
Supermarket wikipedia , lookup
Marketing plan wikipedia , lookup
Market penetration wikipedia , lookup
Street marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Multicultural marketing wikipedia , lookup
Target audience wikipedia , lookup
Green marketing wikipedia , lookup
Product planning wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Marketing channel wikipedia , lookup
Advertising campaign wikipedia , lookup
Sports marketing wikipedia , lookup
Global marketing wikipedia , lookup
Transcript
Sports, Entertainment, and Recreational Marketing An Introduction to One of the Fastest Growing Industries What is Sports Marketing? Using sports to market products Find out customers’ interests in a specific target market and plan a product or service that the spectators/customers will buy What is a Target Market? A specific group of people a company wants to reach To promote and sell products and services, a company must know the needs and wants of the target market A company must find out as much as possible about their target market What is Disposable Income? Income that can be freely spent Money spent on items that are not necessities. What is Gross Impression? The number of times per advertisement, game, or show that a product or service is associated with and athlete, team, or entertainer. Usually sublte Why is Timing important in Sports Marketing? Popularity of teams is based on winning Fans want products/services that identify them with a winner Keep an eye on competitor’s marketing
