Download to - Little Red`s Big Ideas

The Economy Stinks!
Your Marketing Shouldn’t
Download complete handouts from this session at Jodi’s blog:
www.littleredsbigideas.typepad.com
Presented by Jodi Rudick  www.advisorsmarkting.com
*And Practically FREE
Economic Impact?
7 Marketing Types
Discover Your Inner Marketer
 Quiz
How well do you agree with
these statements?
I am an experienced, seasoned and successful marketer
knowing how to track. analyze and apply trends. I can write a
marketing plan with little effort.
Marketing Manager: Possible Projects
 Expand the marketing toolkit and share with others using new and
emerging methods
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Conferences
Workshops
On-line social networking site
Email lists
 Evaluate effectiveness of Current Marketing tools, report findings to
others
 Develop cross-marketing partnership
 Help create an updated media list
 Develop methods to collaborate and inspire creativity in others
 Facilitate marketing conversations with those less experienced
marketers in your local area
 Reinforce need for visual consistency
How well do you agree with
these statements?
I am a very strong and capable writer and always
follow-through on written assignments. I have
experience working with the media.
Wonderful Writers: Possible Assignments
 Track online stories that pertain to youth oriented issues
 Add your comments and promote the Camp Fire Centennial in
online “Comment Boxes
 Write letters to your editor
 Write and send a press release announcing news, celebrations, studies,
milestones
 Broaden and expand your media list to include school, community and
faith-based newsletters
 Encourage members and alumni to write stories, poems and songs
promoting Camp programs and branding messages
How well do you agree with
this statement?
I am an innovative, creative programmer and
thrive on developing new events, ideas and
activities.
Programmer: Possible Projects
 Create contests to inspire current and former Camp
customers. Advocates, members to share photos,
stories, videos about their experiences and memories
 Get creative – Develop (and share) games, events
and activities that tie into the “Call to Action”
messages
How well do you agree with
this statement?
I love talking to new people any chance I get and
especially love talking about Camp Fire – even to
perfect strangers.
Power Schmoozer: Assignments
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Tell the Camp Story to anyone who will listen
Seek-out influential marketing gatekeepers
Help alumni reconnect to their Camp roots
Attend professional and personal networking events
and functions as a Camp representative
 Give your NEW business cards freely
 Wear apparel bearing the Camp Logo
 Follow-up as requested with new contacts and connections
How well do you agree with
this statement?
I’m great at motivating others and rallying the troops. As a leader I
am passionate and enthusiastic. I know how to bring out the
best in others and am not afraid to delegate.
Motivational Leaders: Possible Activities
 Develop a marketing communications team to promote
the Camp Brand
 Assess skills and strengths of team/committee members
 Match members with activities/tasks they’ll enjoy
 Set specific goals for those on your team
 Use technology to stay in touch with committee members
 Create an incentive program to reward those who meet
and exceed goals and expectations
How well do you agree with
this statement?
I am a very active and proficient online “social
networker.” (Facebook, Chatrooms, IM, YouTube,
LinkedIn, FlickR, Twitter, blogging, texting, etc)
Digital Dudes and Divas
 Establish online groups on social networking sites specific
to your local region
 Introduce new media to less savvy members
 Demonstrate ways to use various file sharing and social
networking sites
 Join groups, comment and link to those connected to Camp– both
directly and indirectly
 Develop an email list
 Capture cell phone numbers (permission-based only) for text and
mobile marketing
 Upload print ads and posters to appropriate web sites
How well do you agree with
this statement?
I am super-organized and detail-oriented. I can manage deadlines
and simultaneously juggle multiple projects, requests and
personalities.
Organizer: Possible Assignments
 Develop timelines and deadlines
 Communicate with others to insure they are following through
with assignments and activities
 Create a community-wide event schedule to avoid overlapping
events
 Offer to assist with administrative duties whenever possible
 Remember that creative thinkers are often “organizationally
challenged.” Offer to partner with creative team members.
 Mail print ads to media list developed by Marketing Manager
How well do you agree with
this statement?
I understand money and finances. I know how to measure ROI and
can insure that products are “profitable” and investments pay off.
Financial Wiz: Possible Assignments
 Develop Marketing Budget
 Help measure ROI (Return on Investment)
 Evaluate marketing options based on CPMI (cost per
thousand impressions)
The Power of Two’s
 Write down two things you want to do
before
 The end of next week
 The end of December
 This time next year
A Word from Walt -Do what you do so
well that people
can’t help but say
great things
about you!
Thank you for inviting me to your conference!
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