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Transcript
Sports Marketing Mrs. Di Pietro Do Now Do you think a sports drink would sell if the label had an old fashion design? Why or why not? Marketing The process of developing, promoting, and distributing products to satisfy customers’ needs and wants. The Marketing Process Developing Products Studying & needs consumers to find out their wants Promotional Activities Educate consumers, creates interest & desire, make a sale JUST DO IT The Breakfast of Champions Is it in you? Protect this house! Marketing Mix: The 4 P’s Marketing Mix: a combination of four basic marketing strategies, known as the 4 Ps. Product Price Place Promotion Product GOAL = developing, maintaining, and improving a product. Jason Collins' jersey skyrockets to No. 1 on sales list Distribution (Place) Making the product available to the customer. Channel of Distribution: the path a product takes from the producer to the consumer Price How much a company charges for goods and services in order to maximize profits. What are some factors that determine the price of a good? Supply Demand Competition Promotion Communicating with potential customers to inform, persuade, or remind them about a company. Used to improve a company’s image. Commercials Print Online Coupons What are the 4 P’s? Product Price Place Promotion Target Market A specific group of consumers that a company selects as the focus of its marketing plan. Though much has changed since Nature Valley introduced the world's first granola bar in 1975, one thing hasn't. No matter how many new flavors we create, they're all made like the first from 100% natural ingredients. That way you can be assured that with Nature Valley you're always getting The Taste Nature Intended. Featured Partners PGA TOUR United States Ski Team Burton Snowboards AVP Pro Beach Volleyball Tour American Hiking Society
