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Service of the AMGC
presentation
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
2009
What is the AMGC?
The Advertising & Marketing Group COMPASS (AMGC) is the group of
specialists and companies, since 2007 working together to solve specific
marketing practical problems of Clients in Ukraine. The Group is headed by the
managing partner, highly qualified specialists - Dr. Roman Kolyadyuk
The AMGC is a user of advanced international and it own standardized
technologies for research, marketing strategic planning, branding, naming,
marketing communications and PR
All of them developed in the Advertising & Marketing Technologies Bureau
"Roman Kolyadyuk & Ko" / "KOLYADYUK & PARTNERS" and Ark Thompson
(Ukrainian part of the world's largest advertising and JWT communications
corporation)
Under each project under the head of the AMGC is formed optimal composition
of highly professional team of leading experts in their fields or, if necessary,
reliable partner companies
So, we achieve the flexibility of service, high quality combined with the availability
of value for customers. We has low cost of services due to absence of "ballast"
idle in the project, but the paid professional staff
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
All the important work done on technologies and standards of international level
Mission of the AMGC
1. Strengthen marketing departments of companies, to
help by making affordable technology of international
level in research, Branding and strategic planning in
marketing.
2. Finding solutions with the most informative research
- quantitative and qualitative.
3. Helping companies to build successful brands,
names, corporate identity (rebranding, restyling) based
on studies of the views of consumers.
4. Comprehensive solutions to companies to gain
market share through strategic planning of the
development (creation of strategies for marketing /
advertising for 3 or more years based on
comprehensive market research)
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
5. Help companies to increase sales
Qualification of AMGC managing partner
AMGC Managing Partner - Dr. Roman Kolyadyuk specializes in research,
strategic planning and integrated marketing communications
The Education. In 1990, at the age of 27 years old he was the first in Ukraine with
the science marketing degree (marketing and design of shoes). He has International
Certificate of International Personnel Academy (Council of Europe / UNESCO), equal
to the Ph.D. degree (Philosophy Doctor in Engineering Sciences).
Some extras from work experience:
• Marketing Director of the All-Ukrainian network of restaurants AUTO-GRILL
"Myslyvets“ (Kozirnaya Karta).
• Managing Partner of Advertising & Marketing Technologies Bureau "KOLYADYUK
& PARTNERS” / "Roman Kolyadyuk & Co" (TM Hercules, TM Zlatogor, TM Little
things in life, TM Reynaers, P & G, TNC, Enran Akros, TM Bulkin, NV BudMax - a
network of stores, etc.)
• Director of Research and Strategic Planning of Ukrainian branch of the largest
international agency JWT who work for multinational companies KJB, Unilever and
many others.
• Participant and speaker at many conferences on advertising, research, marketing.
For example - the World conference of the International Advertising Association (IAA,
Budapest, 1995), on the integration of post-communistic countries into the
international communications space and promotion of international brands in
emerging markets. The International Conference on retail: Adam Smith Conferences
"Ukrainian FMSG & Retail Forum (Kiev, 2006)
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
Some achievements
Cooperation with trade and production company Ergoline / Ergopak (TM "little things
in life") within 3 years provided the company's sales growth from 50% to 100%
annually. All work approved by the co-owner - an international investment firm
«Horizon Capital». The complex investigations under the development strategy for
the 3 years has allowed a network of 16 restaurants AUTO-GRILL "Myslyvets" of the
family very popular restaurants " Козырная Карта" to increase the average check
visitors even in a crisis
Qualification of AMGC managing partner
Now Dr. Roman Kolyadyuk - an experienced crisis manager
He can carry out in practice, the most processes in advertising and marketing (from the simple one to
strategic). He can increas sales with the help of marketing
The author of more than 150 publications and interviews in the fields of advertising,
sponsorship, PR, branding strategies, brand promotion, research, marketing, customer segmentation,
consumer behavior and the effectiveness of communications.
The owner of "Shopping-Mania" - free color magazine for consumers, (instrument of PR
and advertising communications to different segments of consumers) and a free glossy
magazine for VIP-persons "Podium HALL" about the life of luxury. Now at a crisis times their
production suspended.
Author of the The Popularity Rating of advertising in Ukraine "Advertising Star” (PR tool in
the form of publicity).
Developer of new methods for the study of image product, TM, examine lifestyle of the
consumers, as well as comprehensive quantitative and qualitative research solutions for the key tasks of
marketing by modern system of segmentation / stratification of Ukrainian consumers / society in transition.
The creator of long-time marketing strategies for a number of companies: Network of restaurants
Royal Card (Козырная Карта, TM AUTO-GRILL "Myslyvets"), TM Reynaers, Kharkiv Biscuit
Factory, TM TNC, etc.
The direct participant in the creation and promotion of many international and national
brands on the market of Ukraine: TM Timotei, TM Tic Tac, TM Parmalat, HM Golden Telecom GSM,
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
TM Cava Jacobs, HM Gepabene, HM Heineken, HM Kinder Surprise, HM Ferrero, Nutella TM and many
others . etc. He likes the marketing schools D.R.Rossiter and L. Percy, D.Traut
An experienced trainer and consultant.
At the heart of skills nearly 10 years of teaching at university and 9 years of consulting expertise for TOPmanagers. As a result of customer service has produced several workshops: Marketing Research by the
company, branding and strategic planning, marketing, cold sales techniques on how to create sells
packaging systems for Crisis marketing, etc.
He is fluent in matters of marketing, branding, Research and Strategic Planning.
Work experience
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
ТМ Veronika Jeanvie & Paco Rabbane, ТМ LG, ТM VICHI, ТМ KOOKAЇ, ТМ Reebok, ТМ Challenge
Aero, ТМ «Магнат», TM Strada dell Vino , ТМ МасСofee, сеть DC и Procter&Gamble, ТМ Геркулес,
ТМ Давнiй Рецепт/ТМ Златогор, ТM DIO (сеть магазинов), ТМ Энран Акрос (концерн и магазины
Энран), сеть магазинов Будмакс, ТМ Reynaers (стройматериалы), ЭКСИМ Групп (презервативы),
SunInterbrew (пиво), ТМ Булкин, ТНК, КОНТИНИУМ УКРРЕСУРС (Луцк-кондитер),
Эрголайн/Эргопак (ТМ Мелочи Жизни и др.), ТМ Ferrero, ТМ Heineken, ТМ Американская
химчистка, TM Organics, TM Timotey, ТМ Shik/Wilkinson, ТМ Parmalat, ТМ Троянда Экспресс, ТМ
Новопассит, ТМ Golden Telecom GSM, TM Jaсobs (кофе), ТM Indesit/Merloni, ТМ Gallina Blanca, ТМ
Козырная Карта , ТМ Nissan и др.
New advertising channels of AMGC
Dr. Roman Kolyadyuk - publisher of two magazines
"Podium HALL" - a free color glossy magazine with high quality
printing for VIP consumers with high income. 150 pages of the fashion
world in various aspects of the life of luxury (clothes, yachts, cars,
houses, holidays, etc.).
Circulation: 10 000. Distribution: prestigious point of visiting VIPcustomers. Registration certificate number 13579 HF-2553R.
Publication of the magazine has been temporarily suspended in
connection with the crisis (advertisers)
"Shopping-Mania" - a free color advertising magazine in booklet
form. Distribution from hands or in cars or by mail. It is intended to
inform consumers of moderate income. It is a PR communication with
the possibility of targeting to different target audiences: women, men,
office workers, parents, visitors to certain institutions, drivers of certain
brands of cars, certain age and income segments, etc.
Circulation: 40 000 - 100 000 copies. Registration certificate KU №
388-027.
In crisis time may be issued only under the order, as a Special Issue
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
AMGC’s Marketing Researches
Study of consumers:
target audiences, the purchasing behavior of consumers, the
underlying reasons and motives purchases, demographic and
psychographic segments of buyers portraits, lifestyle. We specialize in
the provision of essential tasks for specific marketing psychographic
characteristics of the target audience.
Investigate the brands / products:
health and image of TM, strengths and weaknesses of competitors and
so on approved U.S. technology professionals
Tests of packaging, ideas, advertising products, new products, etc.
different methods
Creates a system for monitoring the target audience of consumers
for the marketing departments of companies to control the structure of
buyers and consumers, in respect of TM / goods / services
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
AMGC’s Marketing Researches
For your attention:
• At all stages of the participation of highly qualified specialists (with advanced
degrees), especially at the planning stage, which affects positively on the ratio of
information content, accuracy and cost of works
• optimal research technology to solve the problem
• close attention to the integrated solution - combine the methods and
technologies
• the stage of the analysis involve specialists with experience in the position of
Director of Marketing of large successful companies
• advise on issues and research, and application of results
• speed, informative, and reasonable prices (including wholesale for complex
research
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
AMGC’s strategic planning
Marketing strategy for long term period
Strategic planning in marketing and advertising is based on the original standardized
technology named StrategyTech. It based on comprehensive market research of
consumers and competitors:
StrategyTech = ImTech + ShoppingTech + PsiTech,
where:
PsiTech – The technology of analyses of psychological portraits of target audiences,
their underlying motivations;
ShoppingTech – the technology of research of the consumer behavior (who, where,
how, why buy, etc.);
ImTech - techniques of measurment the brand image and competitor’s brands, their
strengths and weaknesses, the actual positioning in the minds of target audiences
International Standards ICC / ESOMAR, EFAMRO
Strategic planning includes:
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
• Marketing strategy for 3 years or more (a planned market share and the nature of companie’s
behavior, a set of sound marketing purposes, ways, means and timetables for their
achievement, budgeting)
• communication strategy to achieve the objectives of marketing (advertising + PR + BTL
and other plans)
• If necessary, re-branding strategy or branding, measures to improve governance, or
business structure, etc. - depending on the specific problems and tasks of the Customer
Developers: specialists of higher qualification (with a degree in marketing) and practical
experience of successful work of the Director of Strategic Planning and Marketing
Director
Terms of strategic planning, along with studies, has duration from 2,5 to 5 months
depending on the complexity of markets and situations. Pricing - flexible
BRANDING, NAMING, RESTYLING
• We provide the development of new trade marks / brands targeted to fill the conscious
and subconscious expectations of consumers, and stable associations.
• Issued: variants of the name of TM, the future strategic positioning of the brand, the "
wheel" of the brand, logo designs, slogans and technical order for creative development.
• We use the best international technology used for positioning of the famous brands, for
example, TM VOLVO
• All the proposed brand variants are pre-tested on consumers.
• Styling TM and factory brands (of manufacturer), create a new identity cards and
documents.
• Tests the packaging material, prepearing order and accompany the process of
development creative and packing (or develop a new product range)
• We assist in the registration ownership rights on the TM / packaging / logo / creativity.
• Depending on the desires of the customer utilising the services of designers of different
cost and professionalism, but under the supervision of the quality of work by AMGC
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
With the direct participation of the managing partner of Roman Kolyadyuka
created: TM AMG Compass, TM Ancient Recipe (balms of TM Zlatogor), TM Allo!
(phone card for long-distance phoning), TM What and Where (free newspaper), TM Uni
(mobile communications), TM Svit Online (ISP), packaging and TM Мелочи Жизни
(household goods), TM Ergopak (corporate identity for the plant producing goods for the
house), TM ТЕХНОКОМФОРТ (heat-hydro-Aero- equipment for the inhouse using), TM
Shopping mania (a free magazine for consumers and trade-crnters) and many others.
etc.
Consulting and training
In the course of solving the problems of
our clients we can conduct training of
personnel and consultation of VIP-staff on
a variety of marketing, research, branding,
advertising, strategic planning
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
SERVICE AND CONTACT
Managing Partner AMGC (Kiev, Ukraine), Dr. Roman Kolyadyuk:
T: + 38 (050) 980 17 97
E1: [email protected]
E2: [email protected]
On your request promptly prepare a proposal or give answers via
E-mail.
To save your time, meetings are held on your territory and time
convenient for you (in Kiev and Ukraine). If necessary, we can do
some work in your office together with your specialists and
promptly organize meetings / discussions / brainstorming. In the
course of performance of works provide training and consultation
to create a common conceptual framework. Confidentiality. Are
flexible in our payment and pricing
We offer all customers a partnership, reliable and efficient, like a
compass in the way
We offer all customers a
partnership, reliable and efficient,
like a compass in the way
www.amgcompass.com.ua
T: +38 (050) 980 17 97
Thank you for attention!